Apple is Officially a Trillion Dollar Company as Shares Cross $207 Mark

[quagmire]

And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

Market share is meaningless. It’s all about profits and profit margin. Market share as a marketing tool to increase sales and thus profits.

Have to look no further than GM back in the 00’s that put market share above profits to see what happens when you put more focus on market share than making money.

 

[BODYBUILDERPAUL]

WOW people hardly surprising. You make a super expensive product which HUGE profit margins that needs replacing every 2 or 3 years, that the masses buy and BINGO, you make a lot of money for many, many years!

 

[I7guy]

the only "benefit" is that you know that their next products will be even more expensive as greed has no limits Instead of trying to fulfil their customers's wishes they just race for money and try to cancel every single product which does not bring at least 20% margin.

It’s a great thing competition reigns supreme then. You can get a decent phone and laptop for about $500.

 

[macintoshmac]

My AppleWatch suddenly celebrated with a "goal reached animation". Hmmm....I think I got Tim Cook's.

With all the sweat ?

 

[Bacillus]

Congrats Tim.
Steve had it wrong - it was all for money

 

[PJivan]

I wonder how much Tax Apple have dodged- especially in the UK.

As many as the government allow, like any other multi national.

 

[PotatoLeekSoup]

To everyone getting excited that Apple is a trillion dollar company now, remember the employees working multiple jobs, the coworkers skipping meals, the people skimping on healthcare because they can’t afford the “good coverage”, and the nets under the foxconn windows. But cool. Really happy for the shareholders.

At the scale that Apple is, they can do good, like demanding supplier compliance in renewable energy and treatment of workers.

 

[BODYBUILDERPAUL]

the only "benefit" is that you know that their next products will be even more expensive as greed has no limits Instead of trying to fulfil their customers's wishes they just race for money and try to cancel every single product which does not bring at least 20% margin.

I agree, it's tragic and it's a shame that humans have sunk so low but, that's capitalism and yes, it's truly repulsive but you know, you don't have to play a major part in it. Buy few, buy quality and appreciate experiences, sport, travel and great food with friends. Life is damn great without owning an iPad or iMac or silly Apple Watch!

 

[TimmeyCook]

can someone explain to me why this is something to celebrate? how is this good for us, consumers?

AH!

You haven't bought stock!

 

[norbinhouston]

WOW people hardly surprising. You make a super expensive product which HUGE profit margins that needs replacing every 2 or 3 years, that the masses buy and BINGO, you make a lot of money for many, many years!

You mean, make super high quality products that people love so they keep buying them over and over? You haters make it seem like Apple products aren't high quality. If that were true, people would have quit buying them years ago. So keep rationalizing and keep your hater attitude as your coping mechanism. lol.

 

[Seanm87]

Congrats Apple well deserved

 

[Black Tiger]

"Apple is doomed" is most often not about their bank account or their ability to create wealth. It's about their ability to keep being what Apple is - or at least what Apple used to be.

Just to drive the point home because there's too many "iPads really is a computer replacement" people on these forums who don't seem to understand the panic of Mac users, let's take an extreme example:

If tomorrow Apple decides to stop making Macs, iPhones, iPads and everything else and only makes "expensive designer flavoured water" from now on and still makes even more profit, what would you think? You'd be forced to switch to Windows or Linux, forced to switch to Android. Would you still care about Apple's bank account then?

So much drama. Every iPhone and iPad app was developed on a Mac. Stop panicking. The Mac platform is fine.

 

[Glideslope]

Purchased at $18. Never sold.

Well played. Perhaps a small capital gain for something with 4 wheels and 0-60 in under 3 sec?

 

[theISHkid]

This is excellent news! Now lets fix the new MacBook Pro.

 

[Glideslope]

Tim Cook's mission has been accomplished. It's time for a change.

Could not agree more. SCOTT !!!!!!!

 

[Yvan256]

Market share is meaningless. It’s all about profits and profit margin. Market share as a marketing tool to increase sales and thus profits.

Have to look no further than GM back in the 00’s that put market share above profits to see what happens when you put more focus on market share than making money.

