Intel down over 7% this morning because they forecast a weak outlook. Spilling over to Microsoft which is down 3.5%.
Absolutely correct, but what I have been wondering about is the following.
Apple has the deepest pockets of all of the tech companies in the world. It also has the narrowest product line of all its competitors (for the excellent reason you posted). What I don't get is why Apple seems to "forget" some of its products for years (e.g. the Mac Mini or the Pro) and both neglects it in terms of generic updates (processor, HD, etc) but also in terms of real progressive development (Macbook Air Retina comes to mind). Surely Apple should have the resources to issue regular updates on all product lines in timeframes that make sense.
It sometimes seems to me that indeed Apple is shuffling engineers and designers over the place from project to project like some say here. I was always annoyed at comments such as "I don't need X, I wish Apple would focus on Y", but lately I'm beginning to think that there really IS only 1 engineer in that company.
Wait a minute, we're not talking theory here.
Apple chose to focus R&D on creating a new (and in my opinion unnecessary) machine instead of bringing the Air up to where it should be. But a lot of that focus was aesthetics-based: terribly thin and funky keyboard to make it fit, but colored to match the iPhone (matching accessories are "cool"). So, "pretty-looking" took a back seat to "better" (ie, a retina Air).
I'm not trying to diminish Apple's technical brilliance. They still make really, really great products. And I also appreciate their attention to aesthetics (this brought me to them in the first place).
But I feel you underestimate the power of their marketing team, and Apple's focus shift to "fashion" over function.
This has always been there to some extent, but they took it to 11 on the RMB, and the Mac Pro.
In that case, Apple KILLED a use case and category of machine and didn't replace it with another.
The current Mac Pro is not the equivalent of the old. But it is preeetty. It is also powerful, for what it is: A video pro machine.
In that case, it appears that making it look awesome (it does), and small (it is) took a back seat to what you can do with it. All the PCI cards and drives you had are useless. The "external" nature of it means if you were a Mac Pro user you now have to "rebuild" your entire infrastructure back up.
Buuut...it's small and the ports light up in the back and look how "cool" it looks both inside and outside!! Watch the keynote again and you'll see what I mean. It's an amazing achievement....that I didn't need. What I needed was a Mac Pro with the latest processors, TB and USB 3. Maybe a smaller case. That's it. EVERYBODY would have been happy with that and it would have sold like crazy. Hell, Apple could have sold the 2 side by side and treated the new Mac Pro like the cube.
Alas, the "prettier" machine won.
Here's to hoping that the "fashion" sense doesn't extend to the MacBook Pro line any more than it already has and they don't pull a Mac Pro on us. I already can't buy one anyway until they offer a 2TB+ SSD or aftermarket ones show up (my use case is admittedly narrow).
I would hate an MBP with one f'in port and the RMB's keyboard (regardless of it's technical marvel), even if it came in Gooooold.
Yeah, sometimes I don't get it either. For a solid year I was wondering why they didn't just take a more current CPU, an ac compatible wifi chip, and stick it into the Apple TV. But they didn't. And then eventually the more expensive Apple TV 4 came out. I bought it and since the Apps haven't really gotten there yet, the part of the $150 Apple TV that is impacting me the most is the CPU and the ac wifi. So the upgrade is seeming like a worthwhile upgrade. Clever right?
There are 1,000 of engineers. We know that. But I think Apple is hesitant to do upgrades until they can produce serious additional revenue. So the niche products get shafted. Think about how long the previous version of the iPod touch was sold as dodgy un upgraded device.
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Well the Mac Pro is a special computer. I know a few people who use it and the current Mac Pro is okay for some of them. Two guys I know use the Mac Pro as home computers. Their process is to buy a good Mac Pro and use it for more than five years. They have each done this twice (during that same period I'm on my third iMac as comparison). One guy really takes advantage of adding extra storage and so I don't know if the current Mac Pro will work for him. They are still both using Mac Pros as their main home computer. I don't know if they will buy the trash can version (though one guy has just gotten a major promotion at work so going forward he can buy whatever he wants, he is just super frugal so I'm not sure what he will do). The third friend owns a design shop and so owns many powerful Macs for him and his employees. His workspace is fine for the trash can and he bought one or two and I don't think it was bad. They just take up less space on the floor under the desk where the old Mac Pros used to sit. I think he would have been fine with just the CPU upgrade that you talked about.
