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Apple will never sell anything at cost. Even if they did, first thing to be cut will be Macs in dire times because it brings in no profits.

GM sold vehicles at a loss on a similar logic( Pontiac solstice/Saturn Sky). Thinking the halo effect would get people to buy the profitable vehicles. Guess what... Didn’t work.

GM cars were not sold at a loss.
 
Lmaooo wait wait wait a minute.

Your username is “AppleMANIAC”, you’re posting on MACRumors and yet you’re talking down on “iFans”?!

Nah something ain’t adding up! I’m dead.

Anyway... Congrats to Apple. Very proud shareholder and fan of the company. Anyone who owns shares is excited, naturally.
Just a bit of bantz..
 
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Google provides services across the world including underdeveloped countries.

Amazon also provides services across the world including underdeveloped countries.

Apple??? They can't provides products and/or services to lesser countries because they'd charge too much for it

I'm just pointing out the irony behind this. Apple touts how great it's for the environment and how much it helps the world, but it's all selective marketing. I don't think they have responsibilities to help, but it's humorous that they got here by maximizing their profits and pipelines while offering substantially less.

Then the best thing you can do is refuse to buy their products if you don't like how they run their business, but you know you won't. :)

The only reason a corporation exists in a capitalist economy is to create wealth for the shareholders. If Amazon and Google want to target those underdeveloped countries then that's their choice. Maybe they feel by doing it today it'll pay off in 20 years, but it puts a strain on their businesses bottom line today. Apple is smart to sit back and focus on the developed countries with more wealth. If companies such as Amazon and Google actually succeed in developing more access in those areas then Apple can move in and profit from it.

You think Apple became as rich as they are by luck? Haha! No they became rich because they are the best at marketing a brand to a cult like status and maximizing profit on every product and service they sell.
 
A year ago Apple was undervalued at $140. I'll give you that. That's why I bought then. They were overvalued when I sold at $190. They're even more insanely overvalued at $207. I'm waiting for the bubble to pop and them to drop to at least $160 before I think about moving back in.

By what metric are you reaching this conclusion?
 
1 trillion dollars.jpg

:)
 
Like so many others... completely overrated. On that note: Apple book value per share is less than 25$. In other words: That's the "face value" of your 200$ share. https://ycharts.com/companies/AAPL/price_to_book_value While the share value factors in future development, dividend,... the book value is something I'd always consider.

It's a metric to consider. But so is forward P/E, which is relatively low still for AAPL.

Like in 2008, once the spiral starts... I hope y'all have already sold your shares by then, not just the AAPL ones...

Or... you could just keep your shares and weather the storm?
 
Given the market share, it‘s nice to see people giving them credit for their skilled fight and propagated values.

Quite some credit.
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?

Stock is used as a means to raise capital and to compensate employees. With a valuation at this level it means that Apple has even more power to recruit and retain top talent. If you love Apple products and the people that bring them to market, this is a good thing.
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And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

Interestingly enough, with each generation they pack more and more things into the product. It is interesting how that works in relation to the price.
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I don't own any Apple stock, so I care more about Apple reducing the price of their products than becoming a "Trillion" dollar company.

I am guessing you don't have a 401k. Because if you did, you almost certainly own Apple stock.
 
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Keep pumping this bubble up. Who says your market cap should have anything to do with your current profits, or any reasonable (or even unreasonable) expectations for future growth?

Everyone saying you're taking shelter in index funds, beware that a lot of index funds are also hugely contributing to this bubble. Many invest in companies proportional to their market cap, so many index funds aren't as diversified as you like to believe. The Apple bubble concerns me enough that I'm in the process of moving my money out of several index funds which do include Apple and into index funds which exclude Apple, or at least have a smaller portion in Apple.

A year ago Apple was undervalued at $140. I'll give you that. That's why I bought then. They were overvalued when I sold at $190. They're even more insanely overvalued at $207. I'm waiting for the bubble to pop and them to drop to at least $160 before I think about moving back in.

Look at Apple's PE. It is only about 18 and change with the company still growing at a good clip. Compare that with Amazon which has a PE of 230 and change. Tell me who is overvalued?
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The rich get richer, the poor get poorer...enough said.

As long as the poor in this equation is Google's phone division, woot woot!
 
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i can only imagine the mahoosive bonuses the senior execs, vp and cook will receive, and the smugness of the september keynote will be palpable - meanwhile in amazon bezos is ripping his team to shreds!lol
 
Yes but after the Greatest Depression that will likely come in the near future, all the trillion dollar and near trillion dollar companies will be lucky to be million dollar companies. As far the rest of, we will be lucky to find enough to eat....Big Business will somehow survive, but we might not be so lucky... And nope I'm not a survivalist, I'm just looking at what realistically can happen if we continue along the current economic path.

Okay, Warren Buffett. What is the catalyst for this Greatest Depression you speak of?
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?

It means that Apple is delivering millions of products that their customers enjoy. This success means that they’ll continue to do so long into the future. Their value shows confidence in their ability to continuously deliver great products to customers.
 
Stop posting nonsense, you can't compare those SSD with Apple SSD's, they are much-MUCH faster and are not the TLC crap you get for that price, educate yourself before commenting on this.
I never talked about the high-end SSDs that Apple uses. I said that even regular SATA SSDs are 100 times better than mechanical hard drives - and Apple uses slow 5400 RPM drives just to makes things worst.

If you think those low-cost SSDs are crap then you must think mechanical HDDs are absolute garbage. Why is Apple putting absolute garbage in their Macs?
 
I can't believe all these comments about "lower prices" or who cares about "passing the trillion mark"!

Yes, Apple has slipped in quality recently but they still continue to change the industry. How about stop thinking about yourselves and have pride in the company you buy your things from? There is a reason why loyal long time Apple users have stuck around, brand loyalty. Give credit where its due and remember that business is about making money, not satisfying ever customer's needs.
 
Really? Its revenue this year will be at least 255b. So its stock is less than 4x that revenue.
amazon will hit like 180b and its close to one trillion that's about x6 revenue
Google will hit around 120b this year its also close to 1 trillion that's around 9X revenue

Apple is a bargain.

As one would learn in a finance class in even the most mediocre program, identifying a couple “comps” with crazy valuations doesn’t make the company you’re evaluating a “bargain.”

I could go on and on about how to do proper valuation, but let’s face it. This is Macrumors. Apple stockholders will pat themselves on their own backs for what they see as their shrewd acumen, and non-owners will insist that this is a product of irrational exuberance and that Apple is overpriced.

The truth is that nearly every retail investor is hopelessly clueless compared to institutional money on any major stock. If you pick right, it means you’re lucky. Not good. If you pick wrong, it means you’re possibly unlucky. But also possibly (and probably) bad.
 
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Hmm, A Trllion Dollars...

Go buy an island and call it The Apple Isle
Open up a holiday destination and call it iResort.
Make Apple Park Mk.II
Hold all future Apple events at the Apple Isle.

Mission Accomplished!!!
 
Yay congrats Apple! I hope you increase your prices even more in the future and make your products even less affordable just so you can hit that 2 trillion!
 
On that note: Apple book value per share is less than 25$. In other words: That's the "face value" of your 200$ share. https://ycharts.com/companies/AAPL/price_to_book_value While the share value factors in future development, dividend,... the book value is something I'd always consider.
The price to book definition Yahoo! uses is: "book value is the company's total tangible assets less its total liabilities".

Looking at the tangible assets of a high tech company is kind of silly-- Apple's intellectual property is far more valuable than their spaceship campus and latte machines.
 
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