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Will be dead on arrival if they cannot provide us with a subscription model. Purchasing movies individually off iTunes is a real pain in the ass, even more so with Netflix & Co. striving.

Um no it isn't I have purchased over 300 movies from them. Netflix is not good since they always rotate movies. I like the movies I want. Not what Netflix dictates to me.
 
Apple is like the last company on earth to support 4k. I thought they would be among the first.
Lack of content is what was holding apple back I would say. Apple don't care if everybody wants 4k for the apple tv they won't add the feature until they can make a boat load of money off the content sales. Everybody knew they would add 4k eventually but not until they had content on itunes to sell us.
 
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.

That's funny. Everyone I know has a 4k tv (I have 2) and only buy 4k movies now as well.
 
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.

I pay for 4K streams from Netflix--it also gives me two additionally simultaneous streams that i share so it works out perfectly. Amazon also streams in 4K HDR on all their new shows and many movies. Handmaid's Tale on Hulu was available in 4K so they'll have more moving forward. Most of the streaming cable services currently have or plan to very soon offer 4K content. You can already rent and buy 4K movies from fandango, vudu, etc so AppleTV is far behind the curve here.
 
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.

This is extremely incorrect. Hulu and amazon also offer 4K as does YouTube. Whether the bitrate is high enough to matter is another argument but you are wrong
 
I really hope you don't have to rebuy the movies like on Google Play :-(

When the AppleTV went from supporting only 720p to also supporting 1080p, I was able to re-download all my 720p content at 1080p (where available) without an up-charge, so I am hoping it will be the same for 4K and HDR content currently only available in 1080p.
 
The real world of 4K is that it is mostly no where.

I saw the same naysaying about HDTV when it was showing up. "No content sources! have to replace everything at tremendous cost! chicken & egg, nobody has it so nobody will produce for it! data streaming rates are too low! 1080p is DOA." Now your phone is 1080p or better, and can freakin' stream any movie you want wirelessly via a tower miles away.
 
Will be dead on arrival if they cannot provide us with a subscription model. Purchasing movies individually off iTunes is a real pain in the ass, even more so with Netflix & Co. striving.

I disagree completely. I and others like me still enjoy owning certain movies. A streaming service is not the end all. I'm also not quite clear on how pressing "buy" is such a pain in the ass?
 
Apple is like the last company on earth to support 4k. I thought they would be among the first.
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I just bought a Philips 4K Bluray player.....I compared the same exact Bluray scenes from Bourne Idenity with my 5 year old SonyBluray and the 4K Bluray...the Philips was NOT as good as the old Sony.....this 4K is a fraud...unless you have a very special tv and a connection for two cables. I am sending the Philips back....a complete fraud and it had NO ability to steam anything.
 
When the AppleTV went from supporting only 720p to also supporting 1080p, I was able to re-download all my 720p content at 1080p (where available) without an up-charge, so I am hoping it will be the same for 4K and HDR content currently only available in 1080p.

Somehow I don't think it will hold true for 4K releases, and if this is the case, I'm hoping that Apple will allow for an upgrade charge, similar to when Apple allowed to upgrade your music library to DRM free iTunes Plus quality.
 
Will be dead on arrival if they cannot provide us with a subscription model. Purchasing movies individually off iTunes is a real pain in the ass, even more so with Netflix & Co. striving.
Not going to happen if the movie studios have anything to do with it. Try finding current movies on Netflix or something that stays for more than a few months. You get what you pay for and with subscription movies and TV shows, you get what they give you. That's not something Apple can do without outright buying the rights on everything.
 
Apple is like the last company on earth to support 4k. I thought they would be among the first.

"4K" may be only 2 characters, but implementation of hardware + software supporting it is ridiculously complex. Early adopters tend to get burned; early on, bandwidth & compression just weren't quite good enough, and encoding algorithms were still changing. Apple would also rather wait until enough people already have 4K monitors, and good enough ones (early HDTVs sucked moose rocks) to complement where ATV5 wanted to be.
 
I don't think the ATV4 released Fall of 2015 was capable of running 4K TV, so they were forced to wait for the next ATV upgrade (probably Fall of 2017).

No, they were not forced. It was a choice. They built the :apple:TV4 so that it was still pretty much locked to 1080p MAX while simultaneously rolling out new hardware in other Apple devices that could both shoot and play 4K... and touted that 4K ability in the spin to help sell that other hardware.

apple adopted 4k with the iPhone 6s release, they just chose not to implement 4k on the apple tv

Correct. Certainly Apple is smart enough and resourceful enough to roll out a 4K STB that could play 4K YEARS AGO. Instead, they clung to 1080p until pretty much everyone else had gone 4K. They did the same when :apple:TVs clung to 720p as "HD" when pretty much everyone else had gone 1080p.

