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A corporation exists to increase shareholder value. The products are only a means to an end. As long as the products are good enough to drive record profits there is no good reason to over invest in them.
I understand how the big bad business world works and Apple are the very top of that. I’m just commenting from a consumer perspective and as someone who has no financial interest in the company at all. I’ve bought their iPhones for years and always enjoyed buying the latest version every 2 years but the sudden increase in 2016 put me off completely. At least they provide 8 iPhones now instead of 3 so the profit is spread across the range for them rather than consumers being driven towards cutting edge technology. It’s all about the bucks I suppose.
 
I'm reading all these comments along the lines of "maybe now Apple can spend more money on such-and-such" and it makes me wonder if people understand what this trillion dollar valuation means.

Apple doesn't have a trillion dollars, their stockholders do. Nothing changed for Apple the company today.

All these requests for suboptimal products really should have been in the thread announcing Apple's earnings. That's the post that shows that they are making the best products for the lowest cost and would have been the right place to request that they use their resources less efficiently.

This thread is where you should be asking Apple shareholders for handouts because they're rich and should feel charitable. Links to GoFundMe accounts and the like.
 
How much of your own money have you put into underdeveloped countries and schools, etc.?

Exactly. When I travel it is mostly in the Third World... Rwanda, Congo, Somaliland, Moldova, etc. I don't stay at western hotels and I think this probably puts more of my spending deeper into these economies. That's not Apple's job. Their job is to earn the most money for their shareholders.
 
I’m not surprised, regardless of MacRumours doom and gloom I actually think Apple is doing really well and is far from the “doomed” posts that have ended up on the forum over the past year or two.

Well done Apple :) Tim Cook is doing great for the company!
 
In light of recent attacks on Silicon Valley, this is good news. Like it or not, technology from all corners of the world are the future of humanity. If we do not embrace the ones that at least try to make the world better, we are not doing our jobs as consumers or even humans. Money is just a means to an end so celebrating this milestone doesn't hold much weight for me but it's good to see a company that exposes good being rewarded for good business and good products.

Depends on what kind of technology you are talking about. Smartphones and tablets are nice, but when people become so addicted to them (i am not talking about clinical addiction), how is this type of technology beneficial exactly???

Technology is supposed to help us and make our lives easier and yet as many examples as there are of technologies achieving this, there are equally examples of technologies achieving the opposite. Will ultimately technology be the doom of hunanity? It remains to be seen, but we will be long gone by then...
 
whatever you say Tim

Well it's true. Little decisions like including a more expensive charger only hurt profits. If Apple was having trouble selling phones and needed to include more accessories or features to sell them like some of the smaller manufacturers do then you'd have a good point. Since Apple doesn't need to do that they should be maximizing profit per unit. Offer a solid device and the Apple brand name will sell it no matter what.

I bet you'd still buy an iPhone whether it comes with a fast charger or not? Right? Millions of other people will do the same. I bought a Samsung phone and it came with all kinds of accessories like nice AKG headphones and a fast charger, but Samsung has to offer those little perks to sell their product. Apple doesn't. No company just gives you something "free" out of the goodness of their heart. If you're getting it free it's because they need to make it sell better.
 
WOW people hardly surprising. You make a super expensive product which HUGE profit margins that needs replacing every 2 or 3 years, that the masses buy and BINGO, you make a lot of money for many, many years!

I hope you do realize that not all companies can achieve this, right? Apple is focusing on a VERY specific brand development for the past 3 decades now... that’s why it’s able to produce the products it sells with the prices and the margins they ask for and that’s why people still buy Apple!
 
Apple will never sell anything at cost. Even if they did, first thing to be cut will be Macs in dire times because it brings in no profits.

GM sold vehicles at a loss on a similar logic( Pontiac solstice/Saturn Sky). Thinking the halo effect would get people to buy the profitable vehicles. Guess what... Didn’t work.

Completely different thing. Your analogy is like Apple selling the entry-level Mac mini at a loss in order to bring people in and hope they'll buy the mid-range or high-end model instead.

I'm saying Apple should, if services become the majority of profits, sell the Mac mini at cost and make profits on the iCloud subscription, Apple Music subscription, etc.
 
