sw1tcher
macrumors 604
No one is bothered by them... except all the Apple users who chose Apple Maps over Google Maps because there were no ads.
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Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2
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TheMacDaddy1
macrumors 6502a
Possibly but it works very well. I did try Apple maps a few times, probably 3 years ago now, just did not have the same detail and got things wrong a few times for me, like sending me down a path that had road work, for some time or a business had moved but not updated in Apple maps, but had been in Google maps.
Now that I am on a Pixel 10, I can't use Apple maps now even if I wanted too.
IIGS User
macrumors 65816
We’re gonna offer an add free service for a small fee. It comes with a polishing cloth, and we think you’re gonna love it.
Naraxus
macrumors 68030
Capitalism is FAR better than any other system, even with its flaws
Naraxus
macrumors 68030
So you deleted an app that's going to have ads for an app that already has ads? Ok 🤣
I’ve got a device here that doesn’t have the latest beta on it (last production release) and searching for something generic, like hamburger, in Apple Maps shows a list of
CORRECTION: Not ads, just some kind of results that I’m assuming no one is paying for at this point as there’s no little blue ‘ad’ logo. So, technically not ads, but effectively the same look and layout.
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Apple's whole premium premise has been that you pay more to avoid the crummy stuff of its rivals. Once Apple reached critical mass, got itself out of financial issues, it has innovated, it has sold more and more products, and all on the basis of "thinking different". They have trumpeted their morals as a cornerstone of their corporate ethos. However, now that services is such a substantial profit centre for the company, they have adjusted their ethos, in fact abandoned their ethos. Services are now home to financial engineering on a massive scale. All their creative apps are now freemium: a change that is so un-Apple-like that I still cannot quite believe they crossed that line. And now Maps will make money from your specific interactions. What difference does it make that it is 'anonymous' when Apple and others profit from your interaction: no one cares that you are just an ID number, they profit from your interactivity regardless. They are advertising at YOU and not at some avatar. This is not benign. This is a company called Apple that grew to be the biggest company in the world by market cap on the back of thinking different. But it is done with that now. It has a captive audience of millions of users worldwide. You are now the platform on which they are building new sources of profitability. I'm not sure we have yet fully digested how far their ethos has imploded.
This is a dreadful ad from News (UK user). It looks cheap, out of place and just clickbait - not relevant to me whatsoever.
drumcat
macrumors 65816
If I have Apple One, this **** better not show up.
The current Apple results appear to already look like what ‘ads’ will look like. Looking on Apple’s page for Apple Maps ads
Ads on Apple Maps – Apple Ads
Soon local businesses can run ads on Apple Maps — right where customers are deciding where to go.
Apple is celebrating 50 years with ads. Soon we get ads before we dial 911.
Apple isn’t very friendly toward small businesses either. When I tried to register my shop on Apple Maps, they asked me to upload an electricity bill for verification. The shop name is different from the registered company name, so I didn’t proceed. With Google Maps, it was much easier—they only required a video showing the street sign and the storefront.
LV426
macrumors 68020
Can't happen. Ads are a distraction. You can't have distractions while driving. Apple should know this. If they don't know it, their legal department will soon find out when cars start crashing.
Will Co
macrumors 6502a
And that's the only way to combat this sort of crap. Vote with your feet. Apple collects usage statistics - they'll likely form the basis of the way adds are charged to their customers. So stop using Apple Maps completely, everyone. If no one is using that product, Apple aren't making any impressions. No revenue. Maybe then, they'll get the message.
I think it really is the only way.
Question is how many on here will actually do something like leave Apple ? Or people just complaining ? Unless you are willing to do something about it then it’s all words.
tazinlwfl
macrumors 6502
Haven’t seen a single comment acknowledged what this actually does: it gets businesses to claim/invest into their listings to make sure they’re accurate. If companies don’t have a reason to spend money, they don’t do the work, and no one is going to just do that work for free (definitely not the employees at these companies who know they could easily and quickly claim a POI and update it, but would be doing it on their own time or something, and no one wants to do that). But you give businesses a sense of competitive advantage (ranking higher in search results), and they’ll be more inclined to not just spend the money, but put whole campaigns behind it, which will improve the listings and offers and eventually truly replace Yelp and other non-native solutions to improve Apple Maps POIs. Apple didn’t have the mechanism to convince that investment, now it does, and Apple is doing it pretty classily too, compared to others, so it could be a win-win.
Currently:
Google Maps = the absolute best mapping data, but with ads.
Apple Maps = mediocre, but passable, mapping data, with no ads. Also, has terrible integration with Yelp.
The deal was, you gave up some mapping accuracy in exchange for no ads, which was fine for 95% of requests (in the US).
Now, with ads, what exactly is the argument for using Apple Maps?
Google Maps = the absolute best mapping data, but with ads.
Apple Maps = mediocre, but passable, mapping data, with no ads. Also, has terrible integration with Yelp.
The deal was, you gave up some mapping accuracy in exchange for no ads, which was fine for 95% of requests (in the US).
Now, with ads, what exactly is the argument for using Apple Maps?
With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.
Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.
Signs of ads in the Maps app were spotted in the first beta, but iOS 26.5 testers could start seeing ads with the second beta. It's not yet clear if Apple has just implemented the splash screen, or if ads are going to begin showing up in the near future.
Apple announced plans to introduce ads for the Maps app back in March, with ads set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada.
Ads in Apple Maps will have an "Ad" label, much like ads in the App Store.
Article Link: Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2
Seems like a great strategy to get users to stop updating their OS?
No, that got changed two meetings ago. iAd-free will be an exclusive perk with an annual Apple One subscription
Stop skipping the Monday meetings. No one believes that you have 8 sick grandmothers.
/s
DukeSilver79
macrumors regular
Here We Go maps has no ads and still calls it by its correct name of Gulf of Mexico. Ditto Mapquest! Which is apparently still around.