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It's really sad to think that people believe these estimated bill of materials figures actually represent the total cost of producing a phone-or any product.
But that's the world we live in.

Completely agree. Outside of material, marketing, and R&D costs, which includes paying Apple engineers/designers/marketers, there's the cost of legal operations (including patent and trademark management), organizing massive shipping contracts, storage costs (where to place the products between shipping times), the cost of designing and producing boxes for the products, paying people to write and translate into several languages the safety warnings and manuals, and many other things that add to the costs of selling a product. I'm not saying that Apple isn't making a high margin on their products—they do and it's why they're so successful—but looking at a bill of materials and estimating the gross margins from that is inaccurate.
 
So what's your point?Apple IS responsible for faulty products from other companies??

No, they should make their own chargers so cheap that nobody would ever want to buy a third party no name charger. And he has a good point.
Actually I also believe that Apple should make iPhones and iPads themselves much cheaper so that thieves won't be tempted to steal them anymore, if they lower the price enough that everyone can afford an iPhone or iPad, Apple will have significantly lowered the crime rates world wide. But until they do that, they basically are forcing poor people into criminality.
 
I'm the one explaining my point of view upon request, you're the one doing the name-calling.

I think that speaks for itself.

Hey you know how it works,when you can't form a coherent thought just call the other guy a troll!Logic not required!
 
i actually love the new lightning cable. i can't tell you how many times i have to stare a micro-usb to figure out which side is up. i just iwshed apple always had one.

And i'm constantly amazed how many people fail to grasp simple economics. apple isn't charging you $20/cable for shareholders or just being pure evil. they price their products at a price that people will pay. You will be smart enough to do the same if you ever start a company.
 
No, they should make their own chargers so cheap that nobody would ever want to buy a third party no name charger. And he has a good point.
Actually I also believe that Apple should make iPhones and iPads themselves much cheaper so that thieves won't be tempted to steal them anymore, if they lower the price enough that everyone can afford an iPhone or iPad, Apple will have significantly lowered the crime rates world wide. But until they do that, they basically are forcing poor people into criminality.

Sorry.People are responsible for their own actions.Period.
I guess Rolexes should sell for fifty bucks and Mercedes for 15,000?
How pathetic.
 
Completely agree. Outside of material, marketing, and R&D costs, which includes paying Apple engineers/designers/marketers, there's the cost of legal operations (including patent and trademark management), organizing massive shipping contracts, storage costs (where to place the products between shipping times), the cost of designing and producing boxes for the products, paying people to write and translate into several languages the safety warnings and manuals, and many other things that add to the costs of selling a product. I'm not saying that Apple isn't making a high margin on their products—they do and it's why they're so successful—but looking at a bill of materials and estimating the gross margins from that is inaccurate.

So true.And every time this comes up a post explaining the truth like yours is made and ignored.The ignorance of basic economics in the world is frightening.
Apple's aggregate profit is in the mid to low 30% range.People can't comprehend that.
 
Good move. I wish they would have a cable replacement program though for iPhone/iPad & Laptop power cables. I have some in not so great condition I would pay to replace if the price were right.
 
Cheap chargers

I bought 5 chargers and 5 dock connector cables for $8 on Ebay a couple years ago and they are working just fine. I think I'll keep using them. I did have an Apple branded one die on me after a little over one year of use.
 
  • You have design A, which is save.
  • And you have design B, which is $1 cheaper, but doesn't last long and potentially kills people (after payment, gladly) and liability is no concern internationally.

Which one will the manufacturer choose considering the fight-for-the-bottom mentality?

Welcome to the Chinese way of doing business!

PS: better airlines have USB outlets for phone charging.
 
Maybe if Apple had charged $9.99 for the charger to begin with, a reasonable price, this would never have been an issue.
 
NOT a Take Back program

You call it a "Take-Back" program. That is grossly misleading. You can't take back something you never sold in the first place. So the implication is that Apple sold faulty third-party chargers and now is offering to take them back in exchange for good ones. Misleading.

What you actually have is a trade-in program, exchanging safe Apple devices for possibly dangerous products sold by others.
 
I'm sorry, but it's not Apple's responsibility to worry about how cheap, unlicensed, and occasionally faulty third party chargers are priced. If you don't want to fork over the $20 for an extra charger, you get what you pay for. Would it be nice if the official chargers were cheaper? Absolutely! But they're not, and in my opinion, $20 isn't too much to ask for a well built charger.

$20 isn't too much? lol.
You have any idea how much a charger costs apple to produce? probably a few cents...

I bought over the years at least 30 USB chargers. (for my family, my gf, for the cars, work, etc). They are so cheap i don't even care when i lose one. I paid 2-4 dollars for each. Original ones would have cost $600. Probably more (i think the ipad ones are more expensive).

Same with miniDP adapters/ iphone bumpers/ lightning cables/ 30-pin cables/ iphone docks/ ipad docks/ ipod docks/ HDMI cables, etc.

People ask me how i can afford all the L lenses (see my sig). Well, i don't throw away money on every overpriced official **** and i buy 3rd party.
 
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