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The end of the Silicon Valley celebrity CEO?

by Jon Fortt

It’s tempting to say it’s no big deal that Apple is ditching the Macworld Expo. Yes, Steve Jobs has used Macworld stages to introduce the iPhone, the Macbook Air, the iBook and a slew of other objects of techno-lust. But Jobs doesn’t need Macworld to get attention. Mr. Innovation could have invited the press to a bowling alley in Fresno to unveil new technology, and a crowd would still show up.

But this actually is a big deal. Fueled by Apple’s recent success, Jobs’s San Francisco Macworld keynote had become the industry’s most remarkable marketing event. Journalists from around the world, drawn by star power and the force of tradition, gathered annually to hear Jobs set the agenda for consumer technology.

It’s true that over the years Apple has developed alternate venues to get its message out; there’s the Worldwide Developer Conference before the back-to-school season, an iPhone event in the spring or summer, an iPod event in September, and one or two more. But Macworld was the big splash — the one time when press and analysts gathered at Apple’s doorstep without having to be invited.

Are things different without a Jobs keynote at Macworld? In the short term, barely. There just aren’t many superstars left running companies these days, now that folks like Microsoft founder Bill Gates and former Intel CEO Craig Barrett have stepped back from operational roles. There are folks like Mark Hurd of Hewlett-Packard and Sam Palmisano of IBM, but they’re known more as uber managers than as tech geniuses.

There’s Oracle founder Larry Ellison, but Joe Sixpack has no idea what Oracle does. Then there are the Web 2.0 celebrities – Eric Schmidt, Sergey Brin, and Larry Page at Google, and Facebook’s Mark Zuckerberg – but none of them could be mistaken for inspirational speakers. So as long as Steve Jobs is still at the helm of Apple, and as long as Apple’s products remain popular, the tech community will gather when he’s got something to say.

The question is what happens when His Steveness steps away from the company, or when Apple’s products are no longer the toast of the town. When that happens – and it’s a matter of when, not if — Apple executives may long for the bygone days of the Macworld keynote, when the techies of the world huddled like kids on Christmas, and expected to be blown away.
 
Very good. It's true, some day Apple may wish that they'd kept the expo going -- but since nobody knows when that day will come, it's difficult to justify this mainly on a contingency. Fortt hits the nail on the head when he notes the mix of attendees from all over the world, especially from the media, as one of the most consistently impressive things about MacWorld. In the years when I was covering the expo I was always amazed by the number of media people I'd meet from Asia and Europe, often speaking little or no English, but having come all that way just to tell their readers what Steve and Apple were doing. Apple may not think this is important anymore, but it had to pay off in ways which they perhaps underestimate.
 
Too much hype over this!

Okay, I know that I am a new Mac user and I know that Steve Jobs is a great presenter and innovator -- but people come on! I mean Colonel Sanders and Orville Redenbacher's products still successfully sell without them. I wish Steve Jobs the best and hope he is well -- Apple has been on top of continuity management for quite some time...

Jenny
 
I'd rather see seriously upgraded desktops than Jobs waffling on about how amazing the latest iGimmick is.

I really can't be fussed about this. I've never regarded Apple as anything more than a tech company, so the cult of personality stuff puts me to sleep.
Nor am I convinced that Steve is that essential. If the only thing that will let Apple produce decent tech is Steve then the company is utter crap, it's his fault, and Apple deserves to fail once he goes.

Bottom line: it's about the product, not the personality.
I agree.

But really, Steve is merely Apple's biggest fan. He's not Apple. Yes, he has this obsession with thinness and simplicity in design, but it's a vision that he then brings down to the industrial design team. It's not like Steve is personally designing every MacBook. I'm quite sure that if Steve left, we'd still have the MacBook setting the trends of modern industrial design.

As I stated in another thread, Bill Gates has left his day-to-day duties at Microsoft. And yet Microsoft continues to operate. Even though Bill is no longer there every day, I'm quite sure Microsoft will be able to ship Windows 7 and its future successor. That's because Microsoft planned well in advance about what would happen when its founder left.

The same with Apple. I'm quite sure that they would have made plans long ago about what would happen when Steve Jobs ultimately left. For a company not to do this is foolish, and it's one of the reasons why sole proprietorships (and even Nazi Germany) die with their founders.
 
Will Keynotes stream live now?

I wonder if Apple Keynotes, now that they will almost all be in-house and on Apple's time, will be streamed live or semi-live. Any thoughts from anyone? I get soooo annoyed that I have to wait to see the stream for like 7 hours. Nothing against the great job the Engadget crew and others who metablog, but I can stop myself from following the metablogs, which ruins the stream later. I just wish I could sit and watch the keynote without knowing what's coming next... I know, I know, I could just not follow along with the metablogs, but seriously, I'm a crazy fanboy and can't help myself. Anyone have any thoughts, insults, comments they wanna make on this or my plea?
 
Okay, I know that I am a new Mac user and I know that Steve Jobs is a great presenter and innovator -- but people come on! I mean Colonel Sanders and Orville Redenbacher's products still successfully sell without them. I wish Steve Jobs the best and hope he is well -- Apple has been on top of continuity management for quite some time...

You can't compare Steve Jobs to those other two gentlemen, both of whom started companies they later sold to larger firms, who then merely continued to use their images for promotion purposes. This is not the case for Jobs, who remains in operational control over Apple.
 
Isn't it pretty obvious why Steve isn't doing his usual thing this time around... there's simply no product or update that's big enough news to warrant 'Steve Hype™' in front of a giant room packed with hundreds and hundreds of people with the usual gargantuan expectations. It really is that simple.

