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Apple Launches New 16GB iPod Touch for $199, Drops 32/64GB Models to $249/$299

Woo!!! Suprise touch.

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Woo!!! Suprise touch.

This is how you know their profit margins are so high in their phones. They can afford to sell basically an iPhone without a cell module for $200. They probabally make like $100-150 per iPod touch and like $400-500 per iPhone.
 
Azzin said:
That's actually quite a bold and interesting comment.

A nice change from the hysteria that seems to have settled in here of late.
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It's actually not that controversial, and I've been thinking the exact same thing, only the other way around (the bigger one is the Touch - or iPad Nano or whatever it will be called).
 
My question is this, will it support OpenGL ES 3.0? If so, I will buy it.

Dunno if this has been answered or not, but a google search didn't turn up any conclusive results (that or I didn't look hard enough).

Shogun.
 
64 GB is tempting just use as an iPod with smartphone features. What's the processor though? If it had an A7 it would be a no brainer.
 
ratigator said:
"oh em gee, Apple is just re-releasing old junk and calling it new!" :rolleyes:
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Er no. They releasing a low end version because the component parts are cheap enough now. Still nothing remotely competes with an iPod for the price. Nothing.

(Rollseyes so far back I can see my own brain smiley face)

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xmichaelp said:
64 GB is tempting just use as an iPod with smartphone features. What's the processor though? If it had an A7 it would be a no brainer.
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A5. It says on the site. Not great. Not awful for the money.

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macduke said:
Or I could just use my phone which is almost always in my pocket. That will also keep kids from jacking with it, and in iOS 8 I can tell Siri to control it.

--

So no iPod Touch updates this autumn, or are they trying to sell off the rest of their stock? The problem I have with the iPod Touch hardware is that it uses the A5, which came out in 2011. Why does that matter, you ask? Because game developers are still very likely to support it, which means that many will focus on lowest common denominator hardware and not push iOS game graphics to the limit. In some games you can just dial back the effects but certain types of games, like larger open-world games, just aren't possible with less memory. And some developers leave out more complex physics engines altogether because having it on one device and not on another can affect game play.
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Erm. Will still have a key code? to stop the kids messing with it. Also mounted at light switch level that they can't turn on until what 7-8 years old even?

Do agree with the second paragraph - I think the next iPod will be an A7. and be ultra thin. And in tune with the whole game - connected home stuff that is coming.
 
lewisd25 said:
I think this will be the iPod Touch's last hurrah. This is a dead product line.
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I don't think so. They're totally good for parents letting the kids have an ipod touch for games, playing with the camera etc, that don't want to buy them an iphone! Or a dedicated itunes library for the car.
 
This is great news. I just bought a refurbished iPod touch last week for $299 and now the new ones are the same price as the refurb. Oh joy.
 
I can hardly blame Apple, iPod is a dying product. Not much more they can do. At least they are bringing down prices for the people who do want an iPod.
 
I've noticed that the products they make slightly better and introduced a lower price on everyday aren't as mainstream as other products. The majority of people who use these I'm assuming don't care or don't know about the specs enough to complain about these slight increases. They just work in their eyes, and now they work for less.
 
I'm betting greed will prevail when it comes to the iPhone. $100 price increments today is so damned evil it goes beyond being unethical.
 
Considering the new pricing for the iPod Touch, what I would really like to see happen to the iPhone price point for this holiday season is:

8GB iPhone 5c - $0
16GB iPhone 5s - $99
4.7in. iPhone 6 - $199/$249/$299
5.5in. iPhone 6 - $299/$349/$399
 
Aw, they got rid of the silver and black iPod. I wish they would go back to silver and black for iDevices. I'm not a big fan of the anodized space gray.
 
lewisd25 said:
I think this will be the iPod Touch's last hurrah. This is a dead product line.
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I don't think so. I think the "getting rid of old stock" theory makes more sense.
The picture that comes with the Apple Press Release, IMHO, shows the future of iPod Touch. It shows an action video game. The target demo for future iPod Touches may be the kids that, a few years ago, would have been given PSPs or DSs. They may WANT a phone, but a phone is vastly more expensive when you include the plan cost.