I don't think the new Macbook is at all unnecessary. It is focused on travel and that while a niche use case is a valid one. My GF uses a Macbook Pro because when she was buying a computer that was the only one with Retina screen. But if she were buying today she would buy the MacBook. For home use she would attach a hub with ports for a mouse and power. But since she frequently travels (going to auditions or rehearsals as an actor) and needs to work on her "day job" during downtime from a convenient wifi spot, the weight saving would be good for her. It was probably too early to kill the Air and its ports, but the Macbook is the computer for her and I think others. Though for many it will be the backup or travel computer and they will have something else at home and/or work.
I also hope that Apple doesn't just focus on fashion. Though I think what you are calling fashion is really Apple focus on making the computer more personal. That has always been their goal. I should also note that they have force people to pay heavily for that personal touch. That isn't changing. If you want to reuse old drives and PCI cards, well then that isn't really the point or commitment to their products that Apple asks of you.
People want good laptops. Period. Not hybrids or any of that garbage that turns into a tablet with 2 hour battery life. They want the best experience on the best hardware.
You seem to be side-stepping my points.
I don't deny that the Mac Pro is useful, beautiful, and powerful. I'd buy one if I had the money to blow (on it and new enclosures for drives, etc., driving the total cost of ownership WAY up). But the issue is that Apple killed the old one's form factor, forcing it's loyal user base into a complete infrastructure overhaul. No one would have been unhappy with an old Mac Pro with the latest TB, USB and a MILD case redesign. Would I invest in Apple again? Nope. No. F'in. Way. Their dumbassery in this area (killing key features in and/or entire products) is my single biggest point of frustration with the company.
In the case of the Macbook, you said it yourself: your woman would have bought an Air with Retina. Given its existence, the Macbook becomes unnecessary. The weight difference between the 2 really is negligible, and the Air is far, far more capable. And they could have painted it Gold, too.
Apple is focusing on fashion already: all their aesthetics changes are responsible for the removal of key features to make room for them, whether it means making the device too-thin (Macbook) or unnecesarily small (Mac Pro). Removing functionality also has a convenient side effect: it costs Apple less to build a machine while charging the same or more for it. Making an item thinner/smaller uses less "aluminium". Not having ports means less cost to put it in. I wonder what the difference in cost of building the new mac pro vs the old one is. I bet the margins on the new one are ENORMOUS; that's a LOT of aluminium they got rid of.
This habit then forces its customers to choose one compromise over the other.
But hey, they all match and look pretty together.
I (almost desperately) want to buy my next PC from Apple.
But I'm really getting sick and tired of their games, and right now they offer NOTHING I want. In my case, their "focus" has led me from being a "buy-everything-they-make" type of customer to one who will not buy ANYTHING they make.
They're using fashion to make money, hand-over-fist. And THAT, my friend, is the driver for it all. Steve Jobs' Apple died with him. Best products, "my ass."
Well I guess if there are businesses with racks and investments in hard drives that they just want to install into a modern Mac Pro, I can see how this was annoying.
In the case of the Macbook I'd have to say that for my GF she would go with a Macbook and save the one pound over ports and power from a Macbook Air. I think the vast majority of her work is done in the cloud anyway. So I think the Macbook is powerful enough for her as long as it is powerful enough to drive its retina screen. But she has a situation where she has to do an audition at 34th, sit around where she can log into wifi, then one hour later walk up to 42nd, do another audition, then kill some time in a Starbucks, then go to acting class on 70th street. So she might be walking several miles during the course of a day with her computer, a book of music, and maybe a change of clothes. Every pound helps in that situation.
To be frank, Apple has always focused on Aesthetics. Their PCs have always looked good. They focused on typography with the first Mac. This is their thing and it hasn't changed. However I guess as Apple claims larger and larger marketshare the sacrifices forced by Apple are more likely to impact more people. Hence it looks like there is a big change going on. But the focus has always been on elegant and personal computing devices. The Mac Pro as an industry workhorse was an exception to Apple's normal way. The current Mac Pro is much more consistent with Apple's philosophy and strategy.
