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Let’s pray the rumor industry leaves Tim at least a single new emoji to unveil at the keynote

Imagine that. He’d be completely shattered!
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And the haters are quick to notice.

No one cares about the names....will sell in record numbers regardless of what it’s called.

Hey broc,

How do you define an incredible job?

Playing it safe with products within a known boundary? Products for the shareholders?

Or what about products at the edge?

If you want my opinion, Cook has turned Apple into a safe company. Until he leaves, we won’t see any innovation at the edges of what’s possible.

I’m happy to be proven wrong, but Cook doesn’t have a vision outside of human rights, privacy and known product markets.
 
Where is Apple’s internal affair investigation of who in Apple cause the leak in this matter? Somebody at Apple is going to be out on the street! Tim Cook?
 
Imagine that. He’d be completely shattered!
[doublepost=1535805141][/doublepost]

Hey broc,

How do you define an incredible job?

Playing it safe with products within a known boundary? Products for the shareholders?

Or what about products at the edge?

If you want my opinion, Cook has turned Apple into a safe company. Until he leaves, we won’t see any innovation at the edges of what’s possible.

I’m happy to be proven wrong, but Cook doesn’t have a vision outside of human rights, privacy and known product markets.

It’s not Apple’s job to make edge products just because you want them to. Apple isn’t a fledgling company with nothing to lose. Given Apple’s current size and clout, there really isn’t much incentive for them to take unnecessary risks, regardless of who is in charge. Not when “playing safe” more than suffices in raking in the profits, like you said.
 
Imagine that. He’d be completely shattered!
[doublepost=1535805141][/doublepost]

Hey broc,

How do you define an incredible job?

Playing it safe with products within a known boundary? Products for the shareholders?

Or what about products at the edge?

If you want my opinion, Cook has turned Apple into a safe company. Until he leaves, we won’t see any innovation at the edges of what’s possible.

I’m happy to be proven wrong, but Cook doesn’t have a vision outside of human rights, privacy and known product markets.
Numbers. All of the sales numbers.

Tim’s #1 job is creating shareholder value and he’s created $700B of that since 2011. Incredible and unprecedented.

My view is that incredible products make incredible sales, particularly over the long term. He’s done that.

The iPhone X is far better than anything Steve oversaw...not to detract from him...but Apple is getting better.

Everyone wants the next big product. That’s fine. But even the best product in history took years to gain momentum. The iPhone is still that product and has plenty of room to grow.
 
I'd rather eat a brussel sprout than have an iPhone tennis.

Fingers and toes crossed leaks are wrong
Apple doesn’t care how you pronounce it lol. You can say tennis, ten-iz, ten-ez, ten-ice, ten-nees, ten-ess, ten-eez, excess, exace, exeez, exice—whatever floats your boat! People have all kind of accents, it’s cool.

If you don’t want to buy it because of the name, that’s ok too; Apple’s cool with that. :) They know you can’t please 100% of the people 100% of the time. They know things like names and notches can be polarizing. But they’re just edgy like that lol. (And Brussels sprouts are yummy!)

If buying a Samsung or other Android makes you happy, go for it! But it would be kind of weird to let what some company whose product you don’t want to buy get into your head about what they name a product you don’t want to buy.
 
Apple doesn’t care how you pronounce it lol. You can say tennis, ten-iz, ten-ez, ten-ice, ten-nees, ten-ess, ten-eez, excess, exace, exeez, exice—whatever floats your boat! People have all kind of accents, it’s cool.

If you don’t want to buy it because of the name, that’s ok too; Apple’s cool with that. :) They know you can’t please 100% of the people 100% of the time. They know things like names and notches can be polarizing. But they’re just edgy like that lol. (And Brussels sprouts are yummy!)

If buying a Samsung or other Android makes you happy, go for it! But it would be kind of weird to let what some company whose product you don’t want to buy get into your head about what they name a product you don’t want to buy.
I don't know if i'll bother this year (again), doesn't mean i'll go to Android.

Maybe i'll just stick with my '6-ess plush'
 
Numbers. All of the sales numbers.

Tim’s #1 job is creating shareholder value and he’s created $700B of that since 2011. Incredible and unprecedented.

My view is that incredible products make incredible sales, particularly over the long term. He’s done that.

The iPhone X is far better than anything Steve oversaw...not to detract from him...but Apple is getting better.

Everyone wants the next big product. That’s fine. But even the best product in history took years to gain momentum. The iPhone is still that product and has plenty of room to grow.

That was my argument. Cook is directing the company to maximise shareholder value.

Is this what an incredible ceo does or someone who is just playing it safe?

