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How many times have the haters here been dead wrong about Apple? It’s funny that the critics here are claiming how easy it is to run Apple, when they themselves have such a poor track record in this regard.

I still remember how people were claiming that a $1000 iPhone would never sell. Or how products like the Apple Watch and Airpods were destined to fail. Because clearly they have no idea how Apple works.

Fortunately, Apple has enough cow sense not to take their business advice from this forums.

The same who think removing the headphone jack would put Apple in a tailspin where stocks would drop too $2 a share.

I don't bother with the lunatics.
 
I think you're putting business on a pedestal.

Every other mobile manufacturer can match Apple on hardware.

Apple's point of difference is the software.

But back to your point, Cook does not have a hard task if all he is going to do is keep the company within a set of safe boundaries.

We've all heard the rhetoric that there are exciting Apple products in the pipeline for years now. What were they? A smart speaker? A watch? Something we haven't seen yet?

IBM was huge. Microsoft were huge. At some point in time these companies, and others, were unstoppable.

Repeating what worked in the past as an approach for future success will eventually stop working at some point. It always does.

You mean the watch that sold 25 million in 2 years of full world wide availability... And generated 10-12 billion dollars in that time taking the whole market. Yeah, they probably missed that boat huh!. Any day, someone will produce something competitive... Any day.

Or the Airpods which basically are a runaway success and can be seen everywhere now and will be a pretty good platform for future wearables.

As for the homepod (first real time self adjusting speakers that's even in the ballpark of its current price), lets see how this Christmas season turns out and we'll see who has the last laugh on that one too.

Any of those things are very different from what anyone else is offering and would be considered monster successes if anyone else did it. Not even talking about Face ID which itself has many possibilities once it's full AR possibilities are exploited.

Apple has a closed pipeline unlike say Google. That's always been the case in the last 15 years; it drives analysts and seemingly people like you crazy.

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I think you're doing the opposite, you're thinking software alone is all. Apple's strength is in being the bridge that connects processing devices and components together to make user's life better.

So, Apple is a systems integration of: components and tech; ecosystem devices; outside environment, company.

The Software, especially the systems level one, is the glue that enable Apple's devices help their client/components best optimize themselves to their context. To get that glue done in the best way possible; they've decided to own the stack; to put some of the "software" into custom silicon they designed themselves.

That's something not many are doing. Why? Because it's a very expensive, very pointed expertise to have and deploy in house. So, it's not software, or hardware, it's something else; being able to remove, if needed, the obstacle that come from buying all your hardware off the rack by creating your own.

Other companies can't match Apple in systems integration, which is just the internal to the device extension of the ecosystem. Nobody marries software and hardware better than Apple.

Apple aims to marry the "HW" that is the real world environment to its devices/sw ecosystem. Bringing in the whole world into its ecosystem.

IBM was very big for many many decades btw, a lot longer than Apple has been on top, from the late 1950s to early 1990s; a lot longer than Microsoft ever was.

IBM's though was never really consumer electronics and that's why they couldn't take the same turn that Apple took. The other kink in its armor appeared by the rise of microprocessors throughout the 1970s and the big change in computing architecture that this allowed. They still might have won if not for a few key decisions; so, using it or the few companies that were on top, is anecdotal at best.

They all have their own reasons for not being there and whenever it happens to Apple, it will be understandable in retrospect why it happened.

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Yes, Apple is vulnerable in the long run. Even the Roman Empire didn't last eternally (though they lasted in one form for 1400 years which isn't bad ;-). I truly don't think Apple will last 1400 years :).
 
I was hoping for Apple to come with a smaller form version again with updated hardware. I was hoping to update my iPhone 8 Plus to something smaller because the 8+ is too bulky for me. So I guess the 5.8" one is going to be the smallest one now?
 
I'm not in love with Apple's newest "blush" gold aluminum color. I feel like the original champagne gold of the iPhone 5s and the 12" MacBook is great and the rose gold addition forced them to consolidate the colors into one. It's ok, and copperish, but still prefer the original.

That said, I feel like the gold tint of the stainless steel is something completely different. It's not quite yellow gold and definitely has some of that blush/copper look to it, but looks nice to me. I'm just tired of the space gray/silver/black/white colors and excited for the gold to mix things up. Here's a better look at it from the FCC leak:
View attachment 778997
I'd describe it as a "Coffee Gold". Especially seeing the image from the back.
 
How many times have the haters here been dead wrong about Apple? It’s funny that the critics here are claiming how easy it is to run Apple, when they themselves have such a poor track record in this regard.

I still remember how people were claiming that a $1000 iPhone would never sell. Or how products like the Apple Watch and Airpods were destined to fail. Because clearly they have no idea how Apple works.