As for cost, Aluminum costs less than $1 per pound. Apple makes life much harder and more expensive for itself by designing small and thin. Saving on material costs does not save appreciable amounts of money when we are talking about devices that sell for $1,000 or even $2,000. But building an efficient manufacturing process could save money, and less ports in a Macbook does mean less cuts to the aluminum case. But Apple clearly did not skimp at all in the manufacture of the Mac Pro. That was made to look very nice.
As for your own case, you may be too technical a person or have too technical use cases for Apple's computers. Apple is trying to make very personal computers and you may not need or value that. But if you don't, then I understand your frustration if all you really want is to continue to us Mac OS. There was something to be said about when people used to make their own Apple computers. I do think sometimes Apple does not realize that they are getting sales mainly due to great software and they can sometimes go a bit easy on the hardware being totally forward thinking. I will probably buy an iMac this year as my current iMac will be five years old. And I will probably have to buy an external DVD player for it. The sleek and skinny iMac design does little for me since this is a desktop. Though the peculiarities of my home office are such that thin side will be completely visible. So I've at least got the setup where the design will be visible. But I can't switch to a Mini because Apple doesn't upgrade it enough. And even the Mac Pro, if I wanted to go that route, isn't as powerful as the current iMacs except for certain multi-processor workflow.
Oh well. I will spend the extra money and Apple will force me to buy the super pretty 27" so that I can get a dedicated graphics card in a PC. I don't have much in way of options. But it will be a very nice computer at a good price considering the value of the screen.
C'mon. It's not just businesses. EVERYBODY had to figure something out when Apple released the new Mac Pro. The old one held 4 drives internally. Used PCI cards that were upgradeable and interchangeable should anything go wrong. Now you have to take your "sealed" box to the Apple Store. It's supposed to be a PRO machine.
In the case study of your girlfriend, I call BS. There is a .38 pound difference between the 11" Air and the MB. Same battery life. EVERYTHING else is better on the Air, except for....wait for it.....the screen. That's a $400 upcharge for the Retina screen plus the inferior keyboard, inferior connectivity, inferior processors. This is not debatable. This is obvious. There is a reason why Apple offers the MacBook in colors and not the Air. Fashion.
I know Apple has always focused on aesthetics. That is not the point. The point is that NOW the aesthetics are being taken too far, to the point of interfering with functionality. Until now, Apple machines we're easily accessible, easily upgradeable, AND beautiful. From the Power Mac to the Mac Pro, Apple machines we're the epitome of form AND function. No longer. I think that Apple is making the computer more impersonal, because there is nothing I can do. They are turning everything into an appliance, sealing it up, locking it up and throwing away the key.
You have to be kidding with the aluminum cost savings. That is the single most obvious piece to the puzzle, as they do this in bulk. The difference in weight between Mac Pros is 28 pounds. I'm sure not all the weight is in the aluminum, but you also have to think of the volume of each.In the old Mac Pro, everything was made of aluminum, the case, the HD sleds, the trays for CP and RAM... If we rough estimate it, thats maybe 20 pounds, and thus $20 saved per machine built. The fact that they've been reducing aluminum across all product means the savings and earnings adds up, quick.
Granted, the iMac is still a good value, but it is also still an appliance. I don't like having to replace the entire machine when upgrading it was feasible so few years ago. Alas....
The ability to tailor and fine tune an OS to just select hardware is very true, though OS X is getting buggier due to the annual major updates, the dev team is struggleing to meet markertings deadlines and hence almost beta releases at times, if OS X were to move to a 2 year cycle, things would improve in a major way
Totally agree they need to move to a 2 year upgrade cycle for OSX and iOS. The current system is ridiculous. By the time they get a totally stable release out, the next version is due. Leaves users constantly upgrading.
Sounds like the mainframe computers from when I started working oh so long ago nowI work for a large company with 250,000+ employess, and we are no longer providing "traditional" desktops or laptops to the majority of the firm, instead we are upgrading them to a Virtual Desktop Infrastructure (Dumb Terminals). We use to have 2-3 year upgrade cycle.
I am still running my five year old Macbook Pro, and I am having a very difficult time justifying the upgrade to either a new Macbook or a PC based laptop.
