Apple Loses Fourth Place to Xiaomi in Booming China Smartphone Market

Discussion in ' News Discussion' started by MacRumors, Feb 18, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has fallen to fifth place in China's booming smartphone market, where combined sales reached 131.6 million units in the fourth quarter of 2016, accounting for nearly a third of worldwide shipments. The Q4 figure confirmed the highest ever annual amount of smartphones sold in China, according to market research firm Canalys, with shipments for the year reaching 476.5 million units, rising 11.4 percent from 2015 levels.

    Huawei shipments of 76.2 million units took the top spot in China's smartphone market in 2016, followed by Oppo with 73.2 million units and Vivo with 63.2 million. Apple meanwhile shipped 43.8 million units, down 18.2 percent year on year, influencing the company's 7 percent decline in global shipments compared to 2015. Apple also lost fourth place to Xiaomi, despite the Chinese maker also experiencing declines in the country.


    Huawei's success in China continued apace on the strength of its flagship products, said Canalys research analyst Jessie Ding. "While Apple, Samsung and Xiaomi are all in the process of adjusting their strategies in China, Huawei took the opportunity to consolidate its position in the tier-1 and -2 cities." The lull also allowed Huawei to attack Oppo and Vivo's backyard "in tier-three and tier-four cities," Ding noted.

    Last year Apple experienced its first ever year-over-year decline in the Chinese smartphone market, with the company's phones continuing to be outpaced by cheaper alternatives and the iPhone 7 failing to kick up a frenzy among consumers compared to previous launches, according to analysts.

    Apple faced a similar story at the beginning of the current year. Despite recording record results, Apple's Q1 2017 earnings call revealed revenue was down 8 percent in China, but CEO Tim Cook claimed half of that decline was down to currency devaluation. Cook said that while China was "not without challenges", he remained "encouraged by improvements" going into the second quarter.

    Analysts have previously suggested that Apple's decline in China has been compounded by loyal users taking a year off upgrading in 2016 in anticipation of 2017's "iPhone 8". If so, Apple's success there depends on whether the upcoming phone can live up to the hype.

    "China and Hong Kong are still the hardest-hit areas in Apple's global top ten market," according to Ding. "The outlook remains bleak for Apple to get its China performance back to its heyday of 2015. As with consumers in other developed markets, China's consumers are awaiting the 10th anniversary of the iPhone with very high expectations."

    Article Link: Apple Loses Fourth Place to Xiaomi in Booming China Smartphone Market
  2. Telos101, Feb 18, 2017
    Last edited: Feb 18, 2017

    Telos101 macrumors regular


    Apr 29, 2016
    Why do I get the feeling the iPhone 8 won't live up to expectations? :rolleyes:
  3. zzLZHzz macrumors 6502

    Mar 9, 2012
    Those china phone are so cheap, I could have buy a few of that for the price of 1 iPhone, obviously Apple can't beat those raw numbers. But per device revenue, iPhone is still one of the top.

    Could get those china phone as burner-phone and throw away if damaged.
  4. radus macrumors 6502

    Jan 12, 2009
    As far as I know People in China rather buy Chinese products. Apple will loose this market.
    Who are the owners of these Chinese companies ?
  5. Aussi3 Suspended


    Jun 3, 2012
    Facesticks on the App store
  6. Zirel Suspended


    Jul 24, 2015
    Chinese rather buy Chinese products?

    The Chinese are the people that like imported goods the most. And extremely Brand-aware!
    --- Post Merged, Feb 18, 2017 ---
    That really must be right... /s

    Xiaomi is losing sales for the third consecutive year, and Apple in selling more iPhones than before...

    But someone will eat up that """"data""""
  7. JosephAW macrumors 68020


    May 14, 2012
    The iPhone is not for everyone, it's for those who want the best phone.
  8. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    Yup. It's the government that wants the people to buy local.

    Where are you getting this? iPhone sales fell in China. It's right in the article. Are you saying the article is untrue?
  9. zzLZHzz macrumors 6502

    Mar 9, 2012
    That right. Tons of them goes to Japan, Korea to buy Chinese products because they deemed that the Japan/Korea government has better quality check than their own country.
  10. 69Mustang macrumors 604


    Jan 7, 2014
    In between a rock and a hard place
    The iPhone is not for everyone, it's for those who want an iPhone. Fixed that for ya.;)
  11. dmylrea macrumors 68030


