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The paywalled report explains that Apple's search technology faces a setback amid loss of talent to Google. In 2018, Apple sought to bolster development of a web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. The company's technology recommended websites based on a user's interests and browsing history. Now, Laserlike's founders have reportedly returned to Google.

Apple's search team is believed to contain at least 200 employees and powers the technology behind Spotlight, Siri Suggestions, and answers provided by Siri. The company is still at least four years away from launching a replacement to Google search, according to one person involved with the team speaking to The Information. While Google pays Apple around $15 billion per year to stay as the default search engine on Apple devices, Apple developing an in-house rival to Google search could increase its leverage during its periodic negotiations with Google over the deal.
Since Laserlike existed for 4 years, perhaps the loss of its founders back to google is of no great importance. More importantly does the technology acquisition give Apple search team the resources/knowledge to make their future search engine in the manner they are looking for?
 
I’m not exaggerating at all when I say this:

Apple’s Spotlight is embarrassingly bad. Like everyone who works on that is brainless.

Only recently did it even START to try to finish or correct words you were typing LMAO. Like iOS 15 introduced SOME autocorrect/autocomplete aspects. Before that you had to literally type the entire word, spelled perfectly. Presumably a MAJOR reason to even use Spotlight is to search for the definition of a word. If you don’t know the definition of a word, it’s very likely you don’t know the exact spelling either. I just laughed. It’s like here’s Apple one of the biggest companies on planet Earth, and they have people that incompetent.

Spotlight is everything that is the antithesis of perfectionism. If I were tasked with Spotlight, I’d begin by firing everyone who had anything to do with its design.

Any intelligent human would understand a simple truth about humans and information: they don’t do well with bombardment. They don’t do well with overwhelming offerings. That is exactly what Spotlight does. It throws at you EVERYTHING. You can’t select to not be given a large portion of that data, either. You can go into Settings App and do some minor adjustments, but everything within the Settings App concerning Spotlight adjustments is exceedingly convoluted and ineptly laid out. Like if you go there you see numerous things describing Siri, and there isn’t any real explanation or easy way to know what each of them means or what exactly it does. A lot of it is seemingly redundant as well.

Apple needs to start adding Video Tips in-line within Settings App (No, they don’t need to be stored on the phone).
The problem with Spotlight is that it’s like if you walked into a room and asked a group of individuals a question and they all through piles of documents with pertinent information at you simultaneously. Imagine pages just flying all around and falling to the floor around you. That is Spotlight: information overload. It gives you all these different sources, simultaneous, and mostly you don’t want almost any of it. Searching should be about trying to get the person very few, very precise things they want to see, not any random things remotely concerning it.

They usually put the dictionary definition at the bottom of the results…usually you’ll have to literally scroll down and then tap ‘show more’ and at the very bottom is the definition. Imagine that stupidity…the person typed a single word and you don’t prioritize the definition in the results? Just embarrassing stupidity…
 
One of the reasons I returned back to Spotify after 7 years, was AM's abysmal search feature. Sometimes, it feels like I could write a better system with Python's built-in libs :D
 
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Why would Apple lose billions when iOS lists Yahoo, Bing, DuckDuckGo, and Ecosia as search engine options? Neeva would just be another option.
Try XSearch. Can be what you want then. No need to panic that apple don’t list it.
 
Apple search generally sucks:

Spotlight search sucks
Finder search sucks
Siri search sucks
Apple Music search sucks
AppStore search sucks
Network Share search sucks

What's left to suck?
When I search for files, I simply open the terminal and use "find ./ -iname '*filename*'" command, it's at least reliable.
Wow. Terminal. That’s soooo cool. If only people didn’t feel the need to mention that they use it every 5 seconds. That would be cooler. Though to be fair, they do normally add something ipad something blah blah - so I suppose this post is at least just stating some simple advice, no matter how self important it looks.
 
Google has done it right, much like Amazon. They separated out technology from the products, so that technology could be reused for various products. This has enabled Google to push several products forward while utilizing existing technology, such as machine learning tech. Apple built such tech into individual products, not allowing it to be applied to completely independent products and services. For example, the machine learning tech that is built into macOS can't be used for a separate standalone search engine. So they need to start over and build it separate.
 
