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Apple Maps Ads Move Closer to Launch With iOS 26.5 Beta 2

Unregistered 4U said:
If you press a link to an Apple Maps link it will open in Apple Maps. You’d have to press a Google Maps link for it to open in Google Maps. People can freely use alternate Calendar apps and avoid using the internal one and use either link freely, so I’d think it’s unlikely that they require modifications to the built-in one.

So, your thinking is that Apple WANTS to be regulated? I guess that’s one way to look at it. I do know that the Apple Vision Pro is only available officially in two regions in the EU because a company can provide a service/device to two or fewer member regions without facing DMA regulation. And, Apple has previously withheld features from the EU to get approval from the EU for those features prior to introducing them to avoid being regulated/fined. So, bit of history there.
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I think Apple isn’t deciding to make awful products like Apple Maps just to avoid regulation. That Apple Maps doesn’t use recent map data or suggest you drive illegally when navigating isn’t by design.

The EU can for sure regulate Apple to open up so me wanting to navigate to one of my contacts either by pressing in my contact book or using Siri can be changed to another app as default. The same way they were forced to allow for different default apps for things like mail, browsing and password managers.
 
macfacts said:
you can only use apple maps if you bought an iPhone, the argument is you already paid for it, so why not use it.
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Well because Google Maps has more accurate mapping data, more points of interest, and a better review system. But it also has ads.

Apple Maps is worse at all of these things, but at least you didn’t have to look at ads… until now.
 
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reno said:
Is there a way to turn this OFF? What about Apple's promises of privacy?
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According to Apple (from the top of this article):

Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.
Click to expand...
 
maruyama said:
As much as Cook has been a good CEO for the most part, every now and then he falls back into COO mode and comes up with something that makes financial sense but that a good CEO should veto for the bigger picture of the brand and the customer experience.
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That may be CFO mode. COO is different.
 
Waze may be a separate team, but still owned by Google.
Maybe consider what that means as far as privacy and security is concerned?
Sure - no ads, but you've already sold your online presence.
 
A classic how to kill your app INSTANTLY...
What's the point of paying a premium of you still shove ads on our ass.

Apple is killing themselves
 
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robertcoogan said:
So is Waze any good?
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It looks butt, but is ever so much more useful than Apple Maps. Totally would have gotten a speeding ticket the other day if I hadn’t been so disgusted with the prospect of ads that I switched to Waze… which promptly warned me of a cop lurking behind some bushes.
 
Let me get this straight. They have an inferior product to Google and think the best way to compete is adding ads?

Who made that decision? The same genious that thought iOS 26 was good?
 
sw1tcher said:
Apple's working on that.

Apple Maps with ads = $0.00 per month

Apple Maps+ with no ads = $5.99 per month
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I agree
IOS with ads: free
IOS with no add: $5.99 per month
As the software is a service there is no reason it comes for free forever
 
Granville said:
A classic how to kill your app INSTANTLY...
What's the point of paying a premium of you still shove ads on our ass.

Apple is killing themselves
Click to expand...
People have been confidently pronouncing that for quite awhile now. I’m guessing eventually they’ll be right. But, my assumption is that, even after this is implemented, they’ll sell roughly 200 million iPhones in the upcoming 12 months leading into 2027. (I may be short by 100 million… possibly).
 
ofarlig said:
I think Apple isn’t deciding to make awful products like Apple Maps just to avoid regulation. That Apple Maps doesn’t use recent map data or suggest you drive illegally when navigating isn’t by design.

The EU can for sure regulate Apple to open up so me wanting to navigate to one of my contacts either by pressing in my contact book or using Siri can be changed to another app as default. The same way they were forced to allow for different default apps for things like mail, browsing and password managers.
Click to expand...
It’s not “deciding to make awful products” it’s “looking at the regulatory climate, the better investment would be to direct the budget to areas where if we provide a successful product, we won’t be fined for it”. They’ve only got a finite amount of money to spend on Map improvements and an entire world to spend it on. Spend less in the EU, pay less in fines.

Perhaps if Vestager was still in power, but the current regulators don’t seem to have an interest in an endless back and forth. Maybe some other region but, for those that have met to have Apple change their rules, none have seem interested in altering out the built in Calendars or Contacts work.
 
Ct applefan said:
This is a stupid thing for Apple to do. They always scream privacy then open up there software to ads. wtf. Privacy be damned. $$$ for the win. Apples only care in the world. This is strictly done to soon offer a paid ad free version. Gotta make the money by selling out your customers for bs.
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I’m not sure how Apple adding paid search results to the Maps app has anything to do with privacy or lack there of.
The pop-up literally says none of the ads are identified to an Apple account.
A money hungry move absolutely but a violation of their privacy policy, I don’t think so.
 
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commercials on TV aren't tied to any account either but no one enjoys them or wants them, except the advertiser.
 
I enjoyed TV commercials back in the 1970s-80s. They were catchy and memorable. Sometimes I watch compilations of them on YouTube.

All you have now are drug adverts, car ads, ambulance chaser lawyer ads to compensate for screwing yourself up with the drugs from the drug ads, and life insurance commercials. What happened to the Big Red jingle? What about the Folgers jingle? What happened to wholesome?! Must everything feel like an episode of The Office today? I swear everyone wants everything to remind them of work; home interiors are as clinical as a trip to an Ikea store, stores feel like hospitals today, and everything is boring, bland, grey, and dull...Like that infamous second Macintosh ad where the lemming humans were running off a cliff singing 'Hi Ho'

For gosh sakes man! At least put some wallpaper or wood paneling up! White and grey walls, everything white/grey/stainless steel. When I'm at home the last thing I want to be reminded of is an office or government building.
 
macfacts said:
commercials on TV aren't tied to any account either but no one enjoys them or wants them, except the advertiser.
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No ads on FreeTV means no shows on FreeTV. The shows are literally created to get people to watch them and sit through ads. 🙂 People may not understand that, but it’s reality! It’s like “People want groceries, but no one enjoys paying for them.”
 
Kar98 said:
It looks butt, but is ever so much more useful than Apple Maps. Totally would have gotten a speeding ticket the other day if I hadn’t been so disgusted with the prospect of ads that I switched to Waze… which promptly warned me of a cop lurking behind some bushes.
Click to expand...
Somehow I get the same benefit with a 1988 Radar Detector I found at a vendor mall a year ago. Don't even need internet for that one!
 
Unregistered 4U said:
No ads on FreeTV means no shows on FreeTV. The shows are literally created to get people to watch them and sit through ads. 🙂 People may not understand that, but it’s reality! It’s like “People want groceries, but no one enjoys paying for them.”
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there are no ads on Netflix and Amazon Prime video plus.
 
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