The average consumer doesn't over-think their purchase. Most of the time they will opt for the baseline configuration of the mid-range version. Their biggest & most important decision is the colour. It's that simple.
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Apple Launches New 10.5-Inch iPad Air With A12 Bionic Chip and Apple Pencil Support, Starts at $499
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The average consumer doesn't over-think their purchase. Most of the time they will opt for the baseline configuration of the mid-range version. Their biggest & most important decision is the colour. It's that simple.
The new iPad Air is a truly remarkable device at an unbelievable price.
It's a no brainer upgrade for anyone who hasn't bought into the new iPads Pros.
And for those of us who do own the new iPads Pros, an Air is an excellent secondary device to sit in spare rooms.
It's a no brainer upgrade for anyone who hasn't bought into the new iPads Pros.
And for those of us who do own the new iPads Pros, an Air is an excellent secondary device to sit in spare rooms.
I am not sure why this is so confusing.
- Do you want the most portable lightest iPad? If yes, get the Mini.
- Do you want the most advanced features for specific pro work requirements? If yes, get the Pro
- Are you a regular consumer that is looking for a good reliable tablet with no frills? If yes, get the regular iPad.
- Are you a consumer that wants better performance, more base storage, and a larger laminated display? If yes, get the iPad Air
Glad we're going back to a nice iPad that's $500
So at least no new aspect ratios or screen sizes (so much for the 10.2" rumours), but it does leave the 11" pro as a bit of an oddity, which wouldn't matter except for the slow app updates.
The 11" pro isn't an oddity when consider it has FaceID. It gets rid of the bezels to a larger extent. For folks who are primarily going to use it as a drawing/sketching slate the 12" model probably makes sense for most. The 11" makes sense for folks who are probably more so in the classic iPad utilization zone and need a more convenient size. (can use the A12X 'horsepower" , but not drawing 80+% of the time. )
Folks who might need TouchID and not bleeding edge "horsepower", the new iPad Air will work just fine at a better price point (than the old 10.5 "Pro").
Apple is looking for a broad range of folks with the iPad so " 3 screen sizes fits all " isn't a match.
This is a bit backwards from the 10.5/10.2 rumors. the demotion of the 10.5 was suppose to come later. This order makes more sense if Apple has a glut of A12 chip to use up. Apple could move the 9.7 up to 10.2 by shrinking the bezels a bit but if it is still serve as the low cost entry point that 10.2 screen would need to be just about as inexpensive at the extremely mature 9.7 screen is now. That probably needs to take some more time . Perhaps also ramped volume of the 10.5 screens if going to shift down to same laminated screen with a slightly bigger bezel to trip cost a bit. I don't think 10.2 is short term thing but perhaps next year or so. Probably depends on how well these new iPad Airs track and if the price pressure on the regular iPad model remains very intense (e.g., continues to loose ground against Chromebooks and others in edu. )
Seems like a solid update, though the iPad line is becoming a bit confusing for the average consumer who doesn’t follow this stuff.
Still, I sadly wanted an A12 iPod touch.
Buy an iPhone XR and put it in airplane mode and then enable wifi.
I wonder if the dimensions are exactly the same than with the iPad Pro 10.5? At least i just found out that one of the accessory covers for this new model (leather smart cover blue) has a product code MRFJ2ZM/A which comes out from google as "APPLE LEATHER SMART COVER FOR 10.5 INCH IPAD PRO" so the covers should be interchangeable at least.
Steve was around when Apple released the MacBook Pro, Mac Pro, MacBook Air, iPod nano, iPad shuffle and various other products I can't be bothered to list.
You have to be a complete imbecile to be confused by the iPad lineup which is:
iPad Pro
iPad Air
iPad
iPad Mini
Nearly 100% of consumers won't be losing sleep over it and those that are unsure what to buy in store can ask sales reps for guidance.
Yep. Serious dick move by Apple.
I would guess what he means is that they've kept the 9.7" iPad alongside the new Air rather than replacing it. Though the two models have clearly got different roles in the lineup so I don't know that it's all that confusing (just follow the pricing tiers, the more you pay the more you get). But maybe it would have been neater to roll in the iPad mini under the 'Air' branding as the 7.9" version of the iPad Air (as they are functionally identical in two different sizes, like the pros).
Waiting for confirmation of 4gb ram and then I’m likely buying this one. Wish it still had promotion display but I get why it doesn’t and that’s ok.
I guess I see the complaints as to why people are complaining about the design - Apple has kind of taken the General Motors route here and just dug through the parts bin and slapped a different badge on it. I still don't think it's a bad product though.
It'll have the amount of RAM Apple determines it needs to function perfectly. There's no need to wait.
If they had stuck it in the new iPad Pro enclosure (for example) then people would be whining the new Air is prone to bending. There's always something to complain about. Bottom line is these new iPads are both insanely affordable and powerful.
Definitely not bad on price and right there with you on waiting.
I’ll definitely wait and see on the “white spot”
as I may pick one up during Apple’s Black Friday sale as my home machine. Also no touch disease please.
Rethinking mom’s 2018 swap, as she’ll flip her lid if I replace both our iPads at the same time. I can always trade hers in at a later date.
Good!
Now we have:
- The iPad;
- The iPad mini (inexplicably more expensive than the iPad)
- The iPad Air (a name no one missed and which has zero significance in the iPad line)
- The iPad Pro
They should fire their entire product naming department on the spot. How can "Air" mean one thing in the laptop line (i.e. base) and something else entirely in the iPad line (mainstream model)?
If my mom walked into an Apple Store today she would probably not understand the difference between an iPad (no name) and an iPad "Air".
This is looking ever more like the Macintosh Performa line (what is the difference between a Macintosh Performa 6410 and a Macintosh Performa 6420?). And it's 100% Tim's fault. What the ****
Now we have:
- The iPad;
- The iPad mini (inexplicably more expensive than the iPad)
- The iPad Air (a name no one missed and which has zero significance in the iPad line)
- The iPad Pro
They should fire their entire product naming department on the spot. How can "Air" mean one thing in the laptop line (i.e. base) and something else entirely in the iPad line (mainstream model)?
If my mom walked into an Apple Store today she would probably not understand the difference between an iPad (no name) and an iPad "Air".
This is looking ever more like the Macintosh Performa line (what is the difference between a Macintosh Performa 6410 and a Macintosh Performa 6420?). And it's 100% Tim's fault. What the ****
You're talking about the perception of FPS for videos, not scrolling content.