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It is good, because it means more Apple products for the world. People don't understand why this is a good thing, everybody does win in the end. People can wish ill on Apple all they want, and realize that if they go out of business, we wouldn't have anymore Apple products. Whats wrong with supporting a company that makes products you want to stick around?

Don't know where to start on this - it's only worth applauding Apple for this incredible benchmark IF it means that MORE Apple products equates to MORE GOOD Apple products. If Apple goes out of business, it means that we wouldn't have any more Apple products, GOOD OR BAD!! Hopelessly outdated Macs - after all, that's what Apple was making when it first became a profitable concern - have all but priced themselves out of the PC market - only the hardcore or those trapped in a Mac eco-system (myself included) are keeping the Mac afloat; Now that the 'glass ceiling' has been broken, maybe a substantial amount of that cash can be invested in making Apple a truly innovative company once again. Then, once these wonderful new products are on the market, the revenue from them may even see that ceiling broken once again. People are getting very tetchy about the Mini, Pro, Macbook Air and other ranges that are stagnating - a company of this worth should NEVER have found itself stuck in the 20th Century.
 
Keep pumping this bubble up. Who says your market cap should have anything to do with your current profits, or any reasonable (or even unreasonable) expectations for future growth?

Everyone saying you're taking shelter in index funds, beware that a lot of index funds are also hugely contributing to this bubble. Many invest in companies proportional to their market cap, so many index funds aren't as diversified as you like to believe. The Apple bubble concerns me enough that I'm in the process of moving my money out of several index funds which do include Apple and into index funds which exclude Apple, or at least have a smaller portion in Apple.

A year ago Apple was undervalued at $140. I'll give you that. That's why I bought then. They were overvalued when I sold at $190. They're even more insanely overvalued at $207. I'm waiting for the bubble to pop and them to drop to at least $160 before I think about moving back in.

Really? Its revenue this year will be at least 255b. So its stock is less than 4x that revenue.
amazon will hit like 180b and its close to one trillion that's about x6 revenue
Google will hit around 120b this year its also close to 1 trillion that's around 9X revenue

Apple is a bargain.
 
It is good, because it means more Apple products for the world. People don't understand why this is a good thing, everybody does win in the end.

If it's a good thing for consumers, will they:
- stop bragging about their profit margins from each unit sold?
- help underdeveloped countries join the mobile space?
- provide Apple hardware to schools that aren't wealthy?
- help the world become more connected?

I'm sure there's more to say here, but it's ironic that some people are cheering this milestone as if it is ONLY a good thing ... forgetting about how they got here in the first place and what type of business strategies they incorporate to cut cost and increase profit.

Let actions speak for themselves
 
I love the Yogi Berra view so many people seem to have: "Nobody buys their products anymore, they're too profitable".

Apple isn't going to suddenly become a philanthropic organization now that they've hit some arbitrary number of zeros in some arbitrary metric of success...

It does feel like the person who bought that $207 share should get a free iPad or something, though...
 
Let me help save everyone typing time here. Just pick a letter:

A. I’m not actually an economist or professional investor, but here’s my take using some economy terms I know as to why Apple’s value is all a bunch of over-inflated baloney, so nyah!
B. Since Apple is rich, why can’t they give me [product I want]? Waaaah!
C. I own Apple stock!
D. I don’t own Apple stock.
E. I used to own Apple stock.
F. Good for them.
 
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And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

You trollin', socialist bro? You can get an iPhone 6s used. You don't need to own an iPhone X with 256 GB and AppleCare+.
 
To everyone getting excited that Apple is a trillion dollar company now, remember the employees working multiple jobs, the coworkers skipping meals, the people skimping on healthcare because they can’t afford the “good coverage”, and the nets under the foxconn windows. But cool. Really happy for the shareholders.

During the Great Recession and years after those employed by AAPL kept their jobs.

And with the 2018 Tax bill:
Apple Inc. told employees Wednesday that it’s issuing a bonus of $2,500 worth of restricted stock units, following the introduction of the new U.S. tax law, according to people familiar with the matter.

The iPhone maker will begin issuing stock grants to most employees worldwide in the coming months, said the people, who asked not to be identified because they weren’t authorized to speak publicly.

Better than the direct cash bonus most other companies gave, which is a fixed amount.

Apple is fairly generous as mega corporations go (not saying best).
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?

If you, as a consumer, like getting the fruits of technology, and want to continue to do so, then you want investors to put more of their money into technology companies (whose products often costs a ton of money to develop), not into, say, flavored sugar water instead, or hedge funds, etc. High tech stock prices generally leads to some people (VC's, billionaires, etc.) putting more of their money into tech companies. And, in a few years, if those tech companies get lucky, maybe you get to buy some of the successful results at a price you can afford.
 
If it's a good thing for consumers, will they:
- stop bragging about their profit margins from each unit sold?
- help underdeveloped countries join the mobile space?
- provide Apple hardware to schools that aren't wealthy?
- help the world become more connected?

I'm sure there's more to say here, but it's ironic that some people are cheering this milestone as if it is ONLY a good thing ... forgetting about how they got here in the first place and what type of business strategies they incorporate to cut cost and increase profit.

Let actions speak for themselves
The milestone is significant and I don’t expect Apple to change course because you think they should. They are a business not a not-for-profit company. The reason for the exuberance isnthe counter to the “Apple is doomed”tm crowd.
 
If it's a good thing for consumers, will they:
- stop bragging about their profit margins from each unit sold?
- help underdeveloped countries join the mobile space?
- provide Apple hardware to schools that aren't wealthy?
- help the world become more connected?

I'm sure there's more to say here, but it's ironic that some people are cheering this milestone as if it is ONLY a good thing ... forgetting about how they got here in the first place and what type of business strategies they incorporate to cut cost and increase profit.

Let actions speak for themselves


They could stop bragging about their profit margin’s if they were not a publicly traded company - but since they are, they are responsible for giving information to shareholders these things are important and must be communicated
 
"Apple is doomed" is most often not about their bank account or their ability to create wealth. It's about their ability to keep being what Apple is - or at least what Apple used to be.

I hope Apple is NEVER “what it used to be”. It can’t even cater to the same audience it used to - it has to change and grow. Apple wouldn’t be where it is today if they continued to just be what they used to be. Apple started out the CE strategy by saying iPods and iPhones were there to help sell Macs. Now the focus has shifted, and it had to. And it will again. Already people are calling for Apple to stop focusing on the iPhone and iPads and focus on Augmented Reality and Wearables (a small group of people, but it’s growing).
 
To everyone getting excited that Apple is a trillion dollar company now, remember the employees working multiple jobs, the coworkers skipping meals, the people skimping on healthcare because they can’t afford the “good coverage”, and the nets under the foxconn windows. But cool. Really happy for the shareholders.

Reminded me of this
286b70183764609533fa137201a1a9b5.jpg
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?

Quality products are profitable!

Companies that strive for quality can indeed be highly valuable, earn loyal customer base, and be envy of runner ups.
Also the reality of eco systems, not just a singular product.
So you should expect better products.

(although IMHO Apple has made some questionable product decisions recently (too many dongles))
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?
the only "benefit" is that you know that their next products will be even more expensive as greed has no limits :) Instead of trying to fulfil their customers' wishes they just race for money and try to cancel every single product which does not bring at least 20% margin.
 
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