LOL. You don't understand how companies subsidize or provide for free these services do you.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Luring TV Content Partners With Promises of Data Sharing
- Thread starter MacRumors
- Start date
- Sort by reaction score
LOL. You don't understand how companies subsidize or provide for free these services do you.
The New York Post is owned by Murdoch, 'nuff said. Not the most reliable paper, especially when there is a history of unsuccessful attempts to work with Murdoch.
I'm sure Apple is trying to attract as many content providers as possible, but promising to release data? Nah.
I'm sure Apple is trying to attract as many content providers as possible, but promising to release data? Nah.
Last edited:
how is that a lie? I sell a song on iTunes for $.99 and apple takes away about $.17 from it.
As I've switched more and more of our watching to streaming sources over the years, this seems like the obvious next step, and one that needs a central management system to make effective. If the tv industry could pull their collective heads out of their rears, they would see how much more valuable targeted advertising would be to someone who they know exactly what they watch and when, tied to their other online habits. Way, way more effective than the shotgun method of traditional tv advertising.
Considering Apple's penchant for user privacy, I highly doubt this claim. If it's true, then I won't be purchasing this service. How would it be ok for Apple to talk all day about how we're not the product, how different they are from Google, etc and then pull this stunt? I'm not buying it.
They might provide basic data: 25-35 year old male who likes action movies and science fiction television shows. I'm ok with that, but there should be an opt-out. Perhaps they could even incentivize people to provide this basic data by reducing the number of ads they have to watch, or through a promotional offer for a free month of service or whatever.
They might provide basic data: 25-35 year old male who likes action movies and science fiction television shows. I'm ok with that, but there should be an opt-out. Perhaps they could even incentivize people to provide this basic data by reducing the number of ads they have to watch, or through a promotional offer for a free month of service or whatever.
I'm not sure how these streaming packages are a good deal they way Sling TV has packaged their service. $20 for a limited basket of channels is no better of a deal than paying for cable or satellite, since most people will not be satisfied with their "bundle" of channels, let alone the lack of local channels.
In my situation, I want to cut out satellite, however, would like to have options outside of just the OTA local stations. So, an a la carte option would be fantastic, however, none of the streaming services are going that route at the moment.
I would like AMC, Velocity, Discovery, ESPN, Nick, ABC, CBS, NBC, Fox, BBC America, USA and CW. That is literally all my family watches. But there is no viable solution for us without buying multiple packages from HULU, Netflix and Sling TV. After all of that, its still just cheaper to pay 80 bucks to DirecTV and get the other 200 channels we don't give a flip about.
My hopes are Apple will offer programming on a per channel basis. Subscribe to only the channels you want. I can dream, can't I?
For data sharing, I'm not a fan of Apple doing that given their direction over the past 8-10 years where they have made it a point to keep customer data private.
In my situation, I want to cut out satellite, however, would like to have options outside of just the OTA local stations. So, an a la carte option would be fantastic, however, none of the streaming services are going that route at the moment.
I would like AMC, Velocity, Discovery, ESPN, Nick, ABC, CBS, NBC, Fox, BBC America, USA and CW. That is literally all my family watches. But there is no viable solution for us without buying multiple packages from HULU, Netflix and Sling TV. After all of that, its still just cheaper to pay 80 bucks to DirecTV and get the other 200 channels we don't give a flip about.
My hopes are Apple will offer programming on a per channel basis. Subscribe to only the channels you want. I can dream, can't I?
For data sharing, I'm not a fan of Apple doing that given their direction over the past 8-10 years where they have made it a point to keep customer data private.
Ads? No thanks. If I'm paying for a streaming service, there shouldn't be any ads.
In any event, I don't like ads. That's why I record shows on TiVo.
I'm curious if all these channels will also be broadcasting using Apple TV within the EU (Europe).
I've heard that HBO will be available but again not sure if that's the case for Dutch viewers.... Streaming tv services would be great it it would break with the artificial boundaries people call borders. In 2015 content should be delivered worldwide as the internet itself doesn't stop at borders itself.
