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Apple Keeping Tight Wraps on iPad as Lucky Developers Gain Restricted Access

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Apr 12, 2001
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Bloomberg BusinessWeek reports that select developers have been provided access to the iPad ahead of its official April 3rd launch, allowing them the opportunity to build and test their application directly on the device rather than having to rely on simulator tools built into the Software Development Kit offered by Apple as part of its developer program for the platform.

The access comes with a price, however, as the lucky developers are obligated to sign a 10-page confidentiality agreement requiring them to utilize a number of security measures to prevent unauthorized access to or removal of the iPad in their possession.
Would-be testers of the tablet-style computer, due to be released Apr. 3, must promise to keep it isolated in a room with blacked-out windows, according to four people familiar with the more than 10-page pact that bars partners from disclosing information about the iPad.

To ensure that it can't be removed, the iPad must also remain tethered to a fixed object, said the people, who asked not to be named because their plans for the iPad have not been made public. Apple (AAPL) won't send out an iPad until potential partners send photographic evidence that they've complied.
Not all developers requesting early access to iPads have been granted the benefit, but Apple's desire to offer compelling content at the time of the device's launch has apparently resulted in partnerships with a few key developers.

In fact, News Corp. CEO Rupert Murdoch mentioned earlier this month that The Wall Street Journal was one of those entities that had been provided access to an iPad, noting that the device was "under padlock and key" and that the key was "turned by Apple every night".

The security measures are reminiscent of those apparently visible in leaked photos of the iPad that appeared just prior to its official introduction and that show the device bolted to a table and covered with a black cloth. Apple has reportedly routinely utilized such measures in its own labs as it works to maintain as much secrecy as possible surrounding upcoming products.

Article Link: Apple Keeping Tight Wraps on iPad as Lucky Developers Gain Restricted Access
 

Vidd

macrumors 6502a
Mar 7, 2006
987
66
keep it isolated in a room with blacked-out windows


Wow.What's keeping it out of sight going to do?
Are they worried it would take away from the release if shots started leaking?
 

liam5150

macrumors member
Apr 14, 2008
45
0
Mexico
Facebook still looks lame on the iPad

Pixel doubling (for each axis) is a very, very lame way to spend the extra screen space...
 

atacinus

macrumors 6502
Oct 25, 2003
310
0
New York City
I don't understand this...makes sense before the product is announced...but um...everyone knows what the iPad is now...it's shipping in two weeks...so why the tinted windows? I can understand an NDA and even keeping it locked up so employees don't get sticky fingers...but why are they still acting like the product itself should be hidden? Weird.
 

LanPhantom

macrumors regular
Feb 28, 2007
125
0
Hooper, UT
Area 51

Sounds like some serious Area 51 stuff. "We can't confirm or deny that we have an iPad, but if we DID have one, it would be in this room right here. The one with black paper on the windows and a special dead bolt with an Apple logo on it."
 

Rychy

macrumors 6502
Aug 14, 2007
375
37
Why....

The thing has been unveiled... and I'm sorry, but it's not like it's the original iPhone. Why make them go through so much trouble with like two weeks before launch.

I realize it's Apple, but blackout curtains...
 

eugeneVD

macrumors newbie
Oct 8, 2009
7
0
blacked out windows? there are pictures of it all over their own website for crying out loud. bizarre.
 

Bodhi395

macrumors 6502a
Jul 23, 2008
817
0
Its funny to think about people going into this blacked out room with an ipad locked to a stand. In my mind I'm picturing the beginning of Raiders of the Lost Ark where Indiana Jones goes to get the golden idol and its sitting there on a stand by itself, all lit up. Someone make a photoshop of that scene with an ipad please!
 

Tones2

macrumors 65816
Jan 8, 2009
1,471
0
Yeah - it's crazy. Everyone's already seen a zillion pictures of the thing. Why hide it now?

Tony
 

Chew

macrumors member
Dec 19, 2009
40
1
Yes, sounds kind of exaggerated. Unless there really is something left to hide we dont know about.
 

tomegun

macrumors 6502
Sep 29, 2007
339
26
Las Vegas
Yes, sounds kind of exaggerated. Unless there really is something left to hide we dont know about.

Yeah, maybe there have been changes since it was unveiled. If not, it does seem pretty stupid. The purpose of unveiling it is to let people know what is coming.

Even if they give out 20 or so to developers, how would it hurt business if they took it home with them for show and tell?
 

ugp

macrumors 65816
Jan 7, 2008
1,223
3
Inverness, Florida
It seems there is something else they are wanting to hide about the device maybe.

Really doesn't make sense why a blacked out room would be needed.

Pixel doubling (for each axis) is a very, very lame way to spend the extra screen space...

I am sure Facebook will do a new App just for the iPad to take advantage of the larger display.
 

Peter Harrison

macrumors 6502a
Dec 24, 2009
608
0
UK
Pixel doubling (for each axis) is a very, very lame way to spend the extra screen space...

This is a very handy workaround so that the thousands of apps work straight away. There will be plenty of iPad-specific apps, but until then would you rather have none at all or pixel doubled? Also note that you don't HAVE to pixel-double them.
 

MICMAC247

macrumors regular
Jul 21, 2009
118
0
I wonder if Steve Jobs was personally waiting for Stephen Colbert after he pulled one out at the Grammys this year.
 

andiwm2003

macrumors 601
Mar 29, 2004
4,346
406
Boston, MA
they should request the developers to have good rception at all times. then apple could remotely locate the ipad at all times and in case it moves out of the room they can nuke the place and everything around. gee, it gets released in a week or so. time to loosen up a bit.:rolleyes:
 
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