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Apple Maps Might Start Showing Ads
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As an AAPL investor, I’d be ok w services revenue taking a “hit” for Maps to be ad-free
I've been doing that for a long time. I buy stuff on need usually and the product that gets selected is backed up with merit.
An ex marketer I worked with a few years back said that advertising was just crapping in people's heads. She was right.
Incidentally I am entirely immune to advertising now. Advertising harder, which appears to be the main approach employed now, just makes me go and do something else.
Fundamentally if you need to sell your product hard it's probably crap or doesn't fill a niche or necessity in society.
I am not paying Apple premium to get Android experience.
I’ve switched ecosystems once, I have no problem switching them again.
I’ve switched ecosystems once, I have no problem switching them again.
I'm not in favor in ads. However, I'm wondering if apple is thinking the net gain from revenue associated with ads is greater than the net loss due to ecosystem switching.
It’s manageable though, and has its own benefits like a proper file system, much wider choice of hardware, customization, an ever increasing integration with Windows, and not being tied to iCloud. I’ve had an Android phone for 5-6 years before I switched to Apple.
If Apple starts serving me ads, there goes one of main reasons to stick with it.
I tried Apple Maps for giggles yesterday to get to a trailhead which is about 30 minutes from where i live. Apple’s route would have taken 1.5 hours - as it had me driving to a farther trailhead, and then hiking to the intended trailhead which incidentally had it’s own parking lot just off the road. Google Maps nailed it.
Oh yeah I definitely use the heck out of ABRP for planning my road trips.
Been using magic earth.. so far its been ok.. https://apps.apple.com/app/id1007331679
So many complaints about a service that is “free”. If you use Apple Maps with Car Play then it’s a none issue. Apple won’t open themselves up to liability with ad distractions while driving. It may be in convenient for those using maps without Car Play, but then again it’s free. I don’t understand the complaint about items that don’t pass the cost to the consumer. Ad companies pay Apple, you the consumer pay nothing and continue to use it for, let me say it again, “FREE”.
I'm with everyone else about no ads, but these sound more like Sponsored search results than ads.
It's healthy that the strong survive, but when the big guy (big business) can keep the small guy (small business) buried, we've got a problem.
Google Search is a great example of how first-page results are no longer based on relevance, but who has the most money.
I hope Apple reconsiders.
It's healthy that the strong survive, but when the big guy (big business) can keep the small guy (small business) buried, we've got a problem.
Google Search is a great example of how first-page results are no longer based on relevance, but who has the most money.
I hope Apple reconsiders.
While they may seem free, Apple services are not free. They cover the "cost" from hardware sales. Services are "built into" hardware.
But with hardware getting so powerful, reducing the need to replace it, more and more devices are using these "free" services without paying their fair share.
Apple sees that, so needs to find transparent ways to monetize the services.
Apple does pass the cost onto the consumers. It just isn’t shown to the consumer as a direct 1-to-1 expense. It is all part of a general lump sum “labor” or “research and development” expense charged indirectly with the hardware.
Wow! Just installed Magic Maps and I didn't think there could be maps more clear that Apple Maps. Magic Maps is amazing! Way better!
Unavoidable, because corporations gonna corporate.
But please no. That crap is a very welcomed differentiator between Apple and the rest. If Apple were struggling and this was a necessary Hail Mary, maybe? But given Apple’s current market position, ads in iOS is beyond the pale. And I state this as a shareholder (albeit a small shareholder).
But that it’s showing up here means it’s likely long-been baked. #%!+
But please no. That crap is a very welcomed differentiator between Apple and the rest. If Apple were struggling and this was a necessary Hail Mary, maybe? But given Apple’s current market position, ads in iOS is beyond the pale. And I state this as a shareholder (albeit a small shareholder).
But that it’s showing up here means it’s likely long-been baked. #%!+
It's not so much that I just accept but rather I rank problems on importance and save reactions like "that's it I'm through with Apple forever" for the more severe cases. Lesser ones I might complain, file a bug report, etc..
Yeah but it's starting to be death by a thousand paper cuts.
Some paper cuts I've got here https://forums.macrumors.com/thread...l-cynicism-about-the-state-of-things.2449492/
Exactly how do you pay to run a live, always on, constantly updating mapping service? Boosting revenue doesn't mean Maps is profitable. For all we know, Apple Maps is a money losing business for Apple but was necessary to move away from Google demanding Apple to integrate Google Buzz (remember that?) into the OS.
All you're really rooting for is "let's not have a competitor to Google Maps". Terrible take.
In this case, why are we always bagging on Google if "they are providing things for free"?
You've just made the entire argument to use whatever is free and works best
There are a few reasons to care:
1. It degrades the user experience. Consider the App Store when you search for an app, let’s say, Facebook (and let’s say, for the sake of argument, that you are indeed actually wanting to download Facebook). I invite you to do it right now. The top result is actually an ad for TikTok. This happens for every app I tried. With respect to maps you will see something similar happen: you search for coffee or even a specific local coffee shop and instead you see a Starbucks, maybe even if it’s further away. That user experience sucks.
2. It harms businesses. Going back to the app example … I have actually worked for an app maker. Its competitors, however, buy up search keywords including its trademarked business name, so that when customers search for their app they see an ad for their competitor instead. It then becomes a race to the bottom: the business has to buy search keywords for its own (yes, trademarked) name just to prevent competing apps from appearing as ads when customers search for their app directly. The same thing will happen to businesses. The only winner is Apple. All other businesses from small to large lose.