Sure, it's not hard to follow if you're already familiar with all these products and their features / shortcomings.
But do you think an average person can tell you which of these supports the Apple Pencil 2? Or why the iPad mini is more expensive / better than the iPad despite being smaller?
This is what we mean by confusion. It's good to see Apple refresh the iPad mini and keep the same price (a rarity nowadays), but Apple's iPad and MacBook lineups have both been getting increasingly fragmented.
I think we're underestimating the quintessential "average user", but you're totally on point.
E.g. if you want to have two iPads in your household, a "regular" and a "Pro", you simply cannot have interchangeable pencils and peripherals. This is incredulously against the seamless ecosystem mentality Apple has been building for years, which had started to unravel when they started shipping phones that charge with USB-A and laptops that only feature USB-C.
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The direction seems pretty clear to me. Rather than have a single tier of devices, they have 2... a basic tier and a pro tier. Those who want a basic tier are not "insulted" by the non-Pro models. Those who want a pro tier with a distinction have the Pro models...which are very unique and will never be mistaken for the base models.
Seems to me the only ones who are "insulted" are the ones who want an iPad Pro at a base iPad price.
What I find insulting is that the two tiers have mutually exclusive peripherals and adaptor sets. Completely mercantilistic and user unfriendly.