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MacRumors reader Tomas Jackson, who resides in the UK, has discovered Apple is listing select movies as 4K and HDR in iTunes purchase history.

itunes-apple-tv-4k-800x238.jpg

In a discussion topic on the MacRumors forums, Jackson shared a screenshot of his iTunes purchase history with the 2016 film Passengers listed as "Movie (4K, HDR)" under the Type column. However, he said iTunes only let him download the movie in HD quality, which is either 720p or 1080p depending on the content.

4k-hdr-itunes-movie-history-800x141.jpg

Another reader mentioned that the 2016 film Fantastic Beasts and Where to Find Them is also listed as 4K and HDR. MacRumors rented the film to check, and we can confirm the film indeed has "4K, HDR" next to it in our iTunes purchase history. Nevertheless, iTunes lists the movie's video quality as 720p.

Not all movies are listed as "4K, HDR" at this time, and it may be region specific for now. One reader from the United States shared a screenshot of Passengers still being listed as "Film (HD)" in his iTunes purchase history. MacRumors can confirm "4K, HDR" has appeared in both the UK and Canada at least.

itunes-rental-720p.jpg

iTunes content remains viewable in SD and HD for the time being, but the discovery suggests Apple may be gearing up for what's around the corner -- 4K and HDR support for both iTunes content and a new Apple TV.

In February, Bloomberg reported Apple was testing a new, fifth-generation Apple TV capable of streaming 4K video, adding that it may be released as soon as this year. The report also said the new Apple TV, allegedly codenamed "J105" internally, would display more vivid colors, suggesting HDR support.

A month later, developer Firi Games provided MacRumors with evidence of a device identified as "AppleTV6,2" and running "tvOS 11.0" connecting to its arcade game Phoenix HD for Apple TV in its logs. The IP address fell within a range linked to Apple's headquarters in Cupertino, California.

The current Apple TV has a model identifier of AppleTV5,3, and Apple TV6,2 does not correspond with any released model.

It's conceivable that Apple could launch 4K content in iTunes alongside a new Apple TV with support for up to 4K video output and HDR, or high dynamic range, which allows for sharper colors and lighting. The current, fourth-generation Apple TV has a maximum 1080p video output, and no support for HDR.

Netflix has embraced 4K, offering its original series in ultra-high-resolution on compatible devices. The high-end iMac models with 4K and 5K Retina displays are currently Apple's only devices that can properly display 4K content. The latest Apple TV lacks the hardware required for 4K and HDR video output.

Article Link: Apple Listing Select Movies as 4K and HDR in iTunes Purchase History
 

Dwalls90

Contributor
Feb 5, 2009
5,038
3,205
Apple is like the last company on earth to support 4k. I thought they would be among the first.

I don't think the ATV4 released Fall of 2015 was capable of running 4K TV, so they were forced to wait for the next ATV upgrade (probably Fall of 2017).

Apple also really hasn't ever been the earliest adopter of most technologies. They're known to wait a little and then refine it to consumer perfection.

Will be dead on arrival if they cannot provide us with a subscription model. Purchasing movies individually off iTunes is a real pain in the ass, even more so with Netflix & Co. striving.

Agreed.. with lots of providers making headway on streaming channels, hopefully Apple has been able to muster something up.
 
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TurboPGT!

Suspended
Sep 25, 2015
1,595
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Apple is like the last company on earth to support 4k. I thought they would be among the first.
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.
 
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Dainin

macrumors regular
Sep 4, 2009
171
77
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.

I pay the added fee for Netflix. I can’t wait for a 4K AppleTV so I don’t have to stream from my PS4.
 
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JohnnyGo

macrumors 6502a
Sep 9, 2009
917
599
What are you talking about? Even once Apple releases a 4K Apple TV, and upgrades the iTunes Store to 4K content -- how much 4K content will be available on Apple TV? Netflix, for an added fee that no one will pay. No other popular video service offers anything.

The real world of 4K is that it is mostly no where.
Netflix and Amazon Video have loads of original content at 4k resolution. If I understand correctly there is even more content using HDR.

Movies per se depend on new masters been released by movie studios and most 4k content is for purchase only not streaming (again a restriction imposed by the studios not Apple, Netflix or Amazon)
 
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TurboPGT!

Suspended
Sep 25, 2015
1,595
2,620
Netflix and Amazon Video have loads of original content at 4k resolution. If I understand correctly there is even more content using HDR.

Movies per se depend on new masters been released by movie studios and most 4k content is for purchase only not streaming (again a restriction imposed by the studios not Apple, Netflix or Amazon)
And Amazon is still not on Apple TV, although it will be soon.

It is getting there. Mid-2017 seems like the appropriate time for Apple to make the move. Mid-2015 was not.
 
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DTphonehome

macrumors 68000
Apr 4, 2003
1,796
2,545
NYC
Nice, 5th gen here I come. Although I don't expect it, it would be nice if they start native support for 3D as well.

3D is dead. It's not an advertised feature anymore. 4K and HDR is where it's at. But, you can watch 3D movies from an AppleTV... it has to be a split-screen mp4/m4v that the TV interprets as 3D. I have a few movies loaded into iTunes in 3D, but I never watch them.
 
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DTphonehome

macrumors 68000
Apr 4, 2003
1,796
2,545
NYC
Will Apple TV ever become a subscription model like Apple Music? Or is doomed to be the 'iTunes' pay-per-item model of movies and TV?

There are several streaming subscription services you can sign up for right now that work on AppleTV. Apple itself was rumored to have one in the works but it fell through.
 
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