This needs to be said. Yes, Apple is making a car. Just not one you will be able to buy. After years of countless rumors and top-level hires, the press world is still uncertain about whether Apple is doing a car, a self driving OS or a ride-hailing service. Guess what, it's all of them combined! An iPod, a Phone, and an Internet Communicator. What makes more sense for apple is to create a fleet of self-driving apple cars that people can subscribe to. Not to sell you a car for you to have in your garage. This makes sense for the following reasons - It's in apple's DNA that they create both the software and the hardware. Never in a million years would they spend so many resources creating an OS that then would go in someone else's car design. THere's also barely any money in it. - They want to control the product as much as they can. This will become a part of Apple's image, and selling it to individuals only for them to customize their cars is a no-no. They can't prevent you from puting stickers on your macbook air but they won't allow you to have neon lights on your apple car for everyone to see. For god's sake, they located the charging port of the magic mouse in the bottom only so people wouldn't use it wired. - By having their own fleet that people subscribe to, they have total control over the quality of the experience. Cars will always be clean, safe, updated and available. BUT MOST IMPORTANTLY - It's what makes more sense environmentally. It's the future of transport. Old must become the days when a family had 2-3 cars parked in their garage that they only use a total of 45 minutes per day and when they go con vacation. It's not efficient. It's not sustainable. There are way to many cars in our cities. We can lower vehicle population and the amount of energy consumed if the same car serves several families and if when you commute to work, the car you are in stops midway to pick up a random person that happens to work near you and also needs a ride.