Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
So no one knows? What do you mean the answer is yes?
We're just mucking around with you.

Yes he's staying at Apple. He will not be attending Macworld, and neither will Apple after January. Macworld is where a bunch of fanboys congregate to be hypnotized by a charismatic anal retentive.
 
But... But... *Takes off his black Turtleneck*

This is horrible news. I honestly look forward to this day every year. People in my office even know it! Then again I do have a sign that says MacWorld on the door hahaha.
 
So no one knows? What do you mean the answer is yes?

Well if we all knew the answer to that question, we would be talking in this thread, but the more important one (Steve leaves Apple). But nobody here knows. We'll all know if Apple makes the announcement.
 
I bet Apple knew all along they were going to do this. You could almost see it coming between how they can just pull the media in whenever they want and how Phil Schiller and other key members of Apple gave the majority of the keynotes.

I suspect Apple has been looking for the exit for some time, but I don't think they'd have handled it this way if something else wasn't involved. At the very least Steve would have done the keynote (or shared it with Phil) and announced after the show that this would be their last appearance. Or had Steve make the announcement from the stage and explain Apple's reasons. Dropping the bomb with a terse press releases just three weeks before the doors open feels like a deliberate swipe at IDG.
 
wow no jobs?

i thought they would have had Ive as the next keynote presenter
Ive would not make a good presenter.

*sigh*

Sad day.

That means I actually have to *work* at the office the first Tuesday of the year from now on.
I imagine this is true for many. :)

Yay! No more 3am wakeups!

Actually that sucks big time - so now we're down to just WWDC (maybe) and the yearly iPod Special Event (maybe)...

Damnit, bring back the Steve-note!
So true about the 3am wakeups. I will miss those.

****balls. Nobody wants to look at Phil Schiller's manboobs for 90 minutes.
Snort!

It's a ploy to make new product announcements even *more* of a surprise.
Could be.

yup, they want to surprise everyone with copy+paste.
Wow, what a neat concept. ;)

It's not really the products that I'm disappointed about. It's steve - his presentations were just incredible each and every time, and it just won't be the same without him giving the talk.
True.

I know everyone is going to speculate about Steve's health being the cause, but I think it's more likely a result of (in no specific order):

[1] Apple no longer focusing solely on the Mac platform. Let's face it - most of the news these days is about the iPhone or iPod anyway.

[2] Intel platform means there can't really be too many bombshell hardware announcements, as the roadmap is clear and competitors are quick with similarly spec'd kit.

[3] Apple is a fan of special events, and dropping out of MacWorld frees them from having to have something spectacular to unveil every January, and frees us of the disappointment when what is shown is less than we want or predict.

All in all, a sad day, but perhaps not the end of the world.:)
Agree. Good summary.

When Apple moved from the PPC architecture to Intel, we knew things would change. And now we see it.

Am I the only one who likes Phil? He's a warm and bubbly character, Steve is so up his own ass.
Personally, I like Phil. He's fun to watch.

Sure he's not the same as SJ, but he's good.

Steve has amazing charisma -- something so rare. And it's so consistent in his presentations.
Agree.

Come on people. This has nothing to do with Steve or Apple.

The internet is killing trade shows, just like it's killing newspapers and magazines.

Why should Apple spend millions of dollars to entertain thousands of journalists when they can just bring 150 bloggers into HQ and show them the same thing?

Used to be, that would mean no news coverage. Now? It will get you the exact same exposure for a LOT less money.
Good point.

ROI is important. Trade shows just don't do it like they did before.

Is this the beginning of the end ?
No!

The end of an era. Thanks Steve, for all that you have done. :apple:
Yes, thank you Steve.

People, calm down. No one said Steve is leaving the company or anything is wrong with him. Just that they are not doing the MacWorld thing and that he will not be giving the keynote. (Not that he won't be there.) Don't spread fear... yet.
:)

Yikes, that is news. But I suppose the writing was on the wall when they pulled out of the East Coast show.
It would seem.

For Apple, this is a good move. No longer are they tied to any schedule when it comes to releasing new products which is good.

More breaking news:

"Apple will now announce new products through MacRumors."
:)

Guys this is Apple re-inventing itself...
Good point.

Eventually, Steve will leave the company. So it is good to start the transition.

The end of an era :(
Yep.

Exactly, we're moving from a trade show-era of announcements to a smaller, intimate special event-style. I think it's for the better, and I don't think it means that Steve is resigning anytime soon.
Agree.

