Lol, you made my day with this narrow-minded comment. Did MacBook Air turn out to be Apple's death? Yes, the first generation was very bad in almost every aspects compared to the MBP, but it pointed out the future. Then the 2010 (and rather the 2011) model came and it really changed the way how I for example think about portable computers. Did it seem a little crazy from Apple when they got rid of the DVD drive? And the HDD? Yes, at first, maybe. But today it is clear that almost every choices Apple made were inevitable and way ahead the competition. Somebody always have to take a leap to keep the whole industry moving forward. One can ask, what is the point of an even thinner phone. The simple answer from Apple would be: it has no real reasonable point, but we'll make it, because we CAN. It's that simple.