Apple: Jobs Will Not Present at Apple's Final Macworld Keynote

Fortune:
"We're on track for a terrific show for this year," said Paul Kent, a VP at IDG World Expo and general manger for Macworld 2009. He said IDG is committed to staging Macworld in San Francisco’s Moscone Center in January 2010, but he declined to go further than that.
So who could possibly present keynote in 2010?

The keynote is an Apple thing. There just wouldn't be one in 2010.
 
So does this mean that the only way to get details/demonstrations on upcoming products is through apple.com via "Guided Tours"? Which I do enjoy btw. But the whole element of hype seems to be destroyed. MacWorld is like Christmas part 2.

WTF?
 
It's a good thing perhaps

There has been some pretty outrageous numbers floating around these days in regards to the unionized costs to the participants of these trade shows that does not exactly extoll a 'green' or practical event.


So if its good business sense that's that.
 
Apple's stock down 25% tomorrow. The strides Apple has gained in the past 5-6 years are over. Apple will be back to late 90s days when everything was Microsoft--Windows.

It's over folks! We had some fun though with iPod and iPhone rumors, Powerbook G5, Intel transition, etc.

Arn you are a smart guy. Sell Macrumors now while it is still worth something or you'll be back feeling people's prostates.


Jeebus, what an hysterical over reaction. Don't panic. :rolleyes:
 
The Stevenote is Dead, Long Live the Stevenote

End of an era. So many memories of lining up outside Moscone in the dark trying to get a seat up front. The feeling of anticipation after finally getting a seat before Steve came out and started talking.

It had to end someday. I understand it from a business viewpoint. MWSF used to be almost the only place to view Apple hardware and related products. Now we have over 200 Apple stores. More people visit Apple stores every day than visit MWSF (guessing). Tradeshows are losing their purpose. Now you can Google some search terms and find any product you might want. Nearly all software vendors now let you download trial versions. It is becoming less and less necessary to physically go somewhere and view product. Steve likes to be ahead of the curve so with the economy in the dumps and other vendors pulling out he had enough cover to pull the plug.

Having said that, I'm sorry to see this end. Steve's keynote was truly a unique event. Nowhere else did you have that combination of a well thought out presentation flawlessly delivered by the one man who could really speak authoritatively about the subject. The keynote was not just a glimpse at new products, it was a glimpse inside the industry presented by the man who, with the other Steve, started the industry. The keynote was always the best show of the year.
 
Hmm, just when it seemed that Apple was doing more media events (to announce the latest MB/MBP, for example), comes this news. I think it means the death of MWSF. It may continue in a reduced form for a year or two, but eventually no Apple means no interest. It will be weird not to have MWSF to anchor Apple announcements, and to generate tons of rumor traffic! Will Apple now just surprise us with announcements out of the blue?
 
Apple's stock down 25% tomorrow. The strides Apple has gained in the past 5-6 years are over. Apple will be back to late 90s days when everything was Microsoft--Windows.

It's over folks! We had some fun though with iPod and iPhone rumors, Powerbook G5, Intel transition, etc.

Arn you are a smart guy. Sell Macrumors now while it is still worth something or you'll be back feeling people's prostates.

Arn is a nephrologist not a urologist. Please do not insult him by calling him a surgeon.

;)
 
I've been to every west coast MacWorld for about the last 15 years or so. Sometimes I would go 2 or 3 days because there wasn't enough time to see everything I wanted to see. But, the last 3 or 4 I've gone to, I've found myself bored in literally the first few hours and ended up taking off after less than half a day. Don't know if it's me or the show but it just isn't much fun anymore. I think the internet has a lot to do with that (Apple online store, product info, book info samples, and reviews at O'Reilly.com and Amazon.com), as well as Apple retail stores. Now you can even watch the keynote adress in HD from the comfort of your own home, what's the point? 75% of the booths are simply iPod/iPhone accessory stores now anyway and it's a mature, saturated market for other Mac products. There aren't very many truly original products out there anymore, just incremental upgrades. Am I going to blow a whole day, pay gas and parking and fight traffic and mobs of people, just to watch a demo of Photoshop CS58 that I can look up at home in 10 seconds? No.
 
The primary reason Apple is pulling out is to control the expectation-setting on their product releases. To be forced to set and meet the expectations according to the cycle of an outside conference is not a position companies really benefit from. Nor do the consumers, because a rushed product is often a bad product.

This is entirely about Apple, Adobe, Google and others being able to present their products on their terms, when they are ready... and in the end, all the fanboys will be happier knowing that when Apple announces a product it's because it's ready to hit the stores.
 
Is there any chance that even Apple has pulled out, that they might still do a keynote themselves every January, just not within Macworld?
 
Been buying Mac since my Bondi Blue iMac.

My thoughts are that they're just retuning the ship for better efficiency and less waste. Whatever happens to Steve, he'll always have a huge say in what happens.

Steve would be an idiot if he didn't prepare Apple for a future with less of his presence.

It's definitely not like how Bill Gates dropped out of Microsoft, leaving a dismal Vista and Zune (The XBOX is not too shabby) in his wake.
 
The question is why would Jobs not give the last keynote?

Is Apple just wanting to back away asap from Jobs being so closely associated with its success?

Or maybe they just want to downplay expectations this January and then surprise on the upside when his replacement announces a spectacular new product.
 
Not really that big of a shocker, although it is surprising. I do think that they are right in that trade shows are dying out. Look what happened to the E3.
 
Sad end of an era. I attended all of the MWNY's and even an old Boston show. The Stevenotes were always the highlight of the week.

I was disappointed when the east coast shows ended and now MacWorld EXPO will be no more.

Rest in peace old friend.
 
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