Apple Jumps to #17 in Fortune 500 Rankings

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 8, 2012.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]

    Fortune yesterday released its 2012 "Fortune 500" list, ranking America's largest companies by revenue. As a result of its continued strong growth, Apple rose 18 spots from last year's rankings to land at #17 in the new rankings, which are based on companies' fiscal year reports.
    Apple's 2011 profits of $25.9 billion led the company to a new high as the third most profitable company behind energy giants Exxon Mobil ($41.6 billion) and Chevron ($26.9 billion). Microsoft sits in fourth place with profits of $23.2 billion.

    Overall, Exxon Mobil ($453 billion in revenue) surged to barely overtake Wal-Mart ($447 billion) in the race for the top spot in the Fortune 500.

    [​IMG]


    Apple's Fortune 500 rankings, 1983-2012 (Source: setteB.IT)
    With very strong performances in the first two quarters of fiscal 2012, Apple is putting itself in position to surge even higher in next year's Fortune 500. Apple's official revenues totaling $85.5 billion in just the first half of the year could allow it to threaten to enter the top five next year, as the fifth position is currently held by General Motors at $150 billion for 2011.

    Article Link: Apple Jumps to #17 in Fortune 500 Rankings
     
  2. Schizoid, May 8, 2012
    Last edited: May 8, 2012

    Schizoid macrumors 6502a

    Schizoid

    Joined:
    May 29, 2008
    Location:
    UK
    #2
    anyone else wondering where these 'new' products are that they're 'pumping out'...
     
  3. jav6454 macrumors P6

    jav6454

    Joined:
    Nov 14, 2007
    Location:
    1 Geostationary Tower Plaza
  4. ArtOfWarfare macrumors G3

    ArtOfWarfare

    Joined:
    Nov 26, 2007
    #4
    I am.

    Logically, Apple's stock should rise on this news.

    It'll probably fall because it never does what makes sense.
     
  5. GFLPraxis macrumors 604

    GFLPraxis

    Joined:
    Mar 17, 2004
    #5
    Wonder where Apple ranks by profit rather than revenue? Companies like Wal-Mart are low margin and make up for it by being ridiculously humongous. Apple's got crazy revenue, but their profit margins are even nuttier. Wouldn't be surprised if they topped a list by profit, and that's what matters to investors.
     
  6. appsforkids macrumors member

    Joined:
    Apr 7, 2012
    Location:
    US
    #6
    Let's hope the 'new' macs are something really special, I need to get a new mac soon so I can start waiting for the iPhone 5.
     
  7. JesterJJZ macrumors 68020

    JesterJJZ

    Joined:
    Jul 21, 2004
    #7
    Who cares, just release a new Mac Pro already... :mad:
     
  8. iforbes macrumors 6502

    Joined:
    Dec 21, 2011
    #8
    For every dollar of revenue, Apple had a profit of 0.239¢!

    Not bad...
     
  9. WildCowboy Administrator/Editor

    WildCowboy

    Staff Member

    Joined:
    Jan 20, 2005
    #9
    See the article. ;)

    They were third in profits behind Exxon Mobil and Chevron.

    It's also interesting to note that because Fortune uses fiscal years for its rankings and Apple's fiscal year starts at the end of September, Apple's data for this year's rankings includes the fourth calendar quarter of 2010 instead of 2011.

    If Fortune had used Apple's four calendar quarters for 2011, Apple's revenue would have been $20 billion higher because of the monster iPhone 4S launch quarter.

    (Yes, there are other companies in the Fortune 500 using fiscal calendars that don't correspond to the actual calendar, so you'd have to adjust all of those other companies' numbers too if you wanted a true "calendar 2011" comparison.)
     
  10. iforbes macrumors 6502

    Joined:
    Dec 21, 2011
    #10
    3rd.


    1 Exxon Mobil 41,060.0
    2 Chevron 26,895.0
    3 Apple 25,922.0
     
  11. Hakone macrumors 6502a

    Joined:
    Oct 5, 2011
    Location:
    Southern California
    #11
    Kudos, Apple!

    Just release the new iMacs and the iPhone already. :p
     
  12. bobenhaus macrumors 6502a

    Joined:
    Mar 2, 2011
    #12
    Does it bother you that Apple gets the maximum profit from its products? Even if the products is only worth 30% percent it selling price.
     
  13. Nebulator macrumors newbie

    Joined:
    Aug 31, 2009
    #13
    Turnover is vanity profit is sanity

    It is all very well saying Apple is 17th by turnover, the real business measure is in profit. If you order the Fortune list by profit Apple is indeed third, however Microsoft is fourth taking $2Bn less profit on nearly $40Bn less revenue.

