Apple Just Increased Prices on MacBooks, iPads, and More

[ikramerica]

Apple today increased device prices dramatically across multiple product lines.

After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows:

• HomePod mini: $129, up from $99
• iPad Air: $749, up from $599
• iPad Pro: $1,199, up from $999
• MacBook Neo: $699, up from $599
• MacBook Air: $1,299, up from $1,099
• MacBook Pro: $1,999 up from $1,699
• Mac Studio (M4 Max): $2,499, up from $1,999
• Mac Studio (M3 Ultra): $5,299, up from $3,999
• Vision Pro: $3,699 up from $3,499

Last week, Apple announced that it was preparing to raise prices across its product lineup, with CEO Tim Cook confirming that that the move was inevitable. Cook made the announcement in an interview with The Wall Street Journal, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."

Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach.

More to follow...

Article Link: Apple Just Increased Prices: Here's What's Changed

Homepod mini price is ridiculous.

 

[rwilliams]

I'm glad I bought the M4 MacBook Air and M4 iPad Pro last year. Yiiiiiikes.

 

[Sunday Ironfoot]

128GB MacBook Pro I paid £6000 for is now £8000. I should have bought 2 😄

 

[Timmy D]

Makes me want to keep the two M5 iPad Pros I’m selling.

 

[yanksfan114]

Big money grab, just like the oil companies:
Prices rise like a rocket and fall like a feather...

Delusional to think that these aren’t actually a result of component cost increases like Apple has repeatedly said.

 

[eltoslightfoot]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

Yes, if you think these prices are bad, look at gaming laptops. Mine has literally doubled in price if I were to buy it today. Apple, honestly, is probably still subsidizing these (especially on the low end of things), which should honestly be commended.

Heck they left the iPhone line completely the same for now. Impressive.

 

[Falco McGregor]

Big money grab, just like the oil companies:
Prices rise like a rocket and fall like a feather...

If this was a pure money grab they wouldn’t have priced the MacBook Neo so low back in March only to raise it a few short months later. It’s clear the current pricing for products became quickly untenable. Is Apple looking to preserve its margins? Absolutely. But no company selling in this volume wants to raise its prices this dramatically if it doesn’t have to. Sales and PR take a meaningful hit when numbers go up like this.

 

[tridley68]

Hopefully trade ins increased 🤣

 

[gtmead09]

Ordered a new MacBook Air last weekend thinking this might be coming. Glad I did before the price increases.

 

[CalmEnvy]

The Neo with tax is now almost $1100 Canadian here in Ontario. Bought an M4 MacBook Air in October, $1580 here with taxes, it's now $2032 after taxes for the M5.... These prices are getting ridiculous, I don't even want to imagine how much phones will go up. Going to have to keep everything longer now.

 

[matttarantino]

Apple TV too

 

[Flynnsworth]

I'm glad I bought the M4 MacBook Air and M4 iPad Pro last year. Yiiiiiikes.

Same. Was going to get a mini or a studio later this year and I’ve been waiting on this OLED MBP for years - but the value isn’t there in these prices.

Apple already charged ridiculously inflated prices for RAM and storage when they had no legitimate excuse to do so.

 

[Daedalus65]

The WSJ article also mentioned a) Micron reported “blowout quarterly earnings” and b) conversations with “large customers” about the inability to invest ahead when large customers were flexing their might to get bargain basement prices.

 

[krspkbl]

Poor Apple. It must be difficult making less profit.

 

[posguy99]

I guess I should be grateful that those were the only price changes. I was afraid they were gonna come after the Air, Watch and/or iPhone. 😟😟

So you didn't actually read the article then.

 

[gleepskip]

This was an ad from Micro Center on 2025-12-22

 

[ikramerica]

This isn’t a money grab. Apple held out longer than most companies. You want to place blame, blame AI.

Sure it is. They will maintain their margins so the price increases include higher dollar profit per unit rather than only increasing prices the same amount as the delta in memory and storage.

 

[svish]

Wow! Very steep increase. Disappointing!! iMac too is now costlier but with 256GB SSD.

 

[decimortis]

My M3 Pro MBP feels extra snappy this morning for some reason. We're gonna be long time friends, ol' girl.

 

[hovscorpion12]

The good news is that iPhone prices have not gone up. My 17 Pro Max purchased last year was $1999. Same price as of today.

Not sure, but it looks like the only products affected are Mac’s

 

[AAPLbuyback]

Not bad.

Prices are a suggestion and will come down if consumers don’t buy.

 

[0423MAC]

Big money grab, just like the oil companies:
Prices rise like a rocket and fall like a feather...

More likely that Apple simply ran through their supplies and couldn’t put off the increases much longer as new component prices started coming in.

 

[epox999]

• Vision Pro: $3,699 up from $3,499

As if these aren't already built and sitting in a warehouse already

 

[krspkbl]

The good news is that iPhone prices have not gone up. My 17 Pro Max purchased last year was $1999. Same price as of today.

Not sure, but it looks like the only products affected are Mac’s

Don't worry, they'll hike the iPhone prices too lol.

 

[0423MAC]

The good news is that iPhone prices have not gone up. My 17 Pro Max purchased last year was $1999. Same price as of today.

Not sure, but it looks like the only products affected are Mac’s

Oh those will go up as well.

Just wait till September.