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I'm really loving this ad campaign, actually! The white iPhone 5 looks great on the homepage for a change.
 
Wait... "Only iPhone has the Retina Display", yet the Galaxy S4 and HTC One's 1080p displays are much sharper than the iPhone 5 display.

False actually. Greater ppi does not mean a sharper display. Color saturation is the biggest reason Apple's displays are better. They do extensive calibration.
 
I'd rather have a phone that didn't break but I guess I'll be visiting those lovely Geniuses at the thurrock Lakeside store to replace my 5 month old iPhone 4 with a faulty power button!

Yay is me! :cool:
Better than what my friend got from his Nexus 4; the back glass cracked by itself without even dropping it and when he took it back to the store they told me he had to call Google because they couldn't help him. At least when I've broken my cable 8 months after I bought my iPhone they exchanged it for a new one at the Apple Store. I've heard similar stories from other people with faulty buttons or cracked screens on their iPhones.
 
False actually. Greater ppi does not mean a sharper display. Color saturation is the biggest reason Apple's displays are better. They do extensive calibration.

Of course a higher PPI equals a sharper display, what are you on about? I'd really love to see 450+PPI on the next iDevices.
 
I love this "And because Apple makes both the hardware and the software, iOS features are designed to work perfectly with iPhone features like the Retina display, gyro, and accelerometer."

Will they be editing that when Google releases its own phone? lol
 
Is the white iPhone 5 being also endorsed by apple as better to the black one?
 
Agreed.

"Maybe it's that it lets you do so many things" right after "What makes an iPhone unlike anything else"

First I think they meant to say "unlike any other phone"

Second - it's just bad copywriting. The second sentence is better. But really - having a phone that does so many things isn't "unlike" any other phone.

I would have rewritten it to read

"What makes an iPhone unlike any other phone? iPhone owners say it's because it lets you do so many things so easily. They love that."

Or something similar.

Great edits. "They love that" sounds fresh and real.
 
Apple's advertising is also minimal but packs a ******** wallop. I to have the iPhone 5 and it is freaking awesome!!!!!!!!!!!
 
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Of course a higher PPI equals a sharper display, what are you on about? I'd really love to see 450+PPI on the next iDevices.

To a point. If you have ever looked at any other smartphone screen you'll notice they look cartoonish. That's terrible color saturation. The colors on the iPhone 5 and iPad 3 and 4 are 99% accurate. No other screen comes close.

PPI is like the megapixel craze for cameras. It matter to a point.
 
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This is a rather defensive marketing tactic, and makes Apple out to be a company resting on its laurels. The iPhone should be so much greater than the competition that it sells itself. This is not a good stance for Apple to take.

One could say the same about Samsung in the fact that they are spending more than any other company on advertising. In fact, they have done the same thing. So doesn't look like desperation at all. If anything, this is good for any company to do if it generates sales.
 
Do Apple normally "re-launch" products mid-way during a release cycle? Looks like they're beginning to feel the pinch of some real competition.

Since the first iPhone they've always announced them in June, and released them in July. However since the 4S they decided to move to the release date to October. I personally like the summer release dates better. :cool:
 
Amazing Samsung Galaxy 4 coincidence... :p

It's a bit silly that they use their Retina trademark to say that others don't have it. :p Technically correct, but not perception-wise. In that area, Retina displays aren't even in the lead anymore.

Anyway, enough of this marketing/competition crap.

I'm happy with my iPhone 5. I don't find myself wanting much else and even to this day, it feels impossibly light for the kind of non-plastic construction. I take care of it and it hasn't been scratched much. It's really some unique, mad engineering. It's just such a shame that it was accompanied with the lackluster iOS 6. Here's hoping for iOS 7. If it's a hit, it'll take the iPhone to new heights. I don't really think Apple has that much to worry about hardware-wise, but there is so much to win on a completely mind-blowing iOS 7 presentation. Please, please...

For me the biggest problem is the battery life.

The battery life suck. I barely get through a day, and many times I have to recharge in the evening.

I know it's a software bug (**) but Apple makes both hardware and software, so no excuses. I cringe every time I see somebody in Starbucks with an iPhone wall adapter and their phone plugged in - an increasingly common sight.

That should never, ever be necessary with an iPhone.

(**) IT's a software bug because according to my usage stats on my phone, I am using the phone 5 to 6 hours a day. Which is of course a joke, I have a job, things to do, etc, I am not sitting in front of my phone for 5 hours...
 
Huge mistake. The brilliance of Apple products should be immediately evident upon inspection.

This almost seems like they're begging for attention in the face of competitors.
 
Better than what my friend got from his Nexus 4; the back glass cracked by itself without even dropping it and when he took it back to the store they told me he had to call Google because they couldn't help him. At least when I've broken my cable 8 months after I bought my iPhone they exchanged it for a new one at the Apple Store. I've heard similar stories from other people with faulty buttons or cracked screens on their iPhones.

He took it back to the store, yet they told you that he had to call Google? :confused:
Very odd!

Not sure where you're from but that behaviour wouldn't hold with UK consumer protection laws. The Nexus 4 is sold by a few large online and high street stores (Carphone Warehouse and Phones4U) which would be responsible for warranty repairs or replacements.

In the last 10 years, I've had 4 phones die on me or go wrong.

Nokia 5800 - developed issues with the earpiece, was replaced in store by Carphone Warehouse (the original retailer).
iPhone 3g - kept losing data if either wiped, restored and set up as new. The genius tried to blame it on syncing with Windows XP who was soon shot down when I said I was using an iMac. He shortly replaced the phone thereafter.
HTC Nexus One - ordered from the us, died 2 days into owning it. HTC UK replaced it with a weeks turnaround. It Later developed a fault with the power button (common problem for the Nexus One thanks to the poor button ribbon design). Once again fixed with a week turnaround.
Apple iPhone 4 - power button is dead and will require replacement. Assistive touch is letting me lock the phone for now.

