Apps, as we know them now, are going to disappear very soon, which is weird, but I think very good.
With Apple's Keynote announcements, it made it clear that it is moving closer to something I referred to as "Seamless OS" in a post here a couple of months ago, which is strange, because I think it is something Apple fears. Seamless OS would be a user experience based solely on personal queries for command structures which pays no regard (has no need) to make you, the user, care at all about individual apps. It would be the ultimate "everything app." Mustafa Suleyman also hinted at this at a recent Ted Talk when he said "AI" is moving us toward interactions with our computer devices that will be entirely "conversational."
During part of the keynote yesterday, there was a brief moment when a presenter made a query that asked their device to take action using multiple different apps to become involved in making the action happen, with the expectation that the user, no longer needs to care, pay attention to, call out, or even know which app is best suited to do the various things needed to carry out the actions to get to the results for the query. I can't remember the example now. But, it would be something like "Siri, make a photo story of me at Arches National Park from June 2024 with my dog Sugar, make the photos black and white, set it to Frank Sinatra music, put it in a zip file, and attach it to an email and send it to the personal email account of Jeff Johnson, but don't send it until tomorrow at 10 am, Tokyo time, and confirm when it is sent." This request might use Photos, Image Playground, Music, Finder, Reminders, Mail, and perhaps other apps. In other words, the functional lines between apps just became much more diffuse.
This is the first indication that Apple realizes users should not have to pay attention to which apps they are using to get things done. In a way, this is the ultimate version of "it just works." This is "Seamless OS." Windows will get there. Android will get there. AppleOS just leapfrogged ahead of both toward that eventuality.
Apple is afraid of this, as was recently indicated by (I think but can't remember) Tim Cook, because it removes much of what Apple uses to distinguish itself, apps have been a huge source of revenue on the App Store, and moving away from apps could make it more difficult to keep people in its ecosystem (e.g. messages on iPhone keeping teens on iPhone). My guess though, is that they've decided it is unavoidable with Microsoft and Google headed there anyway, and now the best way to keep us in their sphere is to implement this across devices, which could end up being really, really smart. Microsoft has PCs only and fights Google to keep it that way. Google has Android phones only and fights Microsoft to keep it that way. Apple has PCs and phones, and iPads and Watches (and Vision).
I wonder what third-party app developers are thinking about all of this right now....