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What do you mean by ''Apple typically gives all of its iPhones unique names, but the company was said to be struggling with a naming scheme for this year's devices.'' ???
iPhone 3,3s,4,4s,5,5s,6,6s,7,8 , where is the unique name ? =D

The big one has always been called “plus,” for example. They haven’t sold two sizes with the same name before.
 
Were you here when the iPad was first announced and everyone thought it was the worst name in history because it sounded like a feminine hygiene product?

Doesn’t make this any less of a horrible name.

Even iPhone X (pronounced 10) I thought was pretty bad. These numbers are getting stupid. Just clean it up already.

Can’t wait for iPhone XVII
 
Crazy leak.

Terrible name - iPhone XS. Supposed to be pronounced “ten ess” but will inevitably be pronounced “ecs ess” and eventually just sound like ‘excess’.

Maybe that’s what they want with that solid gold look?
Actually, I think people will be more likely to pronounce it the way it was intended now. No one will want to pronounce it “ecs ess”
 
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All of the leaks, etc., have made it look like there will be smaller bezels on the new Xs models compared to the X, but nobody has said anything about it. Has there been any information pointing to this?
 
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