There is nothing wrong with that. But I feel anyone could keep Apple positioned where it is today.
 
I'm not in love with Apple's newest "blush" gold aluminum color. I feel like the original champagne gold of the iPhone 5s and the 12" MacBook is great and the rose gold addition forced them to consolidate the colors into one. It's ok, and copperish, but still prefer the original.

That said, I feel like the gold tint of the stainless steel is something completely different. It's not quite yellow gold and definitely has some of that blush/copper look to it, but looks nice to me. I'm just tired of the space gray/silver/black/white colors and excited for the gold to mix things up. Here's a better look at it from the FCC leak:
View attachment 778997
I will never buy a gold iPhone again. I think within one month of purchasing my 6s, the finish started stripping and handled it with so much care. Bought a case for it and its like it scratched 'within' the case. Yet, my MacBook Pro and space gray iPhone 6s phones I have seen didn't scratch at all.
 
Won’t be upgrading my X, really happy with it, especially the size. Don’t like gold, only ever liked it on my 5s lol
 
Won’t be upgrading my X, really happy with it, especially the size. Don’t like gold, only ever liked it on my 5s lol

Good for you tiger.

But I would hold that thought until you see what the new features are.
 
That was my argument. Cook is directing the company to maximise shareholder value.

Is this what an incredible ceo does or someone who is just playing it safe?

There is nothing wrong with that. But I feel anyone could keep Apple positioned where it is today.
It is just simply wrong and unfair to say “anyone” could do what Tim Cook has done. For starters, it’s never been done until he did it.
 
Numbers. All of the sales numbers.

Tim’s #1 job is creating shareholder value and he’s created $700B of that since 2011. Incredible and unprecedented.

My view is that incredible products make incredible sales, particularly over the long term. He’s done that.

The iPhone X is far better than anything Steve oversaw...not to detract from him...but Apple is getting better.

Everyone wants the next big product. That’s fine. But even the best product in history took years to gain momentum. The iPhone is still that product and has plenty of room to grow.

No, Tim's job is creating customer satisfaction that results in people assigning the greatest comparative value to Apple products and thus buying, rebuying them even if they are more expensive than the competition ; Apple can this way have both high volume and high margins something that's generally not easy to do. Creating shareholder value is just a byproduct of all of this job, aka: raking in the money.

Apple's stock going up and down has very little impact on Apple's current and future product lineup as it should be.
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I will never buy a gold iPhone again. I think within one month of purchasing my 6s, the finish started stripping and handled it with so much care. Bought a case for it and its like it scratched 'within' the case. Yet, my MacBook Pro and space gray iPhone 6s phones I have seen didn't scratch at all.

Yet, I've got a 6s gold and it's still essentially spotless with no case at all.
All the colors are basically done the same way, there is nothing really special about how the gold Apple 6s is made.
 
No, Tim's job is creating customer satisfaction that results in people assigning the greatest comparative value to Apple products and thus buying, rebuying them even if they are more expensive than the competition ; Apple can this way have both high volume and high margins something that's generally not easy to do. Creating shareholder value is just a byproduct of all of this job.

Apple's stock going up and down has very little impact on Apple's current and future product lineup as it should be.
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Yet, I've got a 6s gold and it's still essentially spotless with no case at all.
All the colors are basically done the same way, there is nothing really special about how the gold Apple 6s is made.
Tim’s #1 job as CEO is to maximize shareholder value, period.

Of course there are strategies to achieve this, but the stock price is his only scorecard...that’s why his comp is tied to it.
 
That was my argument. Cook is directing the company to maximise shareholder value.

Is this what an incredible ceo does or someone who is just playing it safe?

There is nothing wrong with that. But I feel anyone could keep Apple positioned where it is today.

No. that's what a moron CEO does and Cook's no moron.

Running a trillion dollar company with a 90B R&D budget, a portfolio of dozens of bought companies and countless IP that will result in products 5-10 years down the line that will enable Apple to keep its margins and volume leading to extraordinary customer satisfaction and profits is very very very hard to do. Nobody produces electronic devices of the complexity Apple does launched in such volume in a very short time frame. That the Watch, Services and Airpods alone would be fortune 500 companies and yet can't cover the Iphone's revenues tells you how hard Cook's task is.

Managing success is probably even harder than managing to get there, because it's so easy to slip up.

Also, the customer is at the heart of what a CEO must care about; everything else is just a byproduct.
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Tim’s #1 job as CEO is to maximize shareholder value, period.

Of course there are strategies to achieve this, but the stock price is his only scorecard...that’s why his comp is tied to it.

