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can someone explain to me why this is something to celebrate? how is this good for us, consumers?
Are you serious? You understand Apple is a business, and don’t say anything about Steve jobs, he lived money just as much as anyone else and tried to make as much as possible
 
And Jobs wasn't greedy?!?!?! Not sure what company you've been following but Steve in some respects was 10x worse. He didn't believe in stock buybacks or dividends (both of which Cook has done). If anything prices for products have come way down under cook as they expand into many other areas. Macs used to be $2999 on average. The iPod was $399. Unsubsidized iPhones were close to $1000 ten years ago. Today you can buy one for as low as $349 unsubsidized. Apple definitely nickel and dimes now (dongles) but overall we get WAY WAY more for our money in 2018 compared to 10-15 years ago.

What my iMac was £999 in 2007. Equivalent is now £2100.

The rest of workings don’t hold up to scrutiny, either but I’ll let someone with more time point out the flaws in your argument.
 
And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

The only reason Apple became this successful was because they didn’t care about market share. They only care about their net profit. It would be easy to increase market share by releasing cheaper products, but it would also dramatically shrink their profit margins.
 
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I’m sure the hard-working, suicidal people on the assembly lines will be delighted with the shareholders’ raise this year.
 
can someone explain to me why this is something to celebrate? how is this good for us, consumers?

It's not. Unless you're part of that group of fanbois that celebrate the company when you're not personally involved in it beyond being a customer.

I'm a stock holder do I celebrate

He was specifically referring to consumers, not investors.

More cash for R&D, pay off any legal debts such as paying 2/3rds of the Irish tax bill, etc.

> Implying Apple didn't have the huge trove of cash to do this with anyway.
 
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What my iMac was £999 in 2007. Equivalent is now £2100.

The rest of workings don’t hold up to scrutiny, either but I’ll let someone with more time point out the flaws in your argument.
Lets point out the flaw in yours, you are citing the cheapest iMac available in 2007 vs what my statement actually was ($2999 on AVERAGE 15 years ago, not 10)
 
Lets point out the flaw in yours, you are citing the cheapest iMac available in 2007 vs what my statement actually was ($2999 on AVERAGE 15 years ago, not 10)

No. I am quoting the equivalent price of my machine today. I have spec’d it out and hence haven’t purchased it.

Plenty of other examples.

£399 iPad. The top of the range iPad in lowest config 2010. Now it is £619.

Entry level Mac mini was £339 when I bought it (with newly updated internals). Now it is £479 for four year old tech.

I can do this all night. Apple under Cook has split the SKU’s to introduce lower spec’d tech to justify calling the original kit ‘pro’. At least in those examples they tried to hoodwink the consumer. With Macs, it’s just brazen gouging.
 
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No. I am quoting the equivalent price of my machine today. I have spec’d it out and hence haven’t purchased it.

Plenty of other examples.

£399 iPad. The top of the range iPad in lowest config 2010. Now it is £619.

Entry level Mac mini was £339 when I bought it (with newly updated internals). Now it is £479 for four year old tech.

I can do this all night. Apple under Cook has split the SKU’s to introduce lower spec’d tech to justify calling the original kit ‘pro’. At least in those examples they tried to hoodwink the consumer. With Macs, it’s just brazen gouging.
Ok well I'm talking US dollars so thats the first problem. Here in the US we get more bang for our buck compared to many years ago. Sorry you feel you're getting cheated in the UK.
 
2f6cte.jpg

Interesting article.

Honey, I Shrunk Apple’s Profit Margins
R&D spending is the culprit, and it’s hard to tell whether it’s being put to good use.


https://www.bloomberg.com/view/arti...-1-trillion-honey-i-shrunk-the-profit-margins
 
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And yet, they nickel and dime us every step of the way...

Just think how much more marketshare they could have if the products were more affordable. With each generation of whatever product, it gets more expensive.

I guess greed has no boundaries.

Then they’d be like every other company. They wouldn’t have made as much profit and not had as much to put back into their products. They would of skimped on quality, something that’s the main reason we buy from them, just to save a few dollars. Then they would have got a name for not being as high quality or lower customer service in stores. If they even had them.

And they never would have reached this point.
 
Maybe now they can afford to put SSDs in all the Macs. /sarcasm

edit: I say "/sarcasm" because if you search (ex: on newegg) you'll see that a 128GB SSD costs less than a 500GB HDD.

Stop posting nonsense, you can't compare those SSD with Apple SSD's, they are much-MUCH faster and are not the TLC crap you get for that price, educate yourself before commenting on this.

Cool to be able to witness the first US company to do so

It's just a bloody number, in 10 years 10.000.000.000 is the norm.
There will be a day when even Apple will fail, this might be 5 or 100 years from now but it will end, heck, release just a few really bad products and you're done, especially if something like batteries blow up or there's a huge privacy/safety breach.
 
That's not the job of a corporation. That's the job of individuals (which means YOU).

If you are an AAPL shareholder, you can put some of your dividends or capital gains into what you think are worthwhile causes.

If you have sufficient income or assets to be a regular Apple customer, you can put some of your own money (in addition to or instead of buying more tech goodies) into your favorite causes.

How much of your own money have you put into underdeveloped countries and schools, etc.?

Let your actions speak for yourself. Instead of complaining that some random corporation should do your work.

Google provides services across the world including underdeveloped countries.

Amazon also provides services across the world including underdeveloped countries.

Apple??? They can't provides products and/or services to lesser countries because they'd charge too much for it

I'm just pointing out the irony behind this. Apple touts how great it's for the environment and how much it helps the world, but it's all selective marketing. I don't think they have responsibilities to help, but it's humorous that they got here by maximizing their profits and pipelines while offering substantially less.
 
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I'm just explaining why Apple operates the way they do. You certainly don't have to like it, but it is what it is. If we use phones for an example the reason why other companies usually offer more "value for the money" in their product is because they are forced to do so in order to sell it. This is the reason why having a strong brand name matters more than a better product. It's just how it is.
I wasn’t necessarily suggesting they offer a value for money product as iPhones have always carried a premium. What’s now known as the ‘mid tier’ iPhone was once the top of the line in terms of price. I suppose Apple have had a shift in market aim where no longer is the flagship device necessarily aimed at their core consumer.
 
A victory for revenue maximisation off the back of an already successful range of products with a rock solid brand and huge client base.

If you want a text book example of financial management, here it is.
 
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Like so many others... completely overrated. On that note: Apple book value per share is less than 25$. In other words: That's the "face value" of your 200$ share. https://ycharts.com/companies/AAPL/price_to_book_value While the share value factors in future development, dividend,... the book value is something I'd always consider.

The last years zero interest policy of the central banks massivelly flooded the market with capital. Since no one needs to pay back interest, "every idiot" can lend large amounts of money and start "investing", at least if you happen to be a financial institute. This whole bubble will collapse when the interest rises and some "people" have to start selling to pay off interest or if the banks require payback. Like in 2008, once the spiral starts... I hope y'all have already sold your shares by then, not just the AAPL ones...
 
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This is great news if you work for Apple or own stock. I’d be immensely happy. As a consumer it doesn’t mean much. If anything we are just the pawns buying into their hype. Woo
 
A year ago Apple was undervalued at $140. I'll give you that. That's why I bought then. They were overvalued when I sold at $190. They're even more insanely overvalued at $207. I'm waiting for the bubble to pop and them to drop to at least $160 before I think about moving back in.

Are these numbers coming from your gut, or from analysis? If the latter, care to share a little of what your analysis is?
 
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