I've seen the webpage, and I am even more worried about Apple than I was before. I am worried about the direction it is taking.
I have just come out of an electronics store. I played a little bit with the laptops which were on display, and none of them matched the retina MacBook Pro. It is an amazing piece of hardware, perfectly crafted like a jewel, unlike any other of those ugly, crappy, plastic-feeling, Windows laptops which were at display. The retina MacBook Pro exudes "Steve Jobs" all over it. Looks like a product that Steve Jobs would have approved, and he probably did before he passed away.
But now, what will be of the future? The iPhone 5 looks great, indeed. But the Samsung Galaxy S3 also looked great, and the S4 seems to be even better. I don't know if it will turn out to be any better or worse than the iPhone 5, but it does not matter.
This iPhone ad is particularly embarrassing.
"Only iPhone has a retina display"? What is that supposed to mean? The "retina display" is a trademark, and of course only Apple products have it, because Apple is legally entitled to have exclusivity over it. But high resolution displays, with very high pixel densities, are not exclusivity for Apple. Actually, the S4 will have a much higher resolution and pixel density than the iPhone 5. Will Apple really play this game? It has nothing to do with features, or design, or beauty. It has to do with intellectual property rights. And it is just disgusting.
Then you have other features which are not exclusive to the iPhone either. "The world's most popular camera"? What is that supposed to mean? How does it make it better than the 13 megapixel camera of the S4 (which is of course less popular, given that the product has not even been released yet)?
And then "only iPhone has Siri"? Of course, another marketing term, and a character created by Apple. Which is still beta, by the way.
The ad is just a disgusting attack on Android smartphones, especially the just-announced Galaxy S4. The S4 has features the iPhone 5 does not have. It may lack the great integration and user experience, but Samsung has delivered something really neat, with those eye and movement tracking software, and the 1080p screen. And I sincerely wished Apple had not done that. If Apple really felt the iPhone 5 was superior, it would have never done this ad.
Just make a groundbreaking, incredible, iPhone 6, and put everybody else to shame. But will it make it? Or will Apple become Microsoft and/or IBM, and Samsung become the new Apple?