No.
Buddy.
It's actually something that's taught against right now in most MBAs and business schools; it is seen as BONEHEADED. It is a secondary indicator and a highly imperfect one.

Is amazon or Google a better managed company if their stock price is going up much faster than profit or revenue, or even the possibility of those revenues and profits in 10 years?
 
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No. that's what a moron CEO does and Cook's no moron.

Running a trillion dollar company with a 90B R&D budget, a portfolio of dozens of bought companies and countless IP that will result in products 5-10 years down the line that will enable Apple to keep its margins and volume leading to extraordinary customer satisfaction and profits is very very very hard to do. Nobody produces electronic devices of the complexity Apple does launched in such volume in a very short time frame. That the Watch, Services and Airpods alone would be fortune 500 companies and yet can't cover the Iphone's revenues tells you how hard Cook's task is.

Managing success is probably even harder than managing to get there, because it's so easy to slip up.

Also, the customer is at the heart of what a CEO must care about; everything else is just a byproduct.
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No.
Buddy.
It's actually something that's taught against right now in most MBAs and business schools; it is seen as BONEHEADED. It is a secondary indicator and a highly imperfect one.

Is amazon or Google a better managed company if their stock price is going up much faster than profit or revenue, or even the possibility of those revenues and profits in 10 years?
I totally understand what you’re saying and agree that Tim’s job is incredibly complex and he has many things to think about, long term in particular.

I went to the best business school in the world and from experience, I can tell you what biz schools teach, even the best, is sometimes garbage.

My point is that the stock has to follow at some point, or you’re just the leader of a great company with a terrible valuation. GM and IBM suffer from this somewhat. Not as great as Apple, but solid, hugely profitable companies that get zero respect from the market and it will cost the CEOs their jobs. God, at least I hope so in IBM’s case.

I don’t think AMZN is even nearly as great as Apple, but the valuation speaks for itself.

Apple Services business alone is the size of a Fortune 100 company, btw.

The watch and AirPods are part of the “other products” biz which is already the size of a Fortune 500 itself. I know the Apple numbers better than anyone I’ve seen on this board.

I also believe Cook is the best CEO in the world, top 5 minimum, and champion his efforts here constantly. In the end, it’s all about the share price with public companies. You can talk strategy, stewardship, balance sheets, and moats all you want...of the stock doesn’t follow, he’s gone. That’s why I said it’s the #1 job of the CEO...because it has to be in the end. I like Apples strategy to execute that and the market is finally recognizing the value.

I told everyone here Apple is worth $220/share a year ago and probably $400/share now. Remember this...the market always has to validate the theory/strategy or it’s just pixie dust.
 
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No. that's what a moron CEO does and Cook's no moron.

Running a trillion dollar company with a 90B R&D budget, a portfolio of dozens of bought companies and countless IP that will result in products 5-10 years down the line that will enable Apple to keep its margins and volume leading to extraordinary customer satisfaction and profits is very very very hard to do. Nobody produces electronic devices of the complexity Apple does launched in such volume in a very short time frame. That the Watch, Services and Airpods alone would be fortune 500 companies and yet can't cover the Iphone's revenues tells you how hard Cook's task is.

Managing success is probably even harder than managing to get there, because it's so easy to slip up.

I think you're putting business on a pedestal.

Every other mobile manufacturer can match Apple on hardware.

Apple's point of difference is the software.

But back to your point, Cook does not have a hard task if all he is going to do is keep the company within a set of safe boundaries.

We've all heard the rhetoric that there are exciting Apple products in the pipeline for years now. What were they? A smart speaker? A watch? Something we haven't seen yet?

IBM was huge. Microsoft were huge. At some point in time these companies, and others, were unstoppable.

Repeating what worked in the past as an approach for future success will eventually stop working at some point. It always does.
 
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Please Apple, just call them the iPhone, iPhone+ and iPhone C already!

If it's XS, then we get "excess" or "tennis"

If it's XL, then it's "excel" (MS lawyers incoming) or "tennel" (The dog's phone)

If it's XI, there obviously pandering to China (Named after the President)

If it's 11, then we have the "iphoneleven", i.e. "iPhone-lovin'" or "iPhone-livin'" which is all sorts of weird.



Can't go wrong with just calling it iPhone [+/C] (2018)
 
How many times have the haters here been dead wrong about Apple? It’s funny that the critics here are claiming how easy it is to run Apple, when they themselves have such a poor track record in this regard.

I still remember how people were claiming that a $1000 iPhone would never sell. Or how products like the Apple Watch and Airpods were destined to fail. Because clearly they have no idea how Apple works.

Fortunately, Apple has enough cow sense not to take their business advice from this forums.
 
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