    Sep 27, 2005
    Not all the China phones are cheap. There are higher-end phones that are full spec phones with all the features you want. The difference? They aren't selling them at 50% profit margin, and those companies don't maintain billions of dollars cash made off their high profit margins. Apple COULD beat those numbers if their phones weren't upwards of $1000 USD.
    Look around and see what some of these Chinese companies are offering for a couple hundred bucks. Phones with features that you'll not find even in Apple phones. It's actually pretty amazing what you can get for a few hundred dollars.
  12. MrNomNoms macrumors 65816

    Jan 25, 2011
    Wellington, New Zealand
    End of the day the marketshare doesn't matter when there is a race to the bottom between the other vendors slitting each others throats whilst Apple runs off with 90% of the profit - Apple is smart not engaging in the race to the bottom in favour of preserving the brand. Eventually those buying the low end phones will want to upgrade to Apple which has the status that comes with owning a foreign brand - why destroy your brand for temporary short term marketshare when you can play the long game?
  13. hellopupy macrumors 6502


    Sep 8, 2016
    Los Angeles
    Means you don't know much. Apple products are too expensive for Chinese right now, most Chinese still don't have the disposable income for Apple to be #1 right now.
  14. MacBH928 macrumors 68040


    May 17, 2008
    What makes China on the opposite of the world opt for Oppo and Vivo while everyone else is using either a Samsung or iPhone and the new comer Pixel. Also they don't have Samsung?!

    I looked up huwawie and Oppo they are around $400-$600 range. Seems similar to iphone.
  15. FixOrr macrumors newbie

    Mar 18, 2013
    It seems everybody has missed a very important point, subtle but incredibly important. For those who have never worked or lived in Asia this will sound strange but the number '7' is bad (bad unlucky in the asian psyche) whereas the number 8 is good (incredibly lucky). So If Apple focus on the number '8', I predict a large growth in Asian sales and riot in the shops.
  16. 8012R3 macrumors member

    Aug 18, 2014
  17. newdeal macrumors 68020

    Oct 21, 2009
    I am pretty worried this is going to be like that teardrop shaped iphone that everyone wanted when the iphone 5 was rumoured and then we got the iphone 5 instead. Everyone thinks we are getting this awesome iphone 8 and if Apple releases the 7S instead they are really crapping their bed
  18. Stella macrumors G3


    Apr 21, 2003
    Many companies would take this into consideration, they will skip version 4 and 7.

    Apple didn't obviously have the foresight to change the version number.

    If Asian markets are so important to them, what were they thinking?
  19. FixOrr macrumors newbie

    Mar 18, 2013
    Exactly and I would like to quote Forest Gump here: "Stupid is as Stupid does"
  20. MH01 Suspended


    Feb 11, 2008
    Not surprised . Myself, an upgrader each generation to the top model stopped at 6S , no longer see the value , given the small incremental upgrades and rising prices .
  21. Winni macrumors 68040


    Oct 15, 2008
    You are entitled to your personal beliefs. But it's just that: A personal belief. The iPhone with its crippled OS is the last phone that I would buy. Huawei and several other companies offer a much better value. And after all, smartphones are just consumer products with an extremely short lifecycle.
  22. cwt2nospam macrumors regular

    Nov 19, 2016
    Is it really too much to ask that a site that's been covering Apple for many years — as MacRumors has — show some understanding that marketshare is truly a second order consideration for any business? To say that "Apple has fallen to fifth place" and then compare their shipments to those of companies that are losing money and have been for years shows a profound lack of business sense. Running your competition into the ground is the opposite of losing.
    Note that Apple makes money selling the phone and from multiple after purchase revenue streams.
  23. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    In my experience, the opposite is true.

    There are a lot of tours for foreign vacationers that stop by a near-by shopping center. Many of these tour busses are exclusively for Chinese visitors. They will go into the stores, look for items, search all over the box to see where they were made. If they can't figure it out, they would ask someone working in the store where it was made. If it was made in China, they wouldn't buy it. Anywhere else was okay.

    I personally think that textiles are good quality in China, but I wouldn't trust electronics if they were made with Chinese parts.

    In my experience, this is all true.
  24. cwt2nospam macrumors regular

    Nov 19, 2016
    And that's just your opinion. IOS is the only phone OS I'd trust to do my banking, and that's a major reason for buying a smartphone. For example, Google's business model (mining your data to monetize it) guarantees that Android will never be secure enough to use for checking my balance, let alone making payments of any kind. Then there's the fact that 99% of Android phones are not using the latest version of the OS and can't upgrade because their phone company won't let them. Talk about crippled! Old versions have the most known security issues, so upgrading to the latest version is critical if you want your phone to be truly useful.
  25. macfacts macrumors 68040


    Oct 7, 2012
    I'm guessing you're an Apple investor.

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