Fortunately, Apple has enough cow sense not to take their business advice from this forums.

Apple could sell "enough" $1000 mobiles to make a good amount of profit. Its growth will be like Mac where the annual adoption will be very minor (or even negative at some price points) where the only way they could survive is by charging exorbitant prices which Apple already has started.

It will be like PC game where, Apple with all Goodwill and Great name, will be a distant second in the race as it happened in PC era.

But we can't blame Apple for that, every enterprise goes through this. I feel Apple has reached its FULL potential. They definitely will undergo what many other enterprises underwent.
 
Will be interesting to see how much of an upgrade over the X this truly turns out to be. I’m not a fan of plus sized apple phones, so my decision to upgrade (or not) will come down to specs alone.
 
Will be interesting to see how much of an upgrade over the X this truly turns out to be. I’m not a fan of plus sized apple phones, so my decision to upgrade (or not) will come down to specs alone.
A11—>A12 and 3GB—>4GB RAM, also rumored are faster wireless charging and an 18W USB-C power adapter (cable terminating to a Lightning plug). Educated guesses might include $100 cheaper and FaceID 2 and possibly camera or audio improvements.

Who knows, could just be a CPU upgrade lol. But Apple usually has some refinements for the S year so basically you can expect the XS to be a better X. If you’re happy with your X there’s probably little to be gained by upgrading; Apple nailed the X, no real need to move to the XS.

Of course quite a few are excited about the larger 6.5” model. A fair number of X buyers were coming from a Plus model, and a good chunk of those will move from the $999 2017 X to the $999 XS. A12 and 4GB will just be icing on the cake—having a Plus sized model again is enough for them :)
 



Apple has accidentally leaked images of the new 2018 iPhones that will be announced during its upcoming September 12 keynote, and those images were shared by 9to5Mac, giving us our first official look at Apple's upcoming iPhones.

Rumors have suggested Apple is planning to introduce three new iPhones this year: a 5.8-inch OLED device that's a followup to the iPhone X, a 6.5-inch OLED device that can be thought of as an "iPhone X Plus," and a low-cost 6.1-inch device with an LCD display.

iphonexs.jpg

The images that have been discovered confirm the existence of the two OLED models, which will be available in gold for the first time. Last year's OLED model, the iPhone X, was limited to silver and space gray.

Apple's new iPhones feature an edge-to-edge display with slim bezels and no Home button, as Touch ID has been replaced with Face ID, enabled through the TrueDepth camera system.

According to the leaked data, Apple is planning to call both the 5.8 and 6.5-inch OLED iPhones the "iPhone XS," which is an unusual choice. Apple typically gives all of its iPhones unique names, but the company was said to be struggling with a naming scheme for this year's devices.

Apple is planning to officially unveil its new 2018 iPhones on September 12, at a 10:00 a.m. Pacific Time event that's set to be held at the Steve Jobs Theater on the Apple Park campus. Apple will live stream the event, but for those who cannot watch, MacRumors will be featuring live coverage both on the site and on our MacRumorsLive Twitter account.

Article Link: Apple Leaks Images of Upcoming 2018 'iPhone XS' Models
[doublepost=1536254732][/doublepost]"Apple has accidentally leaked..."

Do we really have to play this game every... single... time?

Just say, Apple released images and be honest about it.
 
[doublepost=1536254732][/doublepost]"Apple has accidentally leaked..."

Do we really have to play this game every... single... time?

Just say, Apple released images and be honest about it.
Why are the tinfoil hats out in force in this thread. Literally just ask this simple question: WHAT DOES APPLE GAIN BY LEAKING THIS?
 
You mean the watch that sold 25 million in 2 years of full world wide availability... And generated 10-12 billion dollars in that time taking the whole market. Yeah, they probably missed that boat huh!. Any day, someone will produce something competitive... Any day.

Don't mean to dig up an old thread.

But now that we've seen the new iPhones.

I feel my original comment is validated. That Cook has positioned the company in the middle, in a safe spot, we won't see any innovation under Cooks leadership. At least nothing at the edges of what's possible.

Yes they will sell a lot, no doubt.

But under Cook all we are seeing is the status quo.

What is he going to be prepared to make a call on that may not work... nothing is my prediction.
 
Phones have reached their peak though really. What more do people want a pocketable device to do?

Innovation was making the original iPhone, the rest are just updates and tweaks as technology improves much like Porsche do with the 911. You can’t better perfection for most people.
 
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Phones have reached their peak though really. What more do people want a pocketable device to do?

Innovation was making the original iPhone, the rest are just updates and tweaks as technology improves much like Porsche do with the 911. You can’t better perfection for most people.

That thinking is the past informing the present. You see it everywhere. Especially in large organisations. Thats how it’s always been done.

It works until it doesn’t.
 
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