Apple Loses Trillion Dollar Company Status Due to 10% Slide on Stock Market Since Thursday

Discussion in ' News Discussion' started by MacRumors, Nov 5, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    AAPL has dipped below the $200 mark at times today, and is down around 10 percent since Apple's earnings report last week, resulting in the company losing its trillion dollar valuation in terms of market capitalization. As of writing, Apple has a market cap of around $950 billion based on its latest share count.


    Apple on Thursday reported revenue of $62.9 billion during the fourth quarter of its 2018 fiscal year, an all-time record for the July-September period, but the good news was overshadowed by Apple's revelation that it will no longer disclose iPhone, iPad, and Mac sales on a unit basis starting next quarter.

    The news has sparked concerns among some analysts and investors that Apple may have something to hide, as iPhone unit sales in particular were essentially flat last quarter and could begin to decline in upcoming quarters.

    Apple's financial chief Luca Maestri said unit sales are "not particularly relevant for our company at this point," as they are "not necessarily representative of the underlying strength of our business." He added that Apple may provide qualitative commentary related to unit sales if the info is valuable to investors.

    AAPL is also being dragged down by a questionable report claiming Apple has informed its suppliers to halt plans for additional production lines dedicated to the iPhone XR due to "disappointing demand" for the smartphone.

    Not everyone believes Apple's decision to stop reporting unit sales is a bad one. Apple bull Brian White at Monness Crespi Hardt believes the change "makes perfect sense" as Apple's success is "increasingly driven by an ecosystem of product and services on Planet Apple," including rising ASPs.

    Apple analyst Gene Munster of Loup Ventures also believes the change will be "a good thing for Apple investors," as "the new reporting method will force the Street to think about Apple's business as a stable and growing service, which should yield a higher earnings multiple in the long run."

    AAPL is currently hovering around $199-$201 on the intraday market, down from a closing price of $222.22 on Thursday.

    Article Link: Apple Loses Trillion Dollar Company Status Due to 10% Slide on Stock Market Since Thursday
  2. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    They want to buy their shares on the cheap, hence their announcement of no more sales numbers.
  3. martyjmclean macrumors 6502


    Jan 24, 2018
    Sydney, NSW, Australia
    Sending thoughts + prayers to Apple in this difficult time. :(
  4. AngerDanger, Nov 5, 2018
    Last edited: Nov 5, 2018

    AngerDanger macrumors 601


    Dec 9, 2008
    I kinda wonder what Tim Cook did upon first hearing the news…

  5. Digital Skunk macrumors 604

    Digital Skunk

    Dec 23, 2006
    In my imagination
    ‍♂️ So they're a $900 Billion company?

    Oh the humanity!
  6. My Name is URL Suspended

    Nov 18, 2013
    That’s fine, just jack up your prices on more crap.
  7. DJLAXL macrumors 6502a


    Jun 3, 2014
  8. WalterTizzano macrumors 6502


    Mar 6, 2014
    Good. Maybe this will teach them to be less greedy.
  9. Mike MA macrumors 68020

    Mike MA

    Sep 21, 2012
  10. Starship67, Nov 5, 2018
    Last edited: Nov 5, 2018

    Starship67 Suspended


    Oct 28, 2017
    Hmm funny thing that stock market. This could change a number of times on any given day or week. So what's the news?
  11. ThunderSkunk macrumors 68030


    Dec 31, 2007
    Milwaukee Area
    unit sales are "not particularly relevant for our company at this point,"

    Apple has crossed the event horizon into Silicon Valley post-reality utopianism.
  12. bluespark macrumors 68000

    Jul 11, 2009
    Disclosing unit sales is important to investors. Apple is welcome to explain why those figures are no longer "relevant," but investors aren't required to view things the way Apple prefers. I think the 10% correction on that news sounds about right (and I say that without regard for reports of weak Xr sales).
  13. mi7chy, Nov 5, 2018
    Last edited: Nov 5, 2018

    mi7chy macrumors 603


    Oct 24, 2014
    Apple need to shift their strategy and focus more on medical and health. iPhones and Apple Watches are great inexpensive helium leak detectors compared to specialized devices such as from Inficon that cost $20K+.

  14. redheeler, Nov 5, 2018
    Last edited: Nov 5, 2018

    redheeler macrumors 604


    Oct 17, 2014
    A single sentence explains both the overpriced hardware and measly 4 GB of free iCloud storage.

    Overpriced hardware = fewer units sold, but Apple doesn't care as the greater per-unit price makes up for it.
    Measly free storage = not a good selling point for hardware, but does result in more people opting for the paid storage tiers, which strengthens services revenue.
  15. john123 macrumors 68020


    Jul 20, 2001
    Watching this thread now for the comments by the dozens of people who think they're Warren Buffett and Jack Welch combined.
  16. djcerla macrumors 68000


    Apr 23, 2015
    Nikkei reports are always perfectly timed, I'd say engineered, to extend AAPL losses in down moments, and always turn out to be completely made up.
  17. justiny Contributor


    Jul 28, 2008
    As an Apple shareholder, I couldn’t agree more about the company’s disgusting greed and the increasing prices on their (ever more confusing) product lines as if it’s a fashion trend.

    On the other hand, I’m not panicking and have no intention to sell. Despite the negative press, this is a great time to buy Apple stock, as it probably won’t be sub $200 for very long. I might even pick up a few more shares to add to my collection.
  18. martyjmclean macrumors 6502


    Jan 24, 2018
    Sydney, NSW, Australia
    Fake news!! Craig Federighi never has a bad hair day.
  19. genovelle macrumors 6502a

    May 8, 2008
    Because if it were relevant their competitors like Samsung, Google, Microsoft and others who have not provided this information for years, would be expected to report it. They stopped years ago, and there was not a word.
  20. Duane Martin macrumors 6502

    Duane Martin

    Oct 15, 2004
    Calgary, Alberta
    Curious why Gene Munster thinks this will make the street look at the true value of Apple when every other positive indicator has been consistently ignored over the years? It is often argued that Apple is too dependent on the iPhone for revenue but in a quarter that showed increased revenue despite the stagnation felt in the smart phone market it would seem as Apple moves away from the iPhone for increased revenue no one is noticing.

    Apple valuation and rational thought don't seem to be talking, as per usual.
  21. Krayzkat Suspended

    Apr 22, 2011
  22. macguru212 macrumors 6502


    Apr 17, 2009
    Wall Street has done this to Apple since forever. It's a weird game these two play.
  23. Cosmosent macrumors 6502a


    Apr 20, 2016
    La Jolla, CA
    RE: "Apple analyst Gene Munster of Loup Ventures"

    That's NOT an Analyst ! ... that's an AAPL "Cheerleader" !!!

    These three are the Best:

    Toni Sacconaghi of Bernstein

    Jeffrey Kvaal of Nomura's Instinet

    Dan Ives of Wedbush
  24. JPack macrumors 601


    Mar 27, 2017
    Sales units are linked to the performance of Apple services and other accessories. Consumers aren't likely to buy Watch or Apple content if they don't have iPhone.

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