Most Apple products are priced highly competitively, even considering the extremely high build and interface quality of those products. Only the computers come to mind as an example of a product which might be more expensive than somewhat comparable competing commercial products, and even in those cases the build quality is never comparable.
Oh come on, we're beyond this already. Apple has about the same build quality as most larger manufacturers. I never had seen a difference.
Apple is higher priced for two reasons - they spend about 5 times as much on advertising than most competitors because they know thy CAN then push that cost to the consumer, given the hype they self create.
That's not a bad thing necessarily. It also creates a great 3rd party market for things such as the app store, where the consumer actually can benefit from in some way from the price premium. Of course, it can go the other way to, where a lot of content providors just hate Apple because of that hype / arrogance.
Tony