Yes he is.

:p
Snort!

So no one knows?
On this board, probably not.
 
Me too. I'd MUCH rather see Ive as the next Keynote speaker. He is much more entertaining and I also just like the way he says "Al-LU-min-E-um" aka.. aluminum. :p

Sorry... Who invented the language again :D

Okay not us, but who's it named after.

Aluminium is correct.
 
Who cares about the financial crisis anyway if Steve doesn't show up at MSWF from now on?

No, seriously. The real mac fans all want to see the 'second coming of christmas' right? The new products, the 'Just one more thing'-moment.

I truly can't follow Apple's lead on this one. For sure, they don't have enough psychologists walking around there. I think it is of great importance for Steve to show up and to 'boom' the audience.

Now THIS is a black day in history. Apple's changed.

2009 is never gonna be like 1984. Full stop.
 
British Rules

Me too. I'd MUCH rather see Ive as the next Keynote speaker. He is much more entertaining and I also just like the way he says "Al-LU-min-E-um" aka.. aluminum. :p

Its because he is British and so pronounces words properly the way they should be :p:D
 
Is this the beginning of the end ?

No. A changing of the guard and a new, digital approach to distributing information.

DontPanic.jpg
 
I suspect Apple has been looking for the exit for some time, but I don't think they'd have handled it this way if something else wasn't involved. At the very least Steve would have done the keynote (or shared it with Phil) and announced after the show that this would be their last appearance. Or had Steve make the announcement from the stage and explain Apple's reasons. Dropping the bomb with a terse press releases just three weeks before the doors open feels like a deliberate swipe at IDG.

Agreed. There is more here than meets the eye.
 
This is kind of like what happened in Stephenie Meyers book "New Moon". 80 pages in. I think you can guess, if you have read it, who is who. (as in us and jobs versus the book)
 
Good thing I didn't buy any passes to the expo this year. Would have been such a waste.
 
Who cares about the financial crisis anyway if Steve doesn't show up at MSWF from now on?

No, seriously. The real mac fans all want to see the 'second coming of christmas' right? The new products, the 'Just one more thing'-moment.

I truly can't follow Apple's lead on this one. For sure, they don't have enough psychologists walking around there. I think it is of great importance for Steve to show up and to 'boom' the audience.

Now THIS is a black day in history. Apple's changed.

2009 is never gonna be like 1984. Full stop.

Easy dude...this isn't by any means the end of Apple as we know it!
 
Will we still see Jobs at other events? I'm guessing they will still have random events like the notebook one?
 
Woah, i came across this and almost cried. It just won't be the same anymore.
But i know the real reason why Steve will not be present. They are unveiling something very special. Phil will just be there to turn it on. The iHologram. Steve will be on holiday to the moon in his iShuttle wearing his iStronaut suit and show off this awesome piece of kit by communicating with a hologram from the other side of the moon. It will be a real proper hologram from the movies! Then Apple will have their own AppleWorld Expo solely for apple items and to destroy PCs for fun.

Anyway, id prefer Ives rather than Phil. I guess it may be something to do with coming from England :D
 
I suspect Apple has been looking for the exit for some time, but I don't think they'd have handled it this way if something else wasn't involved. At the very least Steve would have done the keynote (or shared it with Phil) and announced after the show that this would be their last appearance. Or had Steve make the announcement from the stage and explain Apple's reasons. Dropping the bomb with a terse press releases just three weeks before the doors open feels like a deliberate swipe at IDG.

IDG- the company that owns MacWorld? Why would Apple want to take a swipe at them?
 
It was to be. SJ may or may not be ill but the entire company rests on his shoulders and that is ultimately great for us but bad for the market. Maybe it's time for us to realize that we're no longer 'that little bit more special' AHHHHH!!!!!!!!!!!!
 
whatever people think, 2 points.

1/ Apple is sitting on $25bn...this aint about money.

2/ Apple knows what any SJ related rumour does to the share price. They have done nothing to quell the growing tide of rumours with this announcement. Why would you deliberately make your own share price tank without good reason.?
 
WTF!??!?!?!?!?!?!?!?!?

How could they do this? Macworld is a huge thing for many Apple loyalists. This isn't right. I honestly think that this has to do with Steve's health.

The better question, is if Apple will have a yearly press event to release new products.

Don
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.