Apple Launches 'Better' Environmental Campaign, Shares Glimpse of New Nevada Data Center

[H2SO4]

It's fantastic that big companies are using renewable energy to power their facilities . A lot of users will comment about how much "they don't care about green products as long as they have new products", but what they fail to realise is that their phones, laptops, computers aren't going to save them when the weather behaviour begins to become extreme.

Remember that Apple force you to have two devices powered up for home sharing. iTunes is actually designed to prevent real content sharing.
I have to have my huge Mac Pro as well as my ATV3 on to watch movies that I am in possession of locally. This is by design to maximise profit and somewhat hypocritical.
An ATV with built in flash memory would require minimal power, (the website states 6W), whichever Mac I would have to add that 6W to something thats orders of magnitude more.

 

[thekeyring]

Less on the feel-good PC stuff and more on the keeping the company together, Apple. Steve gone hardly 3 years and look what a mess has become of iOS. Losing all the people that made Apple great left and right, and meanwhile you're screwing around with this kind of stuff. Do this stuff AFTER get things straightened out post-Steve. Apple's job is making great products, not showing the world how to be more environmental.

What are you talking about? iOS is not a mess just because the new icons aren't universally loved. For goodness sake, it still works the same way.

3 years after Steve left, it's making more money, we've seen a ton of new products all of which are brilliant. Just because your perception of the company isn't the same, it doesn't mean it's a mess.

 

[ItWasNotMe]

If the DC is 24/7 I hope they have a bigger battery than they put in any of their other products

 

[Lesser Evets]

How about Apple launches a 'new products' campaign? You know, where where they release new products.

Hey! It's TIM COOK'S era. They don't do that any more.

 

[SmileyBlast!]

The Transcendence crew should've just filmed at Apple's facility for Brightwood Data Center.

Image

LOL. It reminded me of that movie too.

 

[Apple Corps]

Apple's been releasing all kinds of new products. Are you people living under rocks?

I believe you may be the one living in some alternate reality...

 

[SingularityG]

I don't get the people who watch the Better short film and then they react in a negative way, or just post how lovely Tim Cook's voice is.

 

[Heltik]

Apple is just becoming better and better karma over their competition.

Also, did anyone else notice the date on the video for the iPhone turning on was 22nd April. Guess they launched a day earlier than expected.

 

[justinthesommer]

 

[Aragornii]

It's weird that they show clouds and rain over the solar panels, which means they wouldn't be producing meaningful energy output, but maybe that's just to emphasize the part of the video where they're saying they have a long way to go and a lot to learn.

Solar power seems a weird choice to power a data center. If you assume the data center needs as much power in the evening as it does during the day, then it's not providing any offset to the amount of energy capacity you need from traditional sources.

 

[GeneralChang]

It’s really cool to see this. It’d be nice if more large corporations joined the movement.

 

[mejsric]

Breaking: Samsung launches sBetter campaign.

"inspire others to do the same..."

 

[2ms]

What are you talking about? iOS is not a mess just because the new icons aren't universally loved. For goodness sake, it still works the same way.

3 years after Steve left, it's making more money, we've seen a ton of new products all of which are brilliant. Just because your perception of the company isn't the same, it doesn't mean it's a mess.

It takes time for a company as excellent as Apple has been to go downhill completely. iOS 7 is a big step in that direction. A remarkably big one considering most of the original employees still were working there while it was being made.

Feel free to disagree, but I'm astonished at how much lower quality Apple's user experience is now vs 3 years ago. It's still good, but it's gone down a lot considering how short a period of time 3 years is. It took 35 to get to where they were. At the current rate, I give only 1/3 of that with this kind of self-indulgence before they're just another HP/MS/Sony/etc.

 

[r018u]

It takes time for a company as excellent as Apple has been to go downhill completely. iOS 7 is a big step in that direction. A remarkably big one considering most of the original employees still were working there while it was being made.

Feel free to disagree, but I'm astonished at how much lower quality Apple's user experience is now vs 3 years ago. It's still good, but it's gone down a lot considering how short a period of time 3 years is. It took 35 to get to where they were. At the current rate, I give only 1/3 of that with this kind of self-indulgence before they're just another HP/MS/Sony/etc.

...Specifics?

 

[sniffies]

Better, it's a powerful bird.

 

[ActionableMango]

I don't buy it

This is like skynet x10000

This Apple data center is 10,000 times worse than Skynet, an entity that nearly destroyed the whole world in a nuclear holocaust and whose main goal appears to be the complete eradication of human life?

 

[Santabean2000]

Not sure how their glued-everything direction, discouraging a fix; encouraging a replacement, fits into this 'greener' message.

The 'green-est' device is the one never constructed.

At least Apple devices (still in working order) get handed down or sold on, I guess. More so than cheap 'disposable' Windows/Android devices. But still...

As Kyle at iFixit said, "Recycling is the best of the worst options."
Fixing is better than replacing.

 

[afsnyder]

I believe you may be the one living in some alternate reality...

Ermm.. Every year they come out with new iPhones, iPads and MacBooks sometimes iPods. Every other year they tend to do one or two things that branch off their iterative product cycle a little more. A good example would be iOS 7 revamp which was entirely new for Apple. Another would be giving away a good chunk of software. Although, this year the MacBooks saw iterative updates as they have been for a while.

----------

...Specifics?

Exactly. I don't know about him, but I'm more emotionally attached to my phone than I ever was. Sure, the design choices make me want to open up pixelmator and see if I could do something else... but I find myself unlocking and moving around my phone in the most unproductive ways... not because it's better than last year... but because it feels better. I can't explain it well. It's freaky.

 

[pittpanthersfan]

Until halfway through, I thought that I was watching a Terrence Malick film.

 

[Born Again]

This Apple data center is 10,000 times worse than Skynet, an entity that nearly destroyed the whole world in a nuclear holocaust and whose main goal appears to be the complete eradication of human life?

It's pretty rediculous if you think about it

 

[billystlyes]

The Tim Cook era at Apple has officially jumped the shark. This was nothing more than him trying to copy Steve's crazy ones narration. Man, I miss Steve. This company is flat and boring without him.

 

[Apple Corps]

Ermm.. Every year they come out with new iPhones, iPads and MacBooks sometimes iPods. Every other year they tend to do one or two things that branch off their iterative product cycle a little more. A good example would be iOS 7 revamp which was entirely new for Apple. Another would be giving away a good chunk of software. Although, this year the MacBooks saw iterative updates as they have been for a while.[COLOR="#808080

Ermmm - I guess its all in the definition of new. My take, and that of Wall Street and many others, is that Apple has delivered minor or evolutionary updates and has not released any new "game changing" products. The "new MacPro" has some neat features, high cool factor, but is really built around Intel's latest Xeon technology and industry standard ssd, etc. It has been over 4 years since Apple released the last "new" product (iPad January 2010) - that was a game changer.

That is why the stock price has languished for so long, why institutional ownership of AAPL is at a recent time low point, and the growing view is that Apple has changed from a growth stock to a.....well, maybe a value stock.

I guess we will all know soon as 2014 is now about 33% over.

 

[Jakexb]

What American accent is this? I think it spoils the video.

Tim is from Alabama. I actually think he did a great job, though I'm from the South as well.

 

[jonyive4]

"make the tools that inspire others to do the same"
free pass for samsung.

 

[szw-mapple fan]

I think Tim is excellent at narrations... Finally somewhere he can contribute to Apple's marketing.