    By normal business measurement, Microsoft is doing better as it make more $$$ profit per $$$ revenue:

    Rank Co Revenue Profit
    17 Apple 108,249.0 25,922.0
    37 Microsoft 69,943.0 23,150.0

    Only saying....
     
  14. Flood123 macrumors 6502a

    Flood123

    Joined:
    Mar 28, 2009
    Location:
    Living Stateside
    #14
    Not sure release of the iPhone 4s, The New iPad, Apple TV3, and a slight spec bump in an macbookpro constitutes "pumping out" new products when most of their computer line has not been refreshed in over a year. Maybe my definition is out of line with theirs. I can accept that.
     
  15. hoing macrumors member

    Joined:
    Aug 7, 2010
    #15
    This has got to be a joke. It should be #1 in misleading adverstisement, communistic properties, and overall a totalitarian dictorship of a corrupt, hyprocritical company.

    Posted from my HTC Droid Inc
     
  16. flynndean macrumors regular

    Joined:
    Oct 12, 2011
    Location:
    London, England
    #16
    A product is only worth what the market will pay for it and Apple seem to have one hell of a devoted and fanatical cult willing to throw money at them at the moment.

    Apple are re-writing the rules on what margin should be made on hardware. Tech companies were in decline for many years as "box-shifters" rose to prominence making stupidly small margins just to compete.

    It's an anomaly, but one that should serve Apple well for a good few years yet.
     
  17. rdowns macrumors Penryn

    rdowns

    Joined:
    Jul 11, 2003
    #17
    Second time in 3 or 4 days that you think people read the article before posting. :D
     
  18. JHankwitz macrumors 68000

    Joined:
    Oct 31, 2005
    Location:
    Wisconsin
    #18
    You haven't noticed that the 'old' macs are already something really special? All my Macs work really great, and provide me with what I need.

    All Apple devices are really tools. It's what you do with those tools that makes them really great.
     
  19. WildCowboy Administrator/Editor

    WildCowboy

    Staff Member

    Joined:
    Jan 20, 2005
    #19
    Is profit as a percentage of revenue what makes a company "better", or is it total profit?

    If I have a business and I make $50 in profit on revenue of $75, am I "better" than Microsoft? An extreme example, but it's easy to argue that total profit is a better metric than profit margin.

    Microsoft and Apple are in such different categories (hardware/software) that it's hard to compare the two. But no doubt Microsoft continues to rake in the profits.
     
  20. Konrad9 macrumors 6502a

    Joined:
    Feb 23, 2012
    #20
    That's actually pretty insane, very few places have profit margins that high.
     
  21. JHankwitz macrumors 68000

    Joined:
    Oct 31, 2005
    Location:
    Wisconsin
    #21
    What are you planning on doing with your new iMac and iPhone that you're not already doing with your current equipment?
     
  22. fertilized-egg macrumors 68020

    Joined:
    Dec 18, 2009
    #22
    You mean like how the $529 Google Nexus One was estimated to cost $175? There are a lot more things that go into making products outside the cost of components.

    Apple prices are generally par for the course with the comparable industry average sometimes slightly higher (iPhone) and sometimes slower lower (new iPad 16G) In fact, here's a CEO in the industry complaining that Apple priced iPad "too cheap".

    The biggest reasons behind Apple's secret for margin, outside the efficiency of a small product portfolio and large scale component shopping, is that Apple buyers tend to buy the expensive models and Apple doesn't discount their products much when they get old. If everyone bought nothing but the most expensive Samsung/Motorola/HTC/Sony phones, they would all be enjoying those higher margins too.
     
  23. IJ Reilly macrumors P6

    IJ Reilly

    Joined:
    Jul 16, 2002
    Location:
    Palookaville
    #23
    Or it won't make any difference, because it doesn't make any difference.

    Revenues don't mean much, if anything. Consequently, neither does the Fortune 500.

    ----------

    Earnings, per share. That in the end is the only thing that matters to investors, aside from dividends.
     
  24. JHankwitz macrumors 68000

    Joined:
    Oct 31, 2005
    Location:
    Wisconsin
    #24
    Does it bother you that Microsoft sells an Office DVD for $200 that cost them about $0.93 to make? :rolleyes:

    There's a heck of a lot more to business than just selling assembled component parts.
     
  25. iBug2 macrumors 68040

    Joined:
    Jun 12, 2005
    #25
    Not really. You cannot DIY an iPod or an iPhone like a PC. So it's not comparable.
     

Share This Page