The redesign was obviously so insignificant that I didn't notice. I want a change from Silver and Black.
They can't move their pro machines from Intel to ARM. They could buy AMD and develop their own chips but they won't because they don't give a damn about the Mac line any more. Even the CEO says we should all move across to the iPad for our day to day computing.
They'll probably gradually introduce new and larger iPads over the years to replace their consumer Macs one by one. The pro Macs are so insignificant to their sales and profits that they'll keep them with Intel as it's simply not worth the effort to develop their own pro level processors.
What? Stop lying, pal.
Sales of Apple's pro apps are half of Adobe's profits, so they are a huge market with a huge opportunity:
http://alex4d.com/notes/item/pro-apps-2005-2014
And Apple makes more money from Macs than the all PC OEMs combined:
http://www.asymco.com/2014/07/23/is-the-pc-back/
In both cases, Apple's sales have being growing, unlike the industry.
There is a huge market for the Mac. Just because the iPhone is bigger than Microsoft, and despite the iPad's huge potential, it doesn't mean that it makes sense to throw 2 billion $ each quarter (and going up!) out of the window, just because they can.
In 2007 Apple sold 5 million Macs. In 2014 Apple is close to selling 5 million Macs
per quarter. Most users are very satisfied, and those fantastic redesigns (especially retina models) are attracting a healthy share of PC buyers.
So, just because they used the same color, the redesign is insignificant. Let's ignore the difference in weight, the thinness... Seriously, you need some sleep and to learn something about the industry, instead of sharing useless FUD.
Conclusion: The Mac, as a business, is better than ever.
Fact. This means that there is an opportunity so large, to differentiate the Mac even more and capitalize on Intel's slow pace of innovation while attacking Microsoft's bad taste and overall stupidity. Maybe not this year, but it won't take long (in years) for Apple to ditch intel and ARM. Most likely they are just making a nice emulator to keep things going... Remember: There's Xcode, the mac is exploding, thousands of devs on board. The transition won't take long, and it would be painless.