For a couple of years now, we've been able to shoot 4K on our Apple devices, edit 4K on our Apple Macs in Apple video software, export 4K video to an Apple Quicktime file (MP4), store those files in Apple iTunes where they will play just fine. The one "just works" link between iTunes and a 4K television is this Apple product clinging to a standard Apple rolled out way back in 2012.

Nevertheless, I'm completely ready to buy several 4K :apple:TVs as soon as they are released. It's frustrating how slow Apple can move on stuff like this but welcomed once that finally show up.
 
I disagree completely. I and others like me still enjoy owning certain movies. A streaming service is not the end all. I'm also not quite clear on how pressing "buy" is such a pain in the ass?
Not agreed. I like owning my Movies.
Um no it isn't I have purchased over 300 movies from them. Netflix is not good since they always rotate movies. I like the movies I want. Not what Netflix dictates to me.

Yeah but for me at least going that route has been rather inconvenient. Only recently have they allowed cross platform rental viewing. Purchasing them off iTunes also confines yourself within the Apple eco-system and prices are usually unreasonable.

If I want to watch a movie once, I'd rather stream it. However if I want to own a movie I'd much rather purchase the Blu-Ray at maximum quality (and they usually include a digital download code as well)... Compromising yourself in-between those two isn't optimal.
 
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Will Apple TV ever become a subscription model like Apple Music? Or is doomed to be the 'iTunes' pay-per-item model of movies and TV?
If it does become a subscription, you would not be able to pick what you want to play. You'd be limited to what the studios deem you can watch during that month, quarter, etc. This is something that's not up to Apple.
 
Hopefully the quality will be high enough to make the 4K HDR meaningful. Many reviews suggest a lot of digital 4K sources cannot match 1080p Blu-Ray for quality. Image quality isn't just about the resolution.

That’s an issue I have with Netflix. I’m paying for 4K content and don’t feel it’s that much better than the HD version of the shows.
 
Yeah but for me at least going that route has been rather inconvenient. Only recently have they allowed cross platform rental viewing. Purchasing them off iTunes also confines yourself within the Apple eco-system and prices are usually unreasonable.

If I want to watch a movie once, I'd rather stream it. However if I want to own a movie I'd much rather purchase the Blu-Ray at maximum quality (and they usually include a digital download code as well)... Compromising yourself in-between those two isn't optimal.

And to that I say, to each their own. I'm very content with iTunes movie quality and the new H.265 video will be just fine. I personally don't like owning physical media. The space savings and the simplicity easily outweigh the higher quality found on blu-ray for me. That said, I absolutely respect yours and other people's desire to get the absolute highest quality your money can buy. But for me, it's about convenience and minimalism.

But like nrose, I own hundreds of movies (and TV shows) on iTunes. I'm not just about to stop purchasing now. Adding 4K titles will make me buy even more in fact.
 
I don't think the ATV4 released Fall of 2015 was capable of running 4K TV, so they were forced to wait for the next ATV upgrade (probably Fall of 2017).

Apple also really hasn't ever been the earliest adopter of most technologies. They're known to wait a little and then refine it to consumer perfection.



Agreed.. with lots of providers making headway on streaming channels, hopefully Apple has been able to muster something up.

The last thing we need it another streaming service. And most streaming services have an app for AppleTV.
 
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Somehow I don't think it will hold true for 4K releases, and if this is the case, I'm hoping that Apple will allow for an upgrade charge, similar to when Apple allowed to upgrade your music library to DRM free iTunes Plus quality.

I guess it depends on the licensing fee structure Apple currently has in place with the studios. Apple paid appreciably more to license DRM-free music and passed that cost on to the consumer.

Apple either did not have to pay more for 1080p content compared to 720p content, or that fee was already factored into the price we were paying for 720p content so there was no additional cost to unlock 1080p. If Apple has done similar with their 4K and HDR content, then there should be no fee to unlock it.
 
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What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay.

Really? No one is willing to pay an extra $2 a month for 4K, HDR, and 4 simulators streaming locations? :eyeroll:

No other popular video service offers anything.

Wrong again. All or nearly all of them do except for Apple.

The real world of 4K is that it is mostly no where.

And three strikes you're out. The ability to access 4K content has been available for years, and has even been a feature for video recording in the pockets of over 500 million iPhone users for nearly 2 years now.
 
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