Walmart doesn't exist outside the US. Deals like their new M1 Air didn't exist elsewhere.
Closest we have in the UK is
currently a £699 M2 Air on offer at Argos.
This is a revealing statement that I have seen from a few others.
In the USA, I read a new product article or rumor about Apple and immediately assume it is for the US market.
But what if this product is not for the US market? What if this is Apple's Walmart CheapBook for world markets that do not have Walmart - The Home Of Every Day Low Prices?
In the US, I can't see Apple ending the sale of the M1 CheapBook at Walmart. And I can't see them adding another CheapBook in the USA alongside what Walmart gets. (side note: I have no science or evidence to back this up, but based on the likes and comments Apple's M1 Air gets on Walmart's website, one could assume Walmart does brisk business with these. I have checked at my local Marty-Mart a few times and these cheap M1's are always sold out. So Apple must be doing well enough to keep the factory pumping them out. Thus Apple could assume similar success in global markets.)
So, what if Apple creates one global CheapBook offering based on their Walmart Learnings? What if they update it a bit from the current M1 Air product that WalMart gets? Then what if they offer that updated product via WalMart in the USA, and through non-Walmart outlets globally?
Yes - I started off positing that this may not be for the US, then I ended saying that it could be. Sorry.
Finally, Apple has been doing their M1 Air Cheapbook throughput at Walmart for some years now. They have sold well. There has been no harm to Apple (the company or the brand). There has been no harm to MacBook (the brand). I have seen no indication that Apple sales and profits have been harmed by people buying the WalMart M1 Cheapbook over a new iPad or a new MacBook Air. It's pure profit and customer acquisition / conquest of people who might normally have purchased other entry-products from Google, MSFT, Asus, whatever. Not just notebook customers. These M1 Air CheapBook customers - I speculate maybe 20-30% have probably decided to add an iPhone SE or E... or an iPad mini to their collection of Apple tech after they have had the M1 for 12-18 months. So again, no brand harm with this. It is extending the product ladder down a bit to gain new/more customer acquisitions and conquests in general... that ultimately results in volume growth of other new Apple products sold per person / per household.
It's all good math and good business.
It's all good.