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Lets hope the ads are more reliable than the business data, opening hours, speed limits and road works in Maps. Because they are all very inaccurate.

It’s a bit sad they’re not focussing on those things and instead chose financial gains.
 
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Google Maps is indeed far superior. It’s shameful that Apple is so far behind with all their financial and technological capabilities.
Google is at least 10 years ahead of Apple in acquiring location data. Apple Maps appeared in what, iOS 8? Google was there from iPhoneOS 1.0 and already was providing directions before that.
 


With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.

ios-26-2-ads-maps-app.jpg

Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.

Signs of ads in the Maps app were spotted in the first beta, but iOS 26.5 testers could start seeing ads with the second beta. It's not yet clear if Apple has just implemented the splash screen, or if ads are going to begin showing up in the near future.

Ads-Are-Coming-to-Apple-Maps-Feature.jpg

Apple announced plans to introduce ads for the Maps app back in March, with ads set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada.

Ads in Apple Maps will have an "Ad" label, much like ads in the App Store.

Article Link: Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2
If one Ad in suggested places is as bad as it gets for Ads in Maps then I think I'll be okay.

When I think of Ad's I think of annoying popups taking up most of your screen or ones that interupt you like Youtube Ads.

I just hope they get the logic right and don't suggest a place that's an hour walk/drive away.

For the Ad to be relevant, it needs to be within a reasonable distance.
 
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So now there will be only downsides with using Apple Maps (old data and poor route planning) compared to Google Maps.

Let’s hope the EU forces Apple to open system wide integration to other map applications so I can get rid of Apple Maps completely. Maybe competition will force Apple to actually start making Maps a good option.
That’s already done. Folks that want to be personally identified and tracked by any number of map services in the EU are free to use those. Maps will never be a good option in THOSE countries because getting used more means they’d face regulations they’re not facing now. The EU regulators say, “Continue to not be successful and we won’t regulate you. Don’t you DARE become widely used!”
 
Even if you continue to use Apple Maps, you will never see an ad “pop up” because that is not the type of ads they are using.
These are nothing but special highlights within search results, nothing more.
Although the comments on the original article about how it would be a “safety risk” and fear mongering about Apple randomly putting up full 60 second video ads while you are driving down the street was pretty funny.
This is a stupid thing for Apple to do. They always scream privacy then open up there software to ads. wtf. Privacy be damned. $$$ for the win. Apples only care in the world. This is strictly done to soon offer a paid ad free version. Gotta make the money by selling out your customers for bs.
 
I do not hope that the ad is projected on my cars headup display 😅
whats the point of showing ads in maps while driving? Is that even allowed (in the EU)?
If you’re searching for something while driving, say a gas station or restaurant, you’ll very likely see an ad as the first result according to the Apple Maps page.
 
Sad 🙁

Why do companies obsess over profits so much. Just be happy with being profitable at all.

******tification…
How on earth are they going to pay for Apple Intelligence? I mean, my iPhone was built for it! Well, my last iPhone. Or the one before that.

How on earth are they going to pay for Google Intelligence to power Apple Intelligence. I mean, my iPhone was built for it. Well, my last iPhone. Or the one before that.
 
Tbf people can’t really complain about Apple ads and say they will go to Google Maps. Just went to the Google map app (have both downloaded) and they have ads (a lot more). They call it “local vibes (I’m assuming it local generated ads masquerading as randomized places to check out).”

But to be fair, I think Google Maps is a superior maps, with gas prices built in (which we can all use rn) and better 1st person coverage, etc. so I stomach the ads there.
sure, that's true but if you delete Apple Maps and everyone stops using it it sends a message that we won't tolerate nonsense like this. I'm betting most people won't but it's the same reason I rarely open the App Store and search for anything these days. I usually just click a link from a developers site that opens directly to the download in the App Store. The App Store has become a low rent slop shop that you unfortunately still need to use to download anything.
 
When you give information about you and your company, they can crosscheck the information and verify. I don’t know how it works in other countries, but in Sweden it is very easy as all information is available to anyone. Probably they trust the system here.
OH, so it didn’t just require “a video showing the street sign and the storefront.” Ok. And, if that information is public in THAT way, then Apple would have been able to cross check it too, you just didn’t want to sign up for Apple Maps. Which is perfectly fine.
 