Apple is already in the ad business in other ways. They are also essentially already is in the search ad business by the $15+ billion deal they have with Google.
By that logic they are really in pass-through search engine mode….as they pass through queries to the default. Or you can type www.search engine.com in safari and do your own search.
I'd rather see Apple have its own successful search engine than simply be the (default) vehicle that pushes Apple users to Google search.
Maybe they can do it or maybe they can’t.
 
Google has done it right, much like Amazon. They separated out technology from the products, so that technology could be reused for various products. This has enabled Google to push several products forward while utilizing existing technology, such as machine learning tech. Apple built such tech into individual products, not allowing it to be applied to completely independent products and services. For example, the machine learning tech that is built into macOS can't be used for a separate standalone search engine. So they need to start over and build it separate.
That’s the difference between a privacy company and one that is not.
 
is it me or is Siri suggestions and search on iPhone getting Worse?

I mean if I type in MAIL the top hit is (Peter - Private Mail). Peter stoped working in my company about 2 years ago and I have not even looked at his contact since that time.

Also WHY is Apple Music starting every time I tap play on my AirPods ???
I have not used Apple Music in let's say 5 years (not on purpose that is).

So I have my Mofibo /storrytell app open, I Pause it then 5 min later in the hope it will resume when I Press the headphone, Apple Music starts..... it's about a 50/50 chance I get Apple Music, an app I have not opened in 5 years and then the other option the app I HAVE open and I use for about 2 hours EVERY day, and is just on pause... how hard can that be ?

or is it Apple trying to force me into Apple Music until I buy - if so I hope the thet sued in the EU, for favouring their own app. (that is not even a competitor to MOFIBO , that is only audiobooks)
 
Apple search generally sucks:

Spotlight search sucks
Finder search sucks
Siri search sucks
Apple Music search sucks
AppStore search sucks
Network Share search sucks

What's left to suck?
When I search for files, I simply open the terminal and use "find ./ -iname '*filename*'" command, it's at least reliable.

You forgot Mail.

Mail search is the worst search in the Apple ecosystem hands down.
 
Apple's already on it. 🤣


Yes, but that's the opposite of making Siri (more) useful?

Now, allowing me to change the activation phrase to "Hello, computer, computer" would be making it more useful (and less likely to be inadvertently activated.)

Allowing complex searches and reminders such as, "Siri, remind me to stop at the pet store the next time I'm heading East on (insert road name/number here) and am driving towards the store" would make it more useful...

Actually working when I mumble "Siri wake me up at 6am" at 1am, and not having an alarm go off at *3pm* when I've driving down the interstate and can't do anything to turn it the frack off....would make it so much more useful...


sigh
 
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They better still give us the option to have Google as the default search engine when this happens.
 
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By that logic they are really in pass-through search engine mode….as they pass through queries to the default. Or you can type www.search engine.com in safari and do your own search.

There are multiple ways one can search but by saying Apple is essentially already is in the search ad business, I was obviously referring to the business agreement which has Google paying Apple handsomely to make Google search the default and push Safari users to Google.
 
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Wow. Terminal. That’s soooo cool. If only people didn’t feel the need to mention that they use it every 5 seconds. That would be cooler. Though to be fair, they do normally add something ipad something blah blah - so I suppose this post is at least just stating some simple advice, no matter how self important it looks.
Well, we have to be creative and improvise, when the default tools Apple places in our hands sucks.
 
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“Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.” -Apple

So is getting paid $15B a year to have Google as your default search engine on your device. Got it. 😆
Exactly. It's PR spin. And sure, we all want it, but what over-arching global authority decided privacy is a "fundamental human right"?
 
“Spotlight/Finder sucks” just means “I regularly forget what I named files”. :)
The biggest pain with nearly any search whether iphone web PC start menu search is I type fast, and when I start, the thing I want appears, but by the time I notice and stop, what I typed still matches the beginning of what I saw with less, but it's something else now. How can I see it with less but not with more??
 
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