Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Dec 16, 2013.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple today released a new television ad for the holidays, featuring the company's flagship iPhone 5s capturing and sharing holiday memories in the form of a video shared over Apple's AirPlay.

    The song "Have Yourself A Merry Little Christmas" plays in the background as the iPhone 5s is used to capture video of a family engaging in holiday activities like decorating Christmas cookies, participating in a snowball fight, and decorating a Christmas tree. Later in the commercial, the video footage is played back to the family over AirPlay. "Happy Holidays" is displayed at the end of the video.


    Article Link: Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial
     
  2. v0lume4 macrumors 68000

    v0lume4

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    MY FAVORITE TIME OF THE YEAR.

    In before the crowd--Merry Christmas everyone! :)
     
  3. sazivad, Dec 16, 2013
    Last edited: Dec 17, 2013

    sazivad macrumors 6502

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    Great ad, I like it.

    I do find it interesting, though, that the whole ad focused around Christmas (the song, the Christmas tree, etc.) but at the end they went the the more all-inclusive Happy Holidays.
     
  4. SkydiveGuy macrumors regular

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    #4
    feels

    I thought I was watching a Hallmark ad.
     
  5. tbrand7 macrumors 6502

    tbrand7

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    I like it. I love Apple's commercials lately. It shows how their products are truly enriching peoples lives. While all their competitors (Samsung, Amazon, Microsoft, etc) commercials have been about bashing Apple's products instead of focusing on their own. I'm glad Apple is above those childish games :apple:
     
  6. kwiiboy macrumors member

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    #6
    Wait a minute, is the guy in the very beginning using a Slate iPhone 5 and not a Space Grey one?!
     
  7. phil83 macrumors regular

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    #7
    Just saw that on NBC in between The Voice. At first I thought it was a Subaru commercial then realized it was an Apple commercial. Almost made me a little teary eyed!

    Dam you, marketing people!
     
  8. kockgunner macrumors 68000

    kockgunner

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    #8
    Maybe they did that to balance it put for both sides. I didn't know where the ad was headed but it turned out great :)
     
  9. HenryDJP macrumors 603

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    #9
    I love this ad. Very heartwarming, very Apple-ish and very much capturing how real people interact with others with their iPhone, especially during the holidays. :)
     
  10. imanidiot Suspended

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    #10
    It's really heartwarming to watch these "people" slash tv commercial stand-ins focusing on their iPhones instead of each other. Is this an inadvertent parody?

    Pathetic. The Apple-led new world is loathsome. "It's just like life, i'dnt it?"
     
  11. HenryDJP macrumors 603

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    If you have nothing good to say then......:p
     
  12. imanidiot Suspended

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    #12
    Mind the cameras? Pardon me while I fixate on my iPhone while life is going by? The snow is screwing-up my screen?
     
  13. Rogifan macrumors Core

    Rogifan

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    #13
    Saw this on the Voice tonight. Nice. Take note Microsoft.

    ----------

    That's the United States for you. :rolleyes:
     
  14. mejsric macrumors 6502a

    mejsric

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    ♥♥♥♥♥
     
  15. newyorksole macrumors 68040

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    #15
    Really tugs at the heartstrings.

    It's funny how these very heartwarming commercial are just using paid actors.
     
  16. dandy1117 macrumors newbie

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    #16
    I never understand why some in the "war on Christmas" crowd object to the "Happy Holidays" as anything more than an accurate description of the season. Even most Christian Americans celebrate multiple holiday during the season, including Thanksgiving, Christmas, and New Year's Eve and Day! Then, of course, the term Happy Holidays is more inclusive of the holidays celebrated by many other Americans during this holiday. "Happy Holidays" is not a demonstration of "politically correct" cowardice but, rather, is just a more accurate salutation.

    Geez, happy holidays! :)
     
  17. sazivad macrumors 6502

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    All of the times when people started whipping out their phones were times when they weren't interacting with each other anyway, just sort of lazing around.

    There were plenty of times in the ad when not only did people interact with one another (e.g. the sledding scene, etc.), but did so with the aid of technology (e.g. the AirPlay'd iPhone home movie).
     
  18. macs4nw macrumors 601

    macs4nw

    #18
    Congratulations! They actually played a CHRISTMAS song, with the lyrics clearly heard. "Have yourself a merry little Christmas".

    To APPLE: We wish you a Merry Christmas, we wish you a Merry Christmas, we wish you a Merry Christmas, and a Happy New Year!….. Good tidings we bring…..
     
  19. sazivad macrumors 6502

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    #19
    Did I come off as objecting to "Happy Holidays"? If so, I'm sorry, as that was not my intention.

    I was just expressing my slight amusement at an ad quite clearly focusing almost exclusively on Christmas saying "Happy Holidays" at the end.
    Thanks, you too :)
     
  20. yg17 macrumors G5

    yg17

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    #20
    Happy Holidays!
     
  21. doasis23 macrumors regular

    doasis23

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    #21
    You obviously didnt understand the commercial. It appears that the teen is ignoring the family the entire time playing on his phone. In actuality he is recording a video for his family to show how much he cares about them. Stop being so cynical.
     
  22. mistertomlinson macrumors 6502

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  23. macs4nw macrumors 601

    macs4nw

    #23
    And to you as well!
     
  24. yg17 macrumors G5

    yg17

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    #24
    lol :p

    I'm just curious why you're congratulating them for playing a Christmas song....
     
  25. aristobrat macrumors G5

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    #25
    That's what I thought, too. If the kid wasn't paying attention, no way he could have put this together.
     

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239 December 16, 2013