Phil Schiller is more than capable of taking us on a little tour of Snow Leopard and introducing the iMac and Mac mini refreshes just fine. There's going to be no new iPhone nano or any big news regarding the Mac Pros - which can be happily introduced via a web update like last year.

Steve is in good health. Apple is in a great place and Phil can easily give a good keynote while simultaneously lowering expectations for any of the usual 'big announcements'.

PS. New Mac Pros as soon as you get the new chips from Intel please Steve.
 
Yes, he has this obsession with thinness and simplicity in design

I don't think his obsession with thinness is just for the sake of the product being thin. Woz was quite an innovator in making machines using as few chips as possible, and, in turn, making them much smaller. I think that Jobs just likes to continue this tradition.
 
Both are correct. Jobs will not attend, nor will he be making the presentation.
Actually, maybe he will attend, but not present, in which case the title is correct as is.

Phil finishes the Keynote presentation and then says, "Just one more thing....." as a healthy looking Steve Jobs comes on stage. Steve then presents the newest iBombshell product that will excite the whole world. Apple stock shoots up to $250 within 6 weeks, and we all are happy with our new wealth and our fantastic iProduct.
 
Phil finishes the Keynote presentation and then says, "Just one more thing....." as a healthy looking Steve Jobs comes on stage. Steve then presents the newest iBombshell product that will excite the whole world. Apple stock shoots up to $250 within 6 weeks, and we all are happy with our new wealth and our fantastic iProduct.

That would be great, but I doubt it.
 
Phil finishes the Keynote presentation and then says, "Just one more thing....." as a healthy looking Steve Jobs comes on stage. Steve then presents the newest iBombshell product that will excite the whole world. Apple stock shoots up to $250 within 6 weeks, and we all are happy with our new wealth and our fantastic iProduct.

That's the laugh I needed :D


Yeah, embarrassed to stand in front of a crowd that paid a lot of money to fly, get hotel rooms, and pay to get in...plus wait in a line for hours. ;)

Don't forget the part with little to no sleep to stand in line at 2:30am...
 
I could'nt care less to be honest

... And heres why.

Apple does not need the yearly keynote.

They already do press events anyway.

I think the reason apple is dropping out is they want more control. I tell yu their becoming more microsoft by the month.

They are telling u what we need (look at the firewire example or maybe the stupid move on the display port)

And no offence, but since most mac fans are like "oh...apple knows best and hey steves right that firewire camers was **** ah well...order a amc pro now"

Ya know if all you hardcore apple fanboys got some balls and stood up to this stupidity maybe they'd listen but steve knows that mosg macfans treat apple as gods and will listen to every command - easily led on i say!

Thankfully im not like that....thank god!
 
... And heres why.

Apple does not need the yearly keynote.

They already do press events anyway.

Not like this. In early January the entire tech world revolves around Apple, in many ways it over shadows the much larger CES show. Apple is shooting itself in the foot from a publicity standpoint.

I think the reason apple is dropping out is they want more control. I tell yu their becoming more microsoft by the month.

Trust me this is nothing new. The main reason that the Great Thief of Redmond came to prominence was because Apple was trying to monopolize both the hardware and software side. He sold Apple's ideas to customer or company already runing DOS
 
Obviously his health has failed too much to do the keynote.

Unfortunately, if the rumours of new Nvidia Mini, the HomeServer and Nvidia Imacs are true -- then health does seem to be a stronger possibility.

Any of those would be "one-more-thing-worthy".

Then there's this story today:

http://articles.latimes.com/2008/dec/31/business/fi-apple31

Apple shares fall on new Jobs health rumors
The company refuses to comment on Web report. The stock is down 56% for the year.

By Tom Petruno
December 31, 2008 in print edition C-3

Shares of Apple Inc. were on their way to a gain Tuesday when a website reported that Chief Executive Steve Jobs was in “rapidly declining” health.

The company’s stock sank from about $88 to $84.72 within minutes of the report, which cited an anonymous source and was posted on the Gizmodo technology website. The shares then recouped about half of their loss to finish the trading session at $86.29, down 32 cents for the day.
...


http://gizmodo.com/5120687/steve-jo...on-for-macworld-cancellation?skyline=true&s=x

Steve Jobs' Health Declining Rapidly, Reason for Macworld Cancellation

By Jesus Diaz, 12:15 PM on Tue Dec 30 2008

According to a previously reliable source, Apple misrepresented the reasons behind Macworld and Jobs' keynote cancellation. Allegedly, the real cause is his rapidly declining health. In fact, it may be even worse than we imagined:

Steves health is rapidly declining. Apple is choosing to remove the hype factor strategically vs letting the hype destroy apple when the inevitable news comes later this spring.

This strategic loss will be less of a bang with investors. This is why Macworld is a no-go anymore. No more Steve means no more hype. Saying they are no longer needing [Macworld] is the cover designed by the worldwide "loyalty" department.

...
 
Wonder what attendance will look like based on hotel prices

Ok so I have gone to both MW Expo and WWDC many times in the past. Usually getting a hotel there is an expensive thing if one waits too late. This time, I actually booked a hotel out at SFO airport with the intention of taking BART in and out each day. The room was only like $59 a night via Hotwire. At the last minute today I decided I really wanted to stay in the city as I had in years past. I went to Priceline and managed to get the Marriott right there next to Moscone for $122 a night. I have stayed at the Marriott there before and never gotten near that rate. I am assuming the availability of rooms there may portend the lack of participants this year at Expo. I really don't want to wait in line all night if Steve isn't going to keynote, but being the last one, I really want to be there live. I am wondering/hoping that perhaps this hotel barometer may mean that the line will be shorter for the keynote and a later start in line might be possible.
 
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