I suspect Apple has been looking for the exit for some time, but I don't think they'd have handled it this way if something else wasn't involved. At the very least Steve would have done the keynote (or shared it with Phil) and announced after the show that this would be their last appearance. Or had Steve make the announcement from the stage and explain Apple's reasons. Dropping the bomb with a terse press releases just three weeks before the doors open feels like a deliberate swipe at IDG.
I hope Steve is ok he is the Walt Disney of Tech. 🙁![]()
9to5mac points out something interesting - the last time Schiller filled in for Steve was when he was having his cancer operation...
Anyway, id prefer Ives rather than Phil. I guess it may be something to do with coming from England 😀
whatever people think, 2 points.
1/ Apple is sitting on $25bn...this aint about money.
2/ Apple knows what any SJ related rumour does to the share price. They have done nothing to quell the growing tide of rumours with this announcement. Why would you deliberately make your own share price tank without good reason.?
It's all about Steve. Face it. I got my first Mac last year and now the end is in site. Oh well.🙁
i hope steve carries on and does WWDC. There could be a reason for steve not doing it. Some people think its his health but could apple be hiding something up there sleve and use iChat AV to talk to steve.
As many of you know, Apple's stock price has been on a wild roller-coaster ride for the past two years. Perhaps this move is also aimed at stabilizing the stock price by avoiding the speculation that always surrounds Macworld and WWDC. Apple is probably always feeling the pressure from shareholders to announce something remarkable at these events, as if they don't, the stock tanks. As a shareholder, I would feel more comfortable without these events.