What non-developers would be interested in "Best Practices for Cocoa Animation", "A Practical Guide to the App Sandbox", "Optimize your Code Using LLVM" and so on?
Nothing goes without a developer id.
I know Steve Jobs is no longer around, but come on. If you really want to know my case, I work in the Marketing field, and I am a computer enthusiastic. And I like Apple's practises in those fields. You know as well as I do that all they do during keynotes is not just talk about computer mantra.