That's my humble opinion...
I've heard that HBO will be available but again not sure if that's the case for Dutch viewers.... Streaming tv services would be great it it would break with the artificial boundaries people call borders. In 2015 content should be delivered worldwide as the internet itself doesn't stop at borders itself.
That's my humble opinion...
They don't really say WHAT data will be exchanged. Apple could simply give them aggregate data with no personal identifiers attached.
If these rumours are correct and the content providers show ads, there's no way I will sign up for this. It's the same reason I refuse to pay for cable TV and Hulu Plus – I don't want to pay twice for content.
First... this is a "rumor" so it may not be true. And, they can hand over what's watched and when without giving them "by who". If they want to share analytical data without sharing user data, be my guest. I would be more than okay with that.
The reality of an ala cartè service in 2015 would be no rosier. Most people would find every channel they want overpriced on their own. Ala cartè service is no longer a potential nirvana but simply a way for content providers to increase revenue.
It is likely your 10 favorite channels would end up costing $35-$50 a month unless you only watch qvc and hsn. On top of that a decent percentage of channels would cease to exist.
The reality is we are going to a world where we will have 5-10 different streaming services mostly driven by their own content libraries. This makes apple's entry tricky because they have created no content and have no back catalogue. This reality is going to be an issue for Netflix, Amazon and Hulu who have tiny original content libraries compared to the networks and studios who will ultimately offer their own services.
I would say these services survive as long as current contracts remain intact but things are going to change and its not going to be to ala cartè.
Instead of paying for bundled cable and satellite packages of channels you will have to pay six different streaming providers $10-$15 a month. And if you like sports you will stay have to pay for satellite or cable for the foreseeable future.
"Our business model is very straightforward: We sell great products. We dont build a profile based on your email content or web browsing habits to sell to advertisers. We dont monetize the information you store on your iPhone or in iCloud. And we dont read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple." - Tim Cook
I would bet that Con-cast already is whoring our data to the networks anyway. In fact, I wouldn't put it past Con-cast to give user data as well as viewing data if they could get an extra 1/2 cent per-record.
Can you tell how much I trust and love Con-cast?
If channels were ala cartè then you would pay probably over $50 a month for the list of channels above. Espn alone would cost $25-$30 a month given every satellite and cable household pays $7-$8 a month now regardless if they watch it.
General Data
Sound like to me Apple can have its cake and eat it too. By giving the providers "General Data" on how many people watched during time-frames and later by streaming the providers can get more view data without having to rely to pay for the Nielsen rating report which we all know has been skewed since it only looks at people who watch in real time and does not give proper credit for those who DVR or streamed the show later. This way Apple does not give out 'Personal' data or track 'Personal' data so they can keep their word on that part and give the providers something to make it worth their wild.
Sound like to me Apple can have its cake and eat it too. By giving the providers "General Data" on how many people watched during time-frames and later by streaming the providers can get more view data without having to rely to pay for the Nielsen rating report which we all know has been skewed since it only looks at people who watch in real time and does not give proper credit for those who DVR or streamed the show later. This way Apple does not give out 'Personal' data or track 'Personal' data so they can keep their word on that part and give the providers something to make it worth their wild.
And what if i'm a 20 year old male that prefer watching ads for feminine hygiene products? Does that makes me a narcist? Rhetorical question.
Seriously, I really dislike so called "ads" that somehow represents my interests. I googled for a camera on google en two weeks in a row I got add from other camera's but already lost my interest totally for camera's. I hope Apple TV broadcasting tv program's doesn't come along with lots of ads within each program. More then once ads, especially those that appears in the middle of a TV show, ruined my watching experiences.
Why? If you pay for cable you still get ads. That's just how it works for most channels. I don't expect this to change that part.
What would be very interesting is if they buy or use research provided by others. That is to say, company X tracks your activitites and habits. Company buys that info or comes into possession of it using other means ..