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Apple Launches 'iAd Producer' Tool

It would be nice if Apple would expand this into a more general HTML5 tool. I think they could do a better job than Adobe if they really wanted.
 
jmull said:
Yea because I won't be happy till every app is just one ad after another.
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+1. This is the AOL of the 21st century. AOL brought Internet access to the masses, and the masses brought viruses, spyware, spam, and ads to the rest of us because "it was so easy to do."
 
Got my hands on it!!! Works really well but what it needs to take over iweb:

HTML Snippets
Ability to LINK to any url
Youtube embeds
able to attach files
able to open a email field from a image or text
RSS feeds
Optimally a blog but you can duplicate pages.
 
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If someone makes an advert with this software, how much does it cost to run the advert?

Or is this software mainly intended for ad agencies?

Pardon me in advance if it's written in there somewhere - I skimmed this article.
 
Flash (talking about the developer tool, not the plugin) has a decade head start here, and they are working hard on HTML5 output, so Apple has a good deal of catching up to do (but the resources to do it). Flash needs some competition, so, good!
 
Morky said:
Flash (talking about the developer tool, not the plugin) has a decade head start here, and they are working hard on HTML5 output, so Apple has a good deal of catching up to do (but the resources to do it). Flash needs some competition, so, good!
Click to expand...

But I think Flash is going in the wrong direction.

The HTML5 export that Adobe demoed does nothing more than make an HTML5 formatted document loaded with png files. I highly doubt Flash can optimally define headings, paragraphs, lists, etc.. You still author with ActionScript which is then translated to JavaScript. I want a visual development tool for working with JavaScript.. Flux is one and I have heard of others to be in the works.
 
lifeinhd said:
"Hopefully?" Why would you ever hope for that? Do you like seeing ads for products you're never going to buy?
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1. It beats ads that quit the app and open safari

2. Doesn't matter HTML5 or not there will be ads so developers can make extra $
 
jmull said:
Yea because I won't be happy till every app is just one ad after another.
Click to expand...

You choose. Free apps with ads, or paid apps.

Now if only Apple would lower their CPM rates from $10 or whatever the insane minimum was.
 
lifeinhd said:
"Hopefully?" Why would you ever hope for that? Do you like seeing ads for products you're never going to buy?
Click to expand...

Sometimes the goal isn't buying. Sometimes it's brand awareness, or to get people buzzing about it. If you're implying you've never been impacted by advertising, well, ignorance is bliss I guess.
 
This is the future!!!

Almost 2 years ago I emailed a few of my favorite Apple news and rumor sites with a very interesting tidbit. In the past I have been lucky enough to surreptitiously receive some choice morsels regarding Apple black ops, and passed them on in a similar manner, sometimes to notorious acclaim. This particular instance was not such an occasion - nobody reported on it or even responded to my submission.

Not entirely unexpected, as what I had to share was regarding a new software package Apple was developing. Hardware rumors are what people want – software is page 2 news at best.

But this particular bit of software was, to me, very interesting. Apple was developing a brand new pro application, for web design and development, that sought to introduce an entirely new paradigm. A WYSIWYG environment, requiring almost no knowledge of coding or programming, but supporting very advanced features, and outputting clean HTML5, CSS3, and JavaScript. A start to finish solution, delivering everything from wire-framing to, for advanced users, debugging and optimization.

Consider the current environment. Even after many generations of evolution and revolution, the choice of technique and arsenal for web design and development is as diverse and contentious as politics or religion. It can take several skill sets and a dozen software applications to create a single website. There is no standard, and the process and mechanics, rather then being as invisible as possible, are exceedingly intrusive.

No software developer has succeeded in creating a tool “that just works”, and provides a comprehensive solution. Many don't even try, either preferring or a complex, technical approach, or believing it is inevitable.

As a designer with experience in web design, and an ability to create Flash, clean HTML and CSS, but no desire or inclination to go beyond this, such a tool would be almost a Holy Grail. I tremble at the possibilities.

Apple, like Ernest and Julio Gallo, sells no wine before its time. The development of this project has been a monumental task, under tight wraps. But finally, we can see a clue that the end, at last is nigh. In typical incremental, test-the-waters fashion, Apple is releasing a beta of sorts, to gauge response and performance. And this watershed event has gone largely unnoticed. I refer to the release of iAd Producer.

This remarkable app is part of Apple's iAd program, available only to registered Apple Developers. It is, quite simply, a WYSIWYG environment for creating iAds.

Please visit http://developer.apple.com/iad/iadproducer/ to learn more, and ponder, for a moment, what you could accomplish with such a tool were it released from its iAd shackles. If it doesn't blow your mind, you, sir or madam, are devoid of all imagination and vision.
 
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