Yeah that’s nuts. The M1, while not the power necessarily for the heavy user, is well beyond a 10th Gen Intel i5 and the new iMac has a 4.5K display for just $100 more.I was shocked to go to the HP website and find out the the "elite" version which has a 1080p display with 250 nits and a a slow i5 10th gen (same 8GB Ram + 256GB SSD) is starting at 1300$ , for some reason I expected them to be much more competitive in price OR performance , now we will see if a new 24 iMac can bring those customers over , or windows are what makes them sticky , as until now the HP machine was a better value then Apple with their 21.5 slow ass Intel CPU offerings for the same price.