Apple Just Increased Prices on MacBooks, iPads, and More

[MacRumors]

Apple today dramatically increased device prices across multiple product lines.

After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

• HomePod mini: $129, up from $99 (+$30)
• HomePod: $349, up from $299 (+$50)
• Apple TV: $199, up from $129 (+$70)
• iPad: $449, up from $349 (+$100)
• iPad mini: $599, up from $499 (+$100)
• iPad Air: $749, up from $599 (+$150)
• iPad Pro: $1,199, up from $999 (+$200)
• MacBook Neo: $699, up from $599 (+$100)
• MacBook Air: $1,299, up from $1,099 (+$200)
• MacBook Pro: $1,999 up from $1,699 (+$300)
• iMac: $1,499, up from $1,299 (+$200)
• Mac mini (M4 Pro): $1,599, up from $1,399 (+$200)
• Mac Studio (M4 Max): $2,499, up from $1,999 (+$500)
• Mac Studio (M3 Ultra): $5,299, up from $3,999 (+$1,300)
• Vision Pro: $3,699, up from $3,499 (+$200)

The average price increase is $246.67. The iPhone, AirPods, Studio Display, and accessories such as the Apple Pencil are seemingly the only unaffected product lines.

It is also of note that the 256GB Mac mini is now available again, but for $799. This is a $200 increase over when it was available before temporarily disappearing from the lineup earlier this year.

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

Article Link: Apple Just Increased Prices on MacBooks, iPads, and More

 

[abatabia]

Yikes. Thank you AI. I’ll hang onto what I have for that much longer.

 

[dmr727]

Wow - those are some hefty increases for the Studio. I'm guessing this will get folks to hunker down with their existing hardware. I know I sure will.

 

[ghostanime2001]

ohhhh ****.....i need to decide to buy the 17 pro, base 17 512 gb now or wait for 18 pro....wtf this is so shocking to actually see

 

[mcnallym]

I think my M1 Max Studio will do me for quite a while longer. Only thing looking at is iPad Mini to replace original iPad Pro 9.7” as feeling age with some sites.

 

[Leobreaker]

I just put in a PO request at work for my new employee to get a MacBook Neo. Now I have to fill out my form again! 🙁

EDIT: Apple increased Refurbished device prices too...was looking at a refurbished M3 iPad Air and it now costs $589 base. It was $470 yesterday.

 

[hovscorpion12]

I payed $5,885.19 for my M5 Max 128GB 4TB SSD last week.

Today that same Mac is now $8,000. That’s a $2,100 increase.

Don’t get me started on the 8TB model

$10,600 w sales tax

 

[UliBaer]

Big money grab, just like the oil companies:
Prices rise like a rocket and fall like a feather...

 

[trnjackie23]

Dammit, I was planning on picking up a M5 finally to upgrade from my M1 literally tomorrow. Best Buy and other sites still has the Mac on sale, do yall think they’ll update the price increases right now?

 

[Falco McGregor]

The speculative AI buildout is going to make for a bleak few years economically.

 

[0423MAC]

Get a gently used MacBook Air over a Neo

 

[dizmonk]

I guess I should be grateful that those were the only price changes. I was afraid they were gonna come after the Air, Watch and/or iPhone. 😟😟

 

[Adelphos33]

Looks like I need to upgrade my iPhone to the 17 Pro Max, 512GB, and keep it for a few years

 

[Nyx1]

Okay it's start now, can wait flopdable iPhone ultra price with flop hardware.

 

[adamlbiscuit]

iPad pricing has also increased.

 

[Itsedstech]

Dammit, I was planning on picking up a M5 finally to upgrade from my M1 literally tomorrow. Best Buy and other sites still has the Mac on sale, do yall think they’ll update the price increases right now?

I’d go ahead and order now for in store pickup if I were you. They won’t charge you till you pickup anyway. Gives you a weeek to decide

 

[triumvirate]

Glad I just upgraded everything during the big sales this year. No more Apple purchases from me coming for a hot minute.

 

[MiamiFL]

Wow - those are some hefty increases for the Studio. I'm guessing this will get folks to hunker down with their existing hardware. I know I sure will.

That's more than increases, that's just price gouging. M4 is 25% increase and M3U is 33% increase.

 

[j569mxr]

did trade-in values rise commensurately? 🤣

 

[Cameront9]

Big money grab, just like the oil companies:
Prices rise like a rocket and fall like a feather...

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

 

[issacj]

...I think I'll stick with my M1 for a bit longer. Maybe I'll even renew the AppleCare+.

 

[LlamaLarry]

Tim is definitely taking the hit on his way out so the new guy doesn't have to and then immediately step in dog poo.

 

[richpjr]

Wow, those are some hefty increases. I guess I shouldn't be surprised - I checked Prime Day to see if there were any good deals on a 4 TB NVME SSD and prices have skyrocketed since last time I checked.

 

[SoyMaxV]

Expected, I'm happy to have bought my M5 Pro 14" last week 😀

 

[TheGoblin]

Vision Pro got a bump to 3699 from 3499 as well.