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Rosetta will be on its last legs anyway when this ships. Also, the A* Series might not have the hardware emulation silicon optimizations for Rosetta 2. I could see it go either way.

A12Z DTK in 2020 already ran circles around PCs using Rosetta. There's no reason why A18/A19 can't.

There's no chance it won't support Rosetta. Apple is selling its strengths here; zero reason to deliberately cripple features.
 
En****ification much. COMPLETELY lost direction if this is true. Reminds me of Sony. Used to make great products, then tried to make every product known to man with more misses than hits and now where are they?
This is not en********ation. En********ation would be if Apple sold a MacBook at a subsidized rate with ads included, or subscription to services required.
 
This device only makes sense if it runs the A19 Pro.
The chip will be in full production by mid 2026 si it needs to be used, it was described as Desktop competitive during the 17 Pro introduction. The A18 Pro is not used anywhere else and unless it powers a new Apple TV 4K, it's not logical to put use the A18 Pro in this laptop.
 
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That is an M* Class chip, not a A* class chip.

The M1 could could have just been called a A13X or Z.

That's a marketing name only. What are the actual differences?

A18/A19 completely dominates the A12Z in execution resources, memory bandwidth, and anything else that matters.
 
That's a marketing name only. What are the actual differences?

A18/A19 completely dominates the A12Z in execution resources, memory bandwidth, and anything else that matters.
That is my point. Thermal/Power class is the same. A12Z and M* is a marketing/branding difference.

I'm not saying it can't, I just think Apple won't bother, mostly for market segmentation reasons.
 
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A low end machine will either:
  1. Provide a bad experience, so people won't like it and it will damage the Mac brand
  2. Or provide a good experience, then people don't need to buy higher-end devices
Or provide a good but limited experience and people that would not buy one to begin with, buy one. The limited part will keep the sales of the full featured devices.
 
I had three of those iBooks. Each with faster clock speed then before. First one died so went up to city and bought a used one with dinky hd and swapped in my HD so no setup/migrate pain. Repeat. That worked until got a MacBook and a Ricochet radio modem.
 
That is my point. Thermal/Power class is the same. A12Z and M* is a marketing/branding difference.

I'm not saying it can't, I just think Apple won't bother, mostly for market segmentation reasons.

How is it a "bother"? Apple doesn't need to recreate Rosetta 2 just for this low-cost MacBook.

It would be the equivalent of deleting the FaceTime app. It makes no difference to Apple. Having it doesn't cannibalize the MacBook Air. Keeping Rosetta, which is a no-brainer, lets Apple sell the fact it can run the same software library as any other Mac.
 
How is it a "bother"? Apple doesn't need to recreate Rosetta 2 just for this low-cost MacBook.

It would be the equivalent of deleting the FaceTime app. It makes no difference to Apple. Having it doesn't cannibalize the MacBook Air. Keeping Rosetta, which is a no-brainer, lets Apple sell the fact it can run the same software library as any other Mac.
Yup, that is what market segmentation does, especially for a feature they are working on dropping over time.
 
Agree with all the points here on this being a parts-binned MacBook that will clearly move units if the price point makes sense without too many ridiculous compromises, especially if the design is light and portable like the original butterfly keyboard MacBook. I could also see Apple renaming the A18 Pro to something like the M4e to keep the separation between the mobile chips and the laptop-grade ones.
 
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This low-budget MacBook has me a bit confused. If it really comes out at around $400–500, it could actually end up being more productive than the expensive iPad Pros (especially when you factor in their keyboards). That would put the iPad Pro lineup in an even stranger position.
 
The MBA is a great secondary/travel machine for me, but there are some things I'd be willing to give up to get a smaller, lighter and even cheaper option for how I use it.
 
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A low end machine will either:
  1. Provide a bad experience, so people won't like it and it will damage the Mac brand

I hope that doesn't happen. Since they are going with a A-chip, they will probably limit memory to 8GB. That may insure exactly the bad experience you fear.

  1. Or provide a good experience, then people don't need to buy higher-end devices

Most people don't need an M5. The people who do should not be fooled by an iPhone SoC in a Mac form factor. Cross your fingers that Apple marketing doesn't confuse the less sophisticated user who does need more. Imagine the battery life given a laptop-size battery powering an iPhone. It could be exactly what a lot of people want and need.
 
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This ignored that computers have gotten more powerful than most people need.

An A* Series MacBook will do fine at uni-tasking users, and will actually allow Apple to get more new users.

Yes! I'm sure that is what Apple is targeting as the goal.

Apple should canabalize Apple's sales. It is better that Apple does it instead of some other company.

The junk-heap of history is filled with companies that refused to cannibalize their own markets and then had their markets eaten by upstarts. This is especially true in the computer industry. It takes executive leadership to know when to quash the politics that lead internal profit centers to intracompany protectionism. Long-run survival in tech requires preemptive self-destruction to avoid becoming tomorrow's HBS case study.
 
Glad to hear Gurman confirm Kuo's scoop on this product.

For lots of people, M4/M5 MBA is simply overkill for content consumption and productivity. Students for sure don't need that power and they're not running Adobe CC or local LLMs. This low-cost MacBook is perfect for most people, similar to the way iPhone 16e and 17 are great.
iPads can already do those things.
 
A low end machine will either:
  1. Provide a bad experience, so people won't like it and it will damage the Mac brand
  2. Or provide a good experience, then people don't need to buy higher-end devices

Your second point is a valid concern but keep in mind that the comparison will be to cheap Chromebooks and Windows laptops. It'll be a dream machine compared to those. No adware, no stickers, bright retina display, haptic trackpad, etc. Even if Apple only sells it through education channels and Wal-Mart, the word will get out and it will cannibalize some MacBook Air sales. But if it grows the Mac installed base I doubt Apple will care.

Brace yourselves for the possibility of only 1 configuration with 16 GB of memory and 256 GB of storage.
 
My spec guess:
A19Pro (same as used in the iPhone Air)
12GB RAM
(No RAM upgrade option)
256GB SSD
(512GB SSD option)
Two USB-C ports
(No MagSafe connector)
12.9 inch Retina LCD
400 NITS brightness
Center stage 12MP camera
Aluminum case in multiple colors

Price $699
Edu Price $599
this would easily eat into iPad sales
 
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Talking about Macs, many of you are hungry for details, so here's the deal:

1.jpg

Regular MacBook


2.png

MacBook Air


5.png

MacBook Pro M5


3.png

MacBook Pro M4-Pro


4.png

MacBook Pro M4-Max


6.png

Continuity: MacBook + iPhone + Watch


7.png

The competition: PC (Windows is still king, like it or not…)​
 
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