Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial

[crackbookpro]

Even though they have had many holiday ads similar to this in the past, this ad still derives from their ads in the early fall campaigning about "Designed in California".

It's that this ad, just really hits home to you/us & our emotions because it involves family and the holidays.

A lot of people were knocking the ads in the Fall... and this is still the same campaign even though it doesn't state "Designed in California." The ad still campaigns all these ads have campaigned for - to show how useful an Apple product is in everyday life... whether it be in a classroom, on a train, or during the holidays around family.

Apple enriches the lives of many...

(Touché Apple Marketing.)

 

[Yogomi]

Wow. I came back to this thread and was totally shocked how upset people are over this commercial. It's as if it's the ONLY Christmas commercial running during the holiday season; for EVERY brand. NO ONE ELSE has Christmas commercials running, right?

-Y.

 

[sjinsjca]

I think the ad's brilliant.

It tells a story. It's well-mounted and convincingly acted. It's just controversial enough that people are writing op-eds and blog posts about it, amplifying its reach.

And it has a message... one that isn't just "buy our stuff" but "think twice about your assumptions, good will towards men, even teenagers, y'know, mm'kay?"... all within a family-focused theme that captures the Christmas spirit better than most.

By comparison, where I live there's some ad running in heavy rotation featuring a bunch of studly guys in boxer shorts and Santa hats standing in a line, sort of half-squatting with their legs splayed. They wiggle their pelvises in time with some chiming holiday music. Clearly their junk is acting like holiday bells.

Other commercials are basically exhortations to buy, buy, buy.

Maybe Apple's ad loses points for heartwarming schmaltz, but I like it, especially as a break from the incessant others that pollute the airwaves.

The Budweiser horses are the only holiday ads I'd rather watch, frankly.

 

[Rogifan]

Re above comments I'm not going to make any more statements re religion in the thread as I agree that this is not the right place for such a discussion.

Talking purely about the advert in question I still think it's probably one of the worst ads Apple has ever made. Sentimental bollocks. It's almost as bad as the one with people on a tube train and some guy spouting off another load of bollocks about how it makes you feel.

In contrast the current ad where the iPad Air is hidden behind a pencil and finally revealed at the end is one of the better Apple ads I've seen.

Well it seems you would be in the minority. Over 22K likes on YouTube.

 

[69650]

Well it seems you would be in the minority. Over 22K likes on YouTube.

And nearly 2,000 dislikes so far so looks like I'm not the only one.

 

[brad.c]

From the way the kid is holding his phone through most of the ad, there should be way more vertical video in the film.

</christmas ruined>

 

[vjpulp]

Maybe he was filming everything in panorama mode.

I actually like the ad a lot. But then again – if I had to chose between a teenager who decorates the tree with me or a teenager who films me while I'm doing it alone, I still would choose him to do it with me.

But that's just me.

 

[dpavid]

From the way the kid is holding his phone through most of the ad, there should be way more vertical video in the film.

</christmas ruined>

I was thinking the same thing. Too bad they didn't really film the actual shots used in the commercial with the same iPhone the kid was holding.

 

[luckydcxx]

Cat Power - Have Yourself A Merry Little Christmas.

The song is available to download on iTunes for 69 cents.

 

[deluxeshredder]

Great ad, I like it.

I do find it interesting, though, that the whole ad focused around Christmas (the song, the Christmas tree, etc.) but at the end they went the the more all-inclusive Happy Holidays.

In Russia, New Year is celebrated like Christmas and instead of Christmas.

 

[MacTCE]

Overall it's a well made ad with some creativity behind it.

 

[apolloa]

I feel absolutely no emotional connection what so ever to this ad, it is just a very very meh rubbish advert, now THIS is a Christmas advert:

http://www.youtube.com/watch?v=XqWig2WARb0

 

[Renzatic]

That was pretty good.

But since we're on the internet, and everyone takes everything seriously without an ounce of a sense of humor, I'm gonna add that badgers are incredibly violent animals, and wouldn't act that way in that situation. Nor would a bear and a hare be friends, not without being socially ostracized by their peers.

 

[numlock]

meant to post in this thread some days ago.

thought it was sappy and bad. similar level as the google one on the ocean freighter.

i just read a ken segall quote on df and just like with movies and every other medium being sappy and showing people crying dosent equal being heartfelt and genuinely touching.

maybe im just a cynic i dont remember the last apple ad that to me felt like an apple ad and not jony ive style ie condescending and pompous like the affleck one or the celeb series.

wasnt there a scene in dumb and dumber where either lloyd or harry are crying over the telephone commercial?

 

[teknikal90]

It's really heartwarming to watch these "people" slash tv commercial stand-ins focusing on their iPhones instead of each other. Is this an inadvertent parody?

Pathetic. The Apple-led new world is loathsome. "It's just like life, i'dnt it?"

you're an idiot and obviously didnt get the whole point of the ad