But it's a bad comparison because GM didn't sell monthly services to GM owners.

If you look at the numbers above, Macs are now a smaller part of profits but services are already almost double that and it's growing. And the more devices Apple can sell, the more it increases the number of users that can subscribe to its almost-all-profit services.

What's the point of making $300 more on an iPhone, an iPad or a Mac every two or three years (or more) when they could lower the prices, sell a lot more iPhones, iPads and Macs and make a lot more money on the services every year? At some point, when services become an even bigger part of the profits, Apple could sell iPhones, iPads and Macs at cost (and should, if we're talking about "shareholders logic" where Apple has to make more profits if they can).

Amazon already does that with their Kindle tablets, Fire TV, etc. I was able to buy a small "Kindle Fire 7" tablet for only 40 Canadian dollars because Amazon has the potential to make profits every month if I subscribe to Amazon Prime versus the tiny profit they could have done on the sale of one tablet.

 

[Princejb134]

As impressed as I am with what Tim Cook has done in his time as CEO, I am even more impressed by what he has not done. Growing a company the size of Apple is an incredibly difficult task that is certainly going to have its ups and downs, but he has accomplished incredible growth without impulsively releasing new product categories or making wild acquisitions. Despite all the flak he gets here, he has shown great restraint and kept a steady hand on the tiller.

he released the mac pro and airpod

 

[Constable Odo]

Does Apple still remain on the doomed company list? Is the next important question is whether or not Amazon beats Apple to the $2T market cap mark? Does Tim Cook deserve to be fired because it took Apple as long as it did to reach $1T? Does Apple's value reaching $1T guarantee the Mac Mini will be updated? Does Apple's current value mean that it might be a better investment than Facebook or Netflix? Will Apple's share price temporarily reaching $1T mean that the stock might lose a third of its value over the next couple of weeks as some analysts have predicted?
/s

I'm left to wonder what sort of bad news the news media is going to toss at Apple now. Will there be a number of analysts telling investors not to buy Apple because the share price will never go any higher than it is now? Maybe saying how a $1T market cap is like a monetary sound barrier that can't be broken without tearing the company to shreds.

 

[Yvan256]

It’s a great thing competition reigns supreme then. You can get a decent phone and laptop for about $500.

Windows and Android are not "decent" by any stretch of the imagination.

I can barely tolerate Windows 10's nonsense and I only use it to start either the Blizzard or Steam client.

 

[w5jck]

Yes but after the Greatest Depression that will likely come in the near future, all the trillion dollar and near trillion dollar companies will be lucky to be million dollar companies. As far the rest of, we will be lucky to find enough to eat....Big Business will somehow survive, but we might not be so lucky... And nope I'm not a survivalist, I'm just looking at what realistically can happen if we continue along the current economic path.

 

[brianvictor7]

Wow! Lived to see the day!

 

[Black Tiger]

How do you know this was Tim Cooks’ goal?

Well and ironically the same people would be gnashing their teeth if the company was losing money. So it’s a no-win for Tim because he isn’t Steve’s clone.

 

[sracer]

Now that they’ve reached this trivial goal they can stop pandering to shareholders. It’s time to put customers first.

Why? Why should they change their strategy when by all of the indicators that matter to them, they are a raging success?

I'm not playing "Devil's advocate" here. I'm serious. People continue to hand over truckloads of money to Apple for what they are currently doing. For THOSE customers (and there are legions of them), Apple IS putting them first.

I'm not one of those people, but I "get it". Apple doesn't offer a phone that contains things that are important to me, so when I needed to replace my iPhone SE, I didn't buy an iPhone. I'm not complaining about Apple refusing to sell a phone that appeals to my needs, I simply weighed the options and went with an alternative that is closer to that than Apple offers.

As much as some claim, "but I am FORCED to buy Apple products", it is ultimately little more than self-rationalization for continuing to buy Apple products and then blame Apple for the decision that they themselves had made.

 

[guerro]

I’d shut it down and give the money back to the shareholders.

 

[faded_glory]

How about "bring your device to the shop and we'll swap it for a brand new one (1 per customer), of the same type, as a thank you to all our loyal customers"?