I understand how the big bad business world works and Apple are the very top of that. I’m just commenting from a consumer perspective and as someone who has no financial interest in the company at all. I’ve bought their iPhones for years and always enjoyed buying the latest version every 2 years but the sudden increase in 2016 put me off completely. At least they provide 8 iPhones now instead of 3 so the profit is spread across the range for them rather than consumers being driven towards cutting edge technology. It’s all about the bucks I suppose.

I'm just explaining why Apple operates the way they do. You certainly don't have to like it, but it is what it is. If we use phones for an example the reason why other companies usually offer more "value for the money" in their product is because they are forced to do so in order to sell it. This is the reason why having a strong brand name matters more than a better product. It's just how it is.
 
Steve laid the foundation for Apple, and promoted Cook, the best candidate to help continue to build off Jobs foundation. Cook was ‘meant to be’ the chosen leader for this company and he has executed exactly that, being a leader and ambassador for Apple’s future.
I would not rule out that his Visionaryship would find a meagre half a million to put a new motherboard in a Mini case to revive the distribution channel
 
Yay .. 10 minutes later... oh no....

Overvalued way way way way overvalued. They should be slaughtered for their reduction in sales of computers, but no investors reward them instead, screw the customer, so long as the share holders and board are happy and loaded.

Would be nice if they could bother to make a bug free iOS, or give free battery replacements for lying to all its customers about its battery design flaws. But no, it arrogantly makes you pay still, then blames you, and just keeps on making bugs.
 
Yay a... 10 minutes later... oh no....

Overvalued way way way way overvalued. They should be slaughtered for their reduction in sales of computers, but no investors reward them instead, screw the customer, so long as the share holders and board are happy and loaded.
Apple is now an iPhone company. They are riding on Steve's legacy with the iPhone, the main reason for this feat and they don't give a damn about any non iOS device.
 
Microsoft should catch up soon once they start forcing everyone to pay a monthly fee for Windows.
 
While this benefits my stock, it gives them more incentive not to concetrate on QC (which IMO, has decreased significantly in the last few years - It just works has no meaning).
 
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Apple is now an iPhone company. They are riding on Steve's legacy with the iPhone, the main reason for this feat and they don't give a damn about any non iOS device.

Funny, I do believe they still sell computers??

And fine, the iPhone is fine, the endlessly buggy mess that iOS has become mainly under Cook is not. A trillion dollar corporation that’s incapable of making bug free software that exclusively ONLY runs on its hardware.
The only reason their profits are so is the astronomically high mark ups, and all those refusal to pay their suppliers. They do not play fair at all.

I love my Apple Watch, it’s my favourite Apple divice by FAR, but when I got it the Breath app worked flawlessly, now, through the various updates Apple has made, that doesn’t even work anymore. And thy seem to have zero intention on making it so, with this market value why will they bother?

Apple these days does most certainly NOT mean quality.

Or how about the God awful waste of ram spell checker we now have in iOS, apparently it uses the cloud and learns from words people use, yeah that’s great, doesn’t work hardly ever these days because of that.

Meh I’m rambling now, it’s just that every Apple device I own has software issues, bar my old MacBook Pro. And Apple shows no interest in fixing its own bugs it’s made themselves. So forgive me if I show little enthusiasm for its market value.
 
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Preach. Apple is now a grim and greedy monolith completely alien to the Jobs and Forstall era from 1997.

Just waiting for the next article that either shows where Tim will nickel and dime us or which products have had 20% slapped on the price because he wants to wipe his arse with five $100 bills instead of four.
And Jobs wasn't greedy?!?!?! Not sure what company you've been following but Steve in some respects was 10x worse. He didn't believe in stock buybacks or dividends (both of which Cook has done). If anything prices for products have come way down under cook as they expand into many other areas. Macs used to be $2999 on average. The iPod was $399. Unsubsidized iPhones were close to $1000 ten years ago. Today you can buy one for as low as $349 unsubsidized. Apple definitely nickel and dimes now (dongles) but overall we get WAY WAY more for our money in 2018 compared to 10-15 years ago.
 
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And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

If they make more affordable products. They will be like Google, Samsung or M$. Value will not be trillion dollar.
 
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