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Why not just expand the capabilities of the current Apple TV?
Agreed. What additional functionality can they add by making you buy a whole new television versus building a set top box? Is this like making people buy an iPhone 4s to get (or keep) Siri functionality?
 
How about they test that in the iPad first? It was a huge disappointment that iOS 5 did not get Siri and the other gimmicks to the iPad 2. No weather forecast, no stock market news and the whole notification center seems to be kind of lost in the middle of the screen. I know that is not the main topic here, but what I am trying to say is that if Apple wants to port Siri and other features on a bigger screen, they have to do their homework. What they did to the new features on the iPad is not far from butchering it.

Now picture that same kind of Apple decision-making being applied to a much larger cost television purchase. When would an Apple television no longer be able to fully take advantage of the latest features of it's underlying software? What kind of upgrade schedule would it require to keep up with the desirable features rolled out in regular updates?

At $99, one can somewhat swallow having to replace an :apple:TV with a new one every year or two to keep up with advances offered in newer versions from Apple. Are we going to want to play that game with a whole television?
 
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Sounds cool, but I'm afraid of what would happen if a family tries to watch TV and it goes
"Play Sesame Street!"
"No, let's watch Dancing with the Stars!"
"I want to watch the Broncos game!"

How will it know which person to listen too? Also, how will it know to not listen to the dialog on the TV shows/music, etc.?

Who knows... I guess that whoever becomes SIRI's best friend wins. At least there will be no remote control to fight for.

That's unless SIRI gets angry and yells: "NO TV FOR YOU!"
 
That's not the "always on" in the comment I was responding to.

I don't think Apple is going to make a Television with Siri centric voice commands. There's just way too much human voice interaction going on in front of a TV to make it practical. So there won't be any "Siri always on".
Maybe a single button remote similar to the apple remote that activates Siri.

That could change though if Apple engineers are able to make Siri much more intelligent in the next couple of years.

But I don't see it happening.
 
I'm going with facial recognition.

"Good evening Dave. Would you like me to to display your favourite channels list?"

And presumably 3-D too?
 
Agreed. What additional functionality can they add by making you buy a whole new television versus building a set top box? Is this like making people buy an iPhone 4s to get (or keep) Siri functionality?

For most people, buying a TV is like buying new shoes. Have to pick through many models, sizes styles, colors, refresh rates, 3D Capable, LED Backlit or not, Plasma or LCD, etc.

I guess Apple is going to determine what size of TV a person should buy. They may release 3 or 4 different sizes, but will that be enough?
Now, imagine a TV with no HDMI, no Component, no DVI, no VGA. Only Thunderbolt Port. :eek:

Whatever it is they are building, I'm sure we will love it.
 
Well, I guess the speech recognitions will be not "always on", like it is not on the iPhone 4s actually.. ;)

But it can't tell the difference between my voice and my wifes voice. So if we are both talking Siri gets confused.
 
That's my point, Apple goes for a premium product and a premium price and a premium profit margin on their products. I just wonder how much extra Apple will want to charge for a 46 inch TV? And will the mass market be willing to pay for it? Or is this just a niche market product that some of us might pay the Apple tax on, just because it integrates seamlessly with all of our other Apple products?

If a stand-alone box is allowed to also exist for around $99 and it is pretty much the software of this television, I can't see it working much at all. If they kill the :apple:TV to unify the software with the hardware, it would seem to have a better chance, but that target 40% margin is going to be hard to swallow for the television shopper seeing bigger screens (or worse, the exact same screen with someone else's logo on it) being pitched for probably a lot less right next to the Apple-branded model.
 
"Siri, show me something on TV that doesn't suck"

(TV explodes)

-Kevin

Then Siri would find NOTHING at all!

What Apple needs to do if they're serious, is build a "data bank" in their TV of all the shows, movies and games ever created. "Siri, show me the first season of I love Lucy explodes" and pick out an explode from there. "Of course the companies like BlockBuster and Netflix would have a fit." ALSO a "live" TV for live news, sports and whatever.
 
Can't wait

I can't wait for it, I'm sure it will be awesome!!!
I agree with some that it can't be revolutionary like iPhone & iPad. But give me a 42-50in. Cinema Display style TV with my Apple TV built in, options for service provider, Apple quality/customer service and I'm first in line! Just an Apple TV would be great for me!

I would love to see them be able to get TV into more of watch what you want when you want, and only pay for what you watch. It's not that I hate how I get my TV now, I just hate the company's we get it from and think there is room for one more way to get our service.:cool:
:apple::apple::apple::apple::apple::apple:
 
Also, there needs to be a great hardware-based reason for an Apple Television vs. all existing players. Everything that is a software innovation can be built into an :apple:TV and used with ANY television (including those we already own). In this way, the concept of an Apple Television is not like revolutionizing smart phones, music players, tablets or computers. In all of those revolutions, you had to buy the hardware to use the many "wow!" features of the software.

Totally disagree with you. Do people buy regular PC's and put OS X on them? Is there any WOW factor in any of the hardware Apple produces nowadays? So why would Apple bother with building an Apple branded TV? Umm, probably to make a ****load of money!

What's gonna make them more money, selling $99 set-top boxes or $1000+ television screens? And of course they will make the software specific to that hardware because that is how you drive sales of something that seemingly has similar hardware. Case and point, iPhone 4S.

I do agree though, the secret is behind the content delivery with iTunes...
 
You bet, this is where I can see Apple revolutionizing the system. If they can pull that then....
The TV set itself is hardly something that will revolutionize the market, while it can have cool features I don't see Apple taking the lead over other manufactures out there that produce really great displays. ATV box is a good start imo. They should focus on that way more than a TV Set.