Additionally to those above, I've owned: Samsung Galaxy S2, Samsung Galaxy Nexus, Samsung Omnia 7, HTC Titan, ZTE Blade, Samsung Galaxy S III, Samsung Nexus S and my current Xperia U and Nexus 4.

None of these have gone wrong nor had any issues hardware wise.

Like I said, I'd rather not have to get a phone fixed, one that "just works™" is far more valuable and satisfying to own than someing that is easily replaced.

Nice to see that Apple replaced a cable that broke within 8 months for you either way. I can't say I've had any Micro USB cables die on me over the past few years though.
 
I pray to God Ramping up advertising isn't the best Apple can do for iphone over the next few months. Even though the new SSG4 is kind of gimmicky, its a real threat. And as much as I want to degrade a 5" phone, it sure is toying with my curiosity. And let's not forget about that phone that won't get all the pub but is probably better than the SSG4...... Xperia Z. Apple should really bypass the whole "S" thing this go around and come with the heat. I would go as far as not even calling it an "S" because we have gotten accustomed to "S" meaning minor revamp.

Slowly but surely, the iPhone is losing its superior appeal. I don't know about the brand, but the phone itself has become somewhat of a loser lately. Apple sold as many phones as they did the last quarter because its surviving off of its greatness before the 5. That won't last forever. The flood gates will open soon if Apple can't deliver and people will begin to leave in big numbers, all at once. It's easy to plug a water leak, but when the water begins to pour, it's too difficult to stop. Apple should take control RIGHT NOW. No sense toying with it.

The crazy thing about it is, apple doesn't even really have to innovate. All they have to do is build a phone with a 4.5" screen and make it happen with iOS7. People will go crazy over the iPhone again.

I'm sure they want to give us another "S" phone and wow us with the iP6, but can The iPhone survive year as the second best?

Apple really needs to show us that the death of Steve Jobs doesn't mean the slow dying death of iOS.

I don't think the iPhone is losing its appeal.

There is the fact that it looks leaps and bounds better than any other phone out there. That the quality and materials are unsurpassed.

But you're right in one thing, it needs a bigger screen option. It's a trend that the iPhone started and it's just taken off in ways nobody would have anticipated.

At this point, I think the iPhone ecosystem can easily take it. That is, there's so many apps, and so many devs out there, they can adapt to yet another screen size.

Oh and also they need to fix iOS to make the freaking battery last more than a few hours. It's a joke.
 
Hmm.

Okay, hear me out. What if Apple is currently devoting all of its resources to the next "big thing" and isn't too focused on the iPhone anymore? I have this theory that the iPhone has become just like their Mac line and they will only update it with processor upgrades, better camera, etc. instead, they are putting extreme focus into the future product that will probably change our lives just like the iPhone did in 2007.

Remember when the first iPhone was released and Apple said that they were years ahead of the competition? Well, I think they are on the verge of a new product that will completely change the way we interact and use mobile devices.(iwatch & google glass anyone?) I mean this is a big IF, but what if they are about to leap years ahead of the competition again?

Call me crazy. No idea why I thought about this happening. If it happened with the iPod, iPhone, and iPad, then it could happen again. Technology must advanced somehow.

Lately, I've been using my iPhone less and less. It's not because it's not a capable and easy to use device. It's because I'm getting tired of reaching into my pocket and being overwhelmed with information at my fingertips. That probably doesn't make any sense, but there's gotta be one person who understands what I'm trying to get across.

Apple isn't worried. They are about to jump years ahead of everyone again. Just wait. It's a giant circle.
 
Huge mistake. The brilliance of Apple products should be immediately evident upon inspection.

This almost seems like they're begging for attention in the face of competitors.

Nah. Apple's always been not just about great products but about great advertising too.

The iPhone has, in the past, sold itself because it was just so much better than anybody else. Android Jelly Bean has changed that - since JB, Android is "good enough". So now Apple needs to tune its marketing cannons, and create a ton of buzz. Samsung outspends Apple in advertising 10:1 at the moment! You can't take that lying down.

Without even having any new products, Apple still has a ton of growth potential from just two things: Distribution, and advertising.

Both were unimportant as long as Apple was selling iPhones as quickly as it could make them, which has been the story of the iPhone so far. But now they're catching up with production midway through the product cycle - fastest ever - they need to fix those things pronto.

They've just fixed distribution in India. And guess what, sales are up 400%. Because people can actually buy the things where they normally buy phones, rather than having to make a journey.

In the USA, distribution and marketing are good - in the rest of the world, they're far behind Android in these areas, and they are taking steps to correct that. Finally!
 
I have to say, as a developer, Apple is really starting to piss me off. They rejected my app even though they admit it did not break any guidelines, and the Appeal Board still has not gotten back to me, it has been 4 weeks.

But other than that, I do have to agree. I wanted to download the CNN app on my Android tablet, but I can't because my device is not supported. (Nexus 7)

A NEXUS product not supported? :eek:

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Of course a higher PPI equals a sharper display, what are you on about? I'd really love to see 450+PPI on the next iDevices.

No it doesn't... Once you go beyond a certain PPI then you can't make out the pixels anyway therefore the screen is as sharp as it is going to get.
 
A NEXUS product not supported? :eek:

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No it doesn't... Once you go beyond a certain PPI then you can't make out the pixels anyway therefore the screen is as sharp as it is going to get.

Just because you can't see the pixels doesn't mean that you can't notice increased details.
 
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