That’s already done. Folks that want to be personally identified and tracked by any number of map services in the EU are free to use those. Maps will never be a good option in THOSE countries because getting used more means they’d face regulations they’re not facing now. The EU regulators say, “Continue to not be successful and we won’t regulate you. Don’t you DARE become widely used!”

No it’s not done, there’s no open API for system wide map applications. If I press a link to a map it will open in Apple Maps by default and the calendar app uses only Apple Maps.

And I don’t believe for a second that Apple has decided to keep Apple Maps this poor just because they want to avoid regulation.
 
Let's see - stop upgrading phone to avoid such nonsense? Well, that's a option. And let's face it, I'd be happy rolling back to iOS 17 (pre-Apple Intelligence - ever the oxymoron) - but that's not an option. I'll likely just stick with what I've been using for some time now. The free CoMaps.
 
No it’s not done, there’s no open API for system wide map applications. If I press a link to a map it will open in Apple Maps by default and the calendar app uses only Apple Maps.

And I don’t believe for a second that Apple has decided to keep Apple Maps this poor just because they want to avoid regulation.
If you press a link to an Apple Maps link it will open in Apple Maps. You’d have to press a Google Maps link for it to open in Google Maps. People can freely use alternate Calendar apps and avoid using the internal one and use either link freely, so I’d think it’s unlikely that they require modifications to the built-in one.

So, your thinking is that Apple WANTS to be regulated? I guess that’s one way to look at it. I do know that the Apple Vision Pro is only available officially in two regions in the EU because a company can provide a service/device to two or fewer member regions without facing DMA regulation. And, Apple has previously withheld features from the EU to get approval from the EU for those features prior to introducing them to avoid being regulated/fined. So, bit of history there.
 
And you’re paying to be it… as you have paid for the Apple devices as well.

Apple boasting about their revenue coming from Apple services, is just Apple boasting they can squeeze as much $$$ from subscriptions from their already paying hardware customers.
No one is going to pay for iCloud, or  TV, Fitness etc. if they don’t already own an Apple device.

Now, adding adds to Apple maps is worse: only people how have already paid for their iPhone use Apple maps.

I’m glad you brought this up.
It’s kind of funny how so many “customers” don’t make this connection.

(The connection about who actually is the customer and what actually is the product)
 
Folks, back in the very early days of the internet when it was all just text - NO IMAGES - there was no advertising because we paid dearly with our time to receive data at 300 baud (30 characters per second) over a dial up modem.

Green bar continuous fold paper was on the printer. It took over 4 seconds per line of text, but the home printers could not even print that fast.

ISDN came along and we could get 128kb data. Then the T-1s (one megabyte speeds) arrived and were one thousand dollars per month per line and my ISP Cisco modem was placed at the office of the local phone carrier. I had to have two of the T-1 lines, one incoming and one outgoing. The Cisco box could receive 48 calls (upto 56k baud) at once and sent the combined stream to my office where the stream was separated and each customer could log on to the Internet. I also had dedicated hosting computers (Used an Apple SE30 for one customer) and disk space.

I knew by watching the data streams that went out of the office took longer than the ones that stayed local. I became very aware of the something in the middle of the data stream - now known as the NSA.

I knew that when images started coming to websites, that dial-up service was doomed as it took too long to download both the text and images. So the rural ISPs like me were driven out of the market as the costs became insurmountable for a small player even if they provided one on one service.

Ads in the Map apps will be additional potential screen garbage and delays updating what is important - the ever changing location information being sent back and forth from the provider so the proper ads might be displayed based upon the GPS device's location.

The desire for ever faster and more information comes with unforeseen costs. The most serious and consequential is our personal information of all types in the various data streams. I am sure the various governments can now track every individual in minute detail. Most folks have a cell phone that allows location details down to a thirty foot circle. On the road sides are single poles standing that read each vehicles ID that passes that tells them the owner's names and addresses.

GM wants to keep your location information for targeted adds over their in dash GPS systems.

You want privacy. Fat chance. Even a horse and buggy can be seen on the satellite cameras of today and the details they can see are scary.

We are being bombarded from all directions for our personal and location information for someone else to profit from.
 
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