That's a big part of my problem though... you can't release the television and then try and do the content deals that justify its existence after the fact (their success with the ATV has been underwhelming in this respect). Apple "could" install a Cable Card slot in the TV and do deals with Comcast, Time-Warner, etc. to piggy-back their content deals, but I REALLY don't see that happening (of course both Comcast and Time-Warner are working directly with Samsung and Sony on integrating their s/w into their televisions).

I just don't see any evidence that the content guys are any more interested now than they ever have been about stabbing their existing distribution partners in the back (i.e. violating, and as a result nullifying their existing VERY lucrative "to the TV" programming "agreements") and cutting a major deal with Apple (and you know Apple is going to get their % of the revenues). And I'm not even taking into account the advertising implications of undercutting their broadcast ratings model.

Regardless, when SJ said he "cracked" something, I'll bet he wasn't talking about a content deal... so it must be something more clever and innovative than anything I've seen mentioned to date.

I guess a good place to start is "Where did GoogleTV go so wrong?" and what lessons can be learned from that debacle.
 
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These two were made for each other. This is a cool way to run a TV. No remote. Siri, what's on tonight? Siri displays a list of programs on a grid. You scroll down and across with two fingers in space. Double tap to select, or, just, "Siri, start playing Revenge, 8pm."

Cost to view:
Non-premium:
One hour program 99¢. Month subscription to this program $2.99. Season subscription to the same program (20 episodes) $9.99
Premium:
Double the prices.
Public TV:
Free

Want to surf?
Free 5 minutes for each hour program. You find one you want, click and choose to view from beginning (99¢) or subscribe to season ($3.99) and watch all previous episodes at your leisure.

That's all great but Apple doesn't need to deliver a television to roll out much better pricing on content. They could do that now or even years ago... IF the content providers wanted to sell their stuff at those kind of prices. A "magical" (whole) television is NOT required for the above. Getting the content creators to take the hit (vs. current pricing) and an :apple:TV with Siri gets the job done for around $99.
 
For most people, buying a TV is like buying new shoes. Have to pick through many models, sizes styles, colors, refresh rates, 3D Capable, LED Backlit or not, Plasma or LCD, etc.

I guess Apple is going to determine what size of TV a person should buy. They may release 3 or 4 different sizes, but will that be enough?
Now, imagine a TV with no HDMI, no Component, no DVI, no VGA. Only Thunderbolt Port. :eek:

Whatever it is they are building, I'm sure we will love it.

It better be a robot sex slave if it expects me to not have a way to plug in my Xbox.
 
Interesting if this is true... is the Television market really broken so much as the content within it? Displays today are both cheap and well made, with a variety of consumer options fit for every situation.

If anything needs to be changed within tv it's the content itself. The drab reality shows, contests and celebrity whore fests are getting old. If Apple can find a way to change this aspect, then I get it. Otherwise, I'm not so sure I believe the rumors. Very "un-Steve" like.
 
I don't think Apple is going to make a Television with Siri centric voice commands. There's just way too much human voice interaction going on in front of a TV to make it practical. So there won't be any "Siri always on".
Maybe a single button remote similar to the apple remote that activates Siri.

That could change though if Apple engineers are able to make Siri much more intelligent in the next couple of years.

But I don't see it happening.

Imagine watching a TV show where the characters give commands to SIRI, on your own AppleTV.. The show will be able to control your TV.

How will SIRI be able to hear commands if let's say you are watching a loud movie? I would imagine two possibilities:
1) A remote control for voice commands (in that case, why have SIRI!)
2) A noise canceling system that would pickup the audio from the environment and remove the audio being currently played. This is very possible to do, and theoretically not very hard.

If it's not #2, I have no idea, unless SIRI can read lips.
 
I imagine an edge to edge screen, apple logo glows on bottom when off. All flat glass screen, no dust traps.

I can't imagine what the control will look like though, if there even is one. Obviously ipad/iphone/itouch will work, but they need to give a standard remote as well... unless that would be the itouch.

all flat glass you say? isn't that most tvs now sold? you described a tv that's already out in the market, i just dont see the point when they can sell a box for far less.

why would they be working on this television as far back as 2007 and at the same time release a product so far removed from their goal?

I still say people are going to miss having a constant feed of tv on, unless apple implement a cover-flow style method of flipping thru the content, like you do now with a cable/satellite provider, the experience will just leave a lot to be desired
 
I'm imagining a TV running iOS tightly integrated with all the iOS devices. We can probably subscribe to TV channels through iTunes, play multiplayer games using our iPhones and iPods as controls, or even remotely control the TV to do certain tasks like recording certain episodes of a show through iCloud.

After the TV, I'm not sure what is left for Apple to conquer. Everything else I have in my room is already made by them.
 
Imagine using your ipad as a remote with gestures instead of buttons? Swipe right to move channel forward, back to go backwards. Swipe upward for a favorites list, etc.

This is possible already today with Eyetv. It's not as good as you would think.
 
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A334 Safari/7534.48.3)

Always wondered what the next G4-cube-like failure would be...
 
Ugh. Maybe we should ban anyone who has no common sense or who has never used a Kinect from commenting in this thread.

To get Siri to listen, you would have to prompt her first. Just like with Kinect. "Siri, [command]." There would surely be an on-screen icon to alert you that Siri is in fact listening, just like there is with Kinect.

Seriously, I would recommend that anyone who is interested in the logistics of voice controlling your TV, stop before you post and go read about the Kinect and NXE 2.0 coming to Xbox 360 next month.

I like Siri and I think it's a great idea to voice-control a web-connected HDTV, but all of the "revolutionary" technology that you're speculating about either already exists on Xbox or will be released next month.
 
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