The A5 is a strange choice given this hypothesis, which again makes me think clearing out stock. If you were to pursue the video game market, the obvious choice for the next gen Touch (to launch in Sept or Oct or so) would be something like the iPhone 5C body (i.e. nice plastic rather than metal), an A7 chip, and a 4.7" screen (and perhaps a $300 starting point price). These guys will stick around for a while as the fallback choice for families that can't afford the next gen version, and aren't willing to stoop to an Android tablet as a gaming solution.
 
I'd skip this iPod Touch for a couple of reasons, the biggest one being that it doesn't have the 64 bit A7 CPU. Without the A7, Apple will surely kill iOS support for it as soon as possible, just like they killed it for the 4th Gen iPod Touch (A5 dual core) -- no iOS 7, and only a crippled version of iOS 6. Apple wouldn't host Siri on the 4th Gen, but Apple did revise iOS 6 to include support for purchasing or renting more junk.

When it comes to getting more revenue from the iTunes Store, Apple leaves no bug unfixed nor feature unimplemented. But you won't see Apple do anything to keep you happy with your two year old iGadget if there's money to be made by selling you a new one.

"Apple takes a holistic view of materials management and waste minimization." Yeah, right. The cumulative mass of discarded iGadgets purposely made obsolescent could be measured in megatons by now.

I can run a fully up-to-date C++ development tool chain on a Mac which Apple abandoned more than a decade ago. But that's because I've loaded Debian Linux and get free software upgrades every week, the same upgrades handed out to those with brand new hardware. Even sadder, the poor fools stuck with Microsoft Vista on ancient hardware are still getting official support.

When the company name was changed from "Apple Computer, Inc." to just "Apple, Inc.", that was only the first revision. Soon it will be the more honest "Apple Fashion, Inc."
 
MH01 said:
So apple should keep a product line running cause someone is using their devices as barcode scanners.... And god forbid that android capture this market?? I doubt apple will battle this one out...
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someone? as in almost every company that goes to trade shows and takes orders?

Every retail store would want want this. How do i know this? we sell to these people.


forget the fortune 500 companies and corporations of course they will. but family owned/small businesses all want this as well.

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dontwalkhand said:
Trust me businesses can afford a $700 iPhone for this, considering a Motorola MC9090 that Walmart uses cost about $1,500 a piece, and almost every associate carries one. That isn't an issue. Lowe's seem to be doing fine with iPhones, albeit, No SIM unless you're a manager.

The Apple store uses iPhones with no SIM as well

However iPod obviously would lower the cost dramatically from these devices.
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True, but I'm not talking about these huge franchises.

I'm talking about smaller/medium sized businesses, its not only the big companies that want it, everybody wants it because it just makes life easier.
 
DTphonehome said:
Hopefully this sets a precedent whereby storage doubling is $50, and not $100 (which is obscene, frankly).
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This sets a new precedent for iPad pricing... something we can all look forward to in September. Will make a huge difference: $399, $499, $599, $699 we can hopefully see US pricing $399, $449, $499, $549. That's a big competitive advantage compared to now. Would be even better if the $399 went down to $349 with follow on decreases. $200 off a mini Retina iPad would certainly spur sales on and partly stem the flow to Android tablets. With Microsoft making Win8.1 free to small tablets, Apple need to do something drastic to counter.

This will also put pressure on Mac pricing too for memory step ups. We already know Apple is trying to lower Mac pricing from recent announcements. The Mac mini needs a cheaper sibling in the range.

This price change has probably been overdue for 18 months at least. Let's hope the new pricing doesn't hold for 4 more years this time around...
 
wbeasley said:
This sets a new precedent for iPad pricing... something we can all look forward to in September. Will make a huge difference: $399, $499, $599, $699 we can hopefully see US pricing $399, $449, $499, $549. That's a big competitive advantage compared to now. Would be even better if the $399 went down to $349 with follow on decreases. $200 off a mini Retina iPad would certainly spur sales on and partly stem the flow to Android tablets. With Microsoft making Win8.1 free to small tablets, Apple need to do something drastic to counter.

This will also put pressure on Mac pricing too for memory step ups. We already know Apple is trying to lower Mac pricing from recent announcements. The Mac mini needs a cheaper sibling in the range.

This price change has probably been overdue for 18 months at least. Let's hope the new pricing doesn't hold for 4 more years this time around...
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With the competition rising with SSD's, things will start to move. Best Tech news in a long time.
 
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