Apple Launches New 'Why You'll Love an iPhone' Web Campaign

Discussion in ' News Discussion' started by MacRumors, Mar 16, 2013.

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  1. terraphantm macrumors 68040

    Jun 27, 2009
    or it was March 12th when they put that render together.
  2. natd1993 macrumors regular


    Jul 6, 2011
  3. ChazUK macrumors 603


    Feb 3, 2008
    Essex (UK)
    I'd rather have a phone that didn't break but I guess I'll be visiting those lovely Geniuses at the thurrock Lakeside store to replace my 5 month old iPhone 4 with a faulty power button!

    Yay is me! :cool:
  4. virginblue4 macrumors 68000


    Apr 15, 2012
    United Kingdom
    The iPhone 5 was announced Wednesday 12th September 2012. That's what the 12 means on the photo.
  5. fontman macrumors member


    Jan 13, 2009
    Costa mesa
    Really - Stupid

    Come Apple . pull your head out .
  6. machestnut macrumors member


    Aug 2, 2009
  7. roow110 macrumors regular

    Jul 1, 2011
    Home button poorly photoshopped on... rotated a bit... bothersome

    Attached Files:

    • a6.jpg
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      161.7 KB
  8. Northgrove macrumors 65816

    Aug 3, 2010
    Amazing Samsung Galaxy 4 coincidence... :p

    It's a bit silly that they use their Retina trademark to say that others don't have it. :p Technically correct, but not perception-wise. In that area, Retina displays aren't even in the lead anymore.

    Anyway, enough of this marketing/competition crap.

    I'm happy with my iPhone 5. I don't find myself wanting much else and even to this day, it feels impossibly light for the kind of non-plastic construction. I take care of it and it hasn't been scratched much. It's really some unique, mad engineering. It's just such a shame that it was accompanied with the lackluster iOS 6. Here's hoping for iOS 7. If it's a hit, it'll take the iPhone to new heights. I don't really think Apple has that much to worry about hardware-wise, but there is so much to win on a completely mind-blowing iOS 7 presentation. Please, please...
  9. Moshe1010 macrumors 6502a

    Jun 27, 2010
    I can think far more reasons why people DON'T like their iPhones, then why they do.
  10. winston1236 macrumors 68000

    Dec 13, 2010
    5 = 5s so who cares...
  11. irDigital0l Guest

    Dec 7, 2010
    Its all about iOS 7.

    Literally. Same joke as iOS 6 or iOS redefined?
  12. rdlink macrumors 68040


    Nov 10, 2007
    Out of the Reach of the FBI
    Would you care to share?

    I've owned 6 Android devices, and I've either sold or returned them all. The Nexus 7 was the best of all, but it was still a poor imitation of the iPad.
  13. ThatsMeRight macrumors 68020

    Sep 12, 2009
    That would be too logical. Why? 5 equals 3+2.

    What equals 3+2? Exactly. 4 + 1.

    What does the 4 stand for? Exactly. 4G.
    What does the 1 stand for? Next-gen.

    4 + 1 = 5.
    4G + 1 = 5G.

    5G internet is coming. The internet has just confirmed this. And you know, everything on the internet is true.
  14. zin macrumors 6502

    May 5, 2010
    United Kingdom
    Do Apple normally "re-launch" products mid-way during a release cycle? Looks like they're beginning to feel the pinch of some real competition.
  15. miniroll32 macrumors 65816


    Mar 28, 2010
    Under the 'Every detail has been considered banner', it says "And it’s made with a level of precision you’d expect from a finely crafted watch"

    Soon to be updated with:

    "And it’s made with a level of precision you’d expect from a finely crafted Apple iWatch"
  16. nick_elt macrumors 68000


    Oct 28, 2011
    thats just embarrassing.


    or 2012, the end of Apple?

  17. bondr006, Mar 16, 2013
    Last edited: Mar 16, 2013

    bondr006 macrumors member


    Jun 8, 2010
    Cary, NC
    I know I love mine. It does everything I need and has never left me wanting. Samsung and all the other Android offerings aren't even a consideration, let alone a temptation. Keep em....I couldn't be happier with my iPhone.
  18. Chortos-2 macrumors newbie


    Sep 28, 2008
    Rīga, Latvia
    Exactly what I’ve been experiencing as a first-gen iPod touch owner for a couple of years now.
  19. JohnMantooth macrumors member

    Dec 19, 2011
    New York, NY
    This is a rather defensive marketing tactic, and makes Apple out to be a company resting on its laurels. The iPhone should be so much greater than the competition that it sells itself. This is not a good stance for Apple to take.
  20. daneoni, Mar 16, 2013
    Last edited: Mar 16, 2013

    daneoni macrumors G4


    Mar 24, 2006
    They're just transplanting their "Why you'll love a Mac" campaign on to the iPhone. Nothing new here.

    The former yielded positive results for them anyway.
  21. Blakjack, Mar 16, 2013
    Last edited: Mar 16, 2013

    Blakjack macrumors 68000


    Jun 23, 2009
    I pray to God Ramping up advertising isn't the best Apple can do for iphone over the next few months. Even though the new SSG4 is kind of gimmicky, its a real threat. And as much as I want to degrade a 5" phone, it sure is toying with my curiosity. And let's not forget about that phone that won't get all the pub but is probably better than the SSG4...... Xperia Z. Apple should really bypass the whole "S" thing this go around and come with the heat. I would go as far as not even calling it an "S" because we have gotten accustomed to "S" meaning minor revamp.

    Slowly but surely, the iPhone is losing its superior appeal. I don't know about the brand, but the phone itself has become somewhat of a loser lately. Apple sold as many phones as they did the last quarter because its surviving off of its greatness before the 5. That won't last forever. The flood gates will open soon if Apple can't deliver and people will begin to leave in big numbers, all at once. It's easy to plug a water leak, but when the water begins to pour, it's too difficult to stop. Apple should take control RIGHT NOW. No sense toying with it.

    The crazy thing about it is, apple doesn't even really have to innovate. All they have to do is build a phone with a 4.5" screen and make it happen with iOS7. People will go crazy over the iPhone again.

    I'm sure they want to give us another "S" phone and wow us with the iP6, but can The iPhone survive another year as second best?

    Apple really needs to show us that the death of Steve Jobs doesn't mean a slow dying death for iOS.
  22. yargk macrumors member

    Feb 27, 2009
    I had a 3S, then a 4, now a 4 again, but a Nexus 4.

    I really like this Nexus thing, just seems lightyears beyond the iphone at this point (integration with everything, etc, ease of use while having more options, etc).

    I'll keep buying mbps though. :apple:
  23. TC03 macrumors 65816

    Aug 17, 2008
    Agreed. Imagine a large iPhone with iPad mini/iPod Touch-like design. It would completely crush the competition.
  24. crisss1205 macrumors 6502a


    Oct 7, 2008
    Well there is a difference, your iPod touch is is 6 years old now and the software is not supported. My Nexus 7 is 3 months old and has a newer version of Android than every other OEM smartphone out there right now.
  25. JoeyCloverfield macrumors regular

    Sep 16, 2012
    That's because some people tend to notice only the negative while the positive is simply taken for granted.
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