I have to say that I'm quite disappointed by Apple's decision to change from the iPod Touch to the Gift Card. The base model iPod was the college student's free entry into the world of iOS, and clearly leads to purchase of other iOS product down the road (iPhone, iPad). I can safely say that when I purchased my MBP two years ago and received the free iPod Touch, it greatly influenced my decision to purchase the iPhone 4. Also, by distributing free iPod Touches you are placing two devices into the hands of the college student that require apps rather than one. The gift card only means that you're selling apps that would have been purchased anyway, had an iPod been given away. Unfortunately, I think that the loss in locking college students into iOS devices will prove to be much greater loss in the long run than the loss of an additional $120 per student Mac purchase from June to September. They also forget that this promo doesn't apply to everyone, students are a PERCENTAGE of the market, and the offer is only good for three months. And now, Microsoft (who pretty much copied the iPod promo with their XBox) now looks like even more bang for the buck to students who may have been considering their first Mac purchase. All in all, a poor business decision for Apple. I think this is a case where the iPod giveaway was a means of investing into future business with your consumers, rather than locking in $100 of business with a gift card.
So no free iPod and no free printer? I've waited for nothing then, basically
(from UK)
now would you have rather a free ipod touch or this $100 voucher?
IMO i would rather have liked the ipod touch. O well i guess there is always SOMETHING to buy (ie Lion)
This is a bad gamble by Apple, it was the ipod touches that drove their mac sales in previous years,but i cansee that number sharply declining.
Now that it's only $100 at the Ap Store (meaning no music or movies?) it's not worth it at all.
Macs are expensive so it is a good deal when in previous years, student discount and selling of the (complementary)ipod touch can reduce the cost.
This year with Apple changing their ipod touch giveaway to a giftcard is already a bad deal. And Windows 7 computers get an Xbox for 699$ or 799$ while macs run northwards of 1000$.
This is a bad gamble by Apple, it was the ipod touches that drove their mac sales in previous years,but i cansee that number sharply declining.
For those of you who says Apple doesn't have to provide anything as a gift.
They don't but their offer will be less attractive and their sales would drop.
Lame. Windows 7 really is decent and at least MS office doesn't suck on Windows (unlike the Crapple version). Oh well, I guess it's time to ditch Apple and switch back to Microsoft and grab myself a free xbox 360!
At least Microsoft came through since Apple decided to stink it up.
I really worry about the future of our country when people say that Apple giving them a free $100 gift card is a bad deal. It just makes everybody sound so spoiled. Like you deserve free crap. Newsflash: You don't deserve anything. You aren't special.
Let's not forget: iCloud is free. Holy crap! Lion is only $30 (compare that to Windows major OS upgrades...) All iOS updates are free. Apple gives away SO MUCH STUFF, and they are not giving you a free $100 to the App stores if you buy something. That's a damn good deal!
No one is being "driven" to Windows by Apple's FREE $100 back to school promo. lol.