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Apple Maps Might Start Showing Ads
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…the same Steve Jobs who introduced iAd as an iPhone 4 feature?
Same Steve Jobs who had patents for video advertisements on the startup of Mac OS X?
Same Steve Jobs who signed a deal with Starbucks to have iTunes integration with the the new iPod touch when you were in a Starbucks location?
That guy?
**** Apple.
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.
Ads in the Apple Maps app would further boost Apple's services revenue.
Article Link: Apple Maps Might Start Showing Ads
The ******tification of Apple continues.
Why? Steve himself had proposed an ad-supported version of Mac OS decades ago. Of course, this was years before Apple started giving away Mac OS upgrades for "free."
Apple doesn't care what you want...and hasn't for a very long time.
No one wants ads.
No one wants ads.
You were the chosen one! You were supposed to save us from the ads not join the advertisers!
How exactly are you paying for fewer ads in a live TV streaming service? Most of the bundled channels follow the same 20-25% ad time formula you describe and on top of that, the service you are already paying to aggregate those channels (Hulu Live TV, YTTV, etc.) gets to inject their own targeted ad streams during the ad breaks already there from the stations. So they get to double-dip by getting paid by advertisers to run the ads while you pay them for the privilege of receiving the ads.
The only time you are paying for “fewer ads” is with on-demand services (Netflix, Prime, Disney+, etc.) but that’s clearly not what you are talking about if you have a problem with OTA.
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.
Ads in the Apple Maps app would further boost Apple's services revenue.
Article Link: Apple Maps Might Start Showing Ads
Absolutely disgusting. If Apple actually does this then they are really going to become the antithesis of what they always were. We DO NOT want ads Apple. I understand Timmy wants to make EVEN more money, and wants to do it from recurring subscription revenue and now ads, but just stop. Just make great products and services without ads and let people pay extra for the better product and service that DOES NOT have ads.
Apple needs additional revenue like they need a hole in the head. Like AppleTV, Maps is a loss leader product that Apple should not be concerned about making money on. If they don't understand that the way their own customers do, they've lost the narrative.
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.
Ads in the Apple Maps app would further boost Apple's services revenue.
Article Link: Apple Maps Might Start Showing Ads
There is a nice clear area over the Golf of Mexico to show ads.
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.
Ads in the Apple Maps app would further boost Apple's services revenue.
Article Link: Apple Maps Might Start Showing Ads
Write Tim, Eddie and Craig. I did in 2022 when this story was first reported. Apparently they thought people would stop caring in two years. Here’s what I wrote to Tim then:
“In John Gruber’s latest podcast, Federico Viticci told a story how he met you in 2015 after writing about his cancer recovery and the Health app. At the end of your meeting, you told him “please never stop asking for more from us”. I’m doing that now as a customer who never felt more disconnected from the brand due to your ad strategy. To me ads, any type of ads, feel like they stand against everything Apple is for: tastefulness, premium experience and respect towards the consumer.
There is a great, short article by basicappleguy that summarizes what many of your most loyal customers are currently feeling: https://basicappleguy.com/basicappleblog/you-might-also-like
This paragraph summarizes my thoughts perfectly: ”I no longer feel like I'm in a valued relationship with the company. Instead, I feel like a means to an end, a set of eyeballs that can be squeezed for an extra nickel of ad revenue each month. I willingly paid a tremendous amount for the hardware, and I choose to pay nearly $500 annually to access Apple services, but seeing ads being further promulgated across the software feels, well, gross.”
Please reconsider your ad strategy. In the long term, it does irreversible damage to the brand so many of us deeply love and care for.”
“In John Gruber’s latest podcast, Federico Viticci told a story how he met you in 2015 after writing about his cancer recovery and the Health app. At the end of your meeting, you told him “please never stop asking for more from us”. I’m doing that now as a customer who never felt more disconnected from the brand due to your ad strategy. To me ads, any type of ads, feel like they stand against everything Apple is for: tastefulness, premium experience and respect towards the consumer.
There is a great, short article by basicappleguy that summarizes what many of your most loyal customers are currently feeling: https://basicappleguy.com/basicappleblog/you-might-also-like
This paragraph summarizes my thoughts perfectly: ”I no longer feel like I'm in a valued relationship with the company. Instead, I feel like a means to an end, a set of eyeballs that can be squeezed for an extra nickel of ad revenue each month. I willingly paid a tremendous amount for the hardware, and I choose to pay nearly $500 annually to access Apple services, but seeing ads being further promulgated across the software feels, well, gross.”
Please reconsider your ad strategy. In the long term, it does irreversible damage to the brand so many of us deeply love and care for.”
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Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to start engineering work, so ads in the Apple Maps app might still be a ways away.
Ads in the Apple Maps app would not be the traditional banner ads that you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear near the top of the results when a user searches for "burgers" or "fries." Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users who search for relevant keywords.
Ads in the Apple Maps app would further boost Apple's services revenue.
Article Link: Apple Maps Might Start Showing Ads
Nothing would make me switch back to paper maps faster than this bull-butter...
This would be a cheesy move by Apple, so I hope it isn't true. Side note: So many comments are raking Apple as if this is happening. A rumor, or even something Apple is "considering" doesn't mean they will do it. Take a chill.
The shareholders are the customer, you're just the consumer.
Remember back in the day they were talking about a free iPhone but it would be paid by advertisers so before you would use the phone or make a call you would have to listen to an ad, there might be some people that would go for that to get an iPhone. 
Ah, Sorry.
I misinterpreted what you are saying. I thought you were saying that streaming services, such as Peacock, follow the same percentage as the OTA channels. I don't subscribe to the OTA channels in streaming services and I pay, where possible for the no-ad experience.
Apple is clearly making things people want. See the wearables for example.
Then there is Costco that sells everything under the sun. It's not as if Apple, tomorrow, is going to start to sell meat in their Apple stores.