The current generation of Retina and non-Retina Macbooks have been horribly neglected. They all use last generation's Intel Processor, I am still waiting for a Skylake Macbook.
But even PCs I am having a hard time justifying the expense. Memory is incredibly over price and its not like I can go to the local store and buy another stick of 16 GB of ram because it is solder on to the motherboard. So basically to buy a new computer, I have to anticipate my needs for the next five years which requires me spending significantly more money upfront rather than spreading the cost out over a few years.
On top of that, since with almost every computer these days, all the parts are soldered on the Motherboard (Logicboard), if even one part fails, it will likely require me to buy a whole new computer. A minor failure with something like the SSD or RAM is still likely. This is especially frustrating on a "pro" line computer where it is expected to last several years.
I think all computer manufacturers are really going down a dark path on this.
Sounds like the mainframe computers from when I started working oh so long ago now![]()
pardon my ignorance, I am a heavy excel user at work (multiple files containing several hundred thousand rows each), is this something that could be done behind the scenes on a server somewhere with me using a dumb terminal? currently my PC does the processing and I just store the files on the network.We're coming back full circle. The idea of a central place that most of the heavy lifting is done isn't new. THe problem was in the distant past of computing, networking technology couldn't keep up.
Now with even internet connectivity being fast, nevermind internal networks, it's far more economical to use technologies like Application Virtualization, Remote App, Terminal Services and centralized processing than to try and put beefy desktop computers on everyones desk. A lot of places these days can easily get away with extremely low end dumb terminals connecting to an RDP session (or using something like Citrix) now. The Financial industry has been heavily shifting towards this model even more so now than I have ever seen it in the past.
pardon my ignorance, I am a heavy excel user at work (multiple files containing several hundred thousand rows each), is this something that could be done behind the scenes on a server somewhere with me using a dumb terminal? currently my PC does the processing and I just store the files on the network.
thanks
Building a hackintosh is one of the wisest tech decisions I ever made. If you have the time and energy I highly recommend it.
You obviously know your way around computing, especially the differing platforms. That said older users, over say 30 or 40 years old, that have come around to computing aren't as likely to be naturally savvy to understanding computer operations as say a majority of younger users. I became involved with computers when I was about 16 myself and almost now for 40 years I've seen a myriad of users on differing platforms during this period. I admit I became an Apple fanboy not with the Apple II series but at the moment I saw Ridley Scott's Macintosh commercial during the Super Bowl in 1984. When I first actually got to use it soon thereafter, I saw the light. This was a computer that truly was easy and intuitive enough that just about anyone could sit down and use it.
Even after Jobs was mesmerized by Gates offer to port Microsoft's suite of productivity apps to the Mac and gave up the keys to the kingdom so that Microsoft could produce Windows, I still felt that the Mac's OS was the better of the two. Over the years as the Mac struggled and Windows thrived it has become more apparent to others also that the Mac is the way to go, especially after Apple switched to OS X. After you use Windows for a while, you realize how much work it takes just to navigate around and utilize the different aspects of the OS and its integration with itself. Granted, over the years Microsoft has tweaked, tuned, and redone the interface with mixed results. But as I stare at my iMac's screen right now, it looks and feels almost the same as the first time I fired up the original 128Kb Macintosh in 1984. Its essence is almost seductive. In fact it's been called my mistress on more than one occasion!
With Windows I never felt that way after using it. I always felt like it was fighting me every step of the way using it. It's almost as if it were a cheap whore. You had to make sure it was using some sort of protection every time you used it because if you didn't, it would become infected and cause you heartache and misery. For the uninitiated, it is a brutal wakeup call when they startup their computer or browser only to discover it ain't gonna happen! They become angry due to their own malfeasance and then resentful and betrayed because they feel what has transpired shouldn't have. Good, bad, right, or wrong it shouldn't but it does. A person should be able to turn on a computer and just use it and then go on their merry way. The reality of this world is that certain things are true and one of them is that your computer needs protection, especially if it uses Windows. Too many people find out the hard way because they either don't know or they don't comprehend this truth.
People will be people. They are like water. They will find and migrate towards the easiest and the least resistant path possible. So over the years people have discovered or have been shown the way to the more seamless and comforting operating system known as OS X or as I like to think